Fujiya Co.
From Infogalactic: the planetary knowledge core
<templatestyles src="Module:Hatnote/styles.css"></templatestyles>
| Public K.K. | |
| Traded as | TYO: 2211 |
| Founded | 1910 |
| Founder | Rinemon Fujii |
| Headquarters | Tokyo, Japan |
|
Area served
|
Japan Southeast Asia Australia |
| Owner | Mitsubishi Japan Railways Group |
File:Ginza FUJIYA 2006.jpg
Store in Ginza, Tokyo
File:Fujii Rin'emon.JPG
Founder (1955)
Fujiya Food Service Co., Ltd. (株式会社不二家) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[1]
Mascot
File:Fujiya restaurant.jpg
Fujiya's mascot, Peko-chan
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[1] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[2]
2007 ingredients scandal
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[2]
References
External links
- Fujiya - Official website (Japanese)
- Fujiya restaurants - official site (Japanese)
