Gigwise
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| Web address | http://www.gigwise.com |
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| Commercial? | Yes |
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Type of site
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Music webzine |
| Registration | Optional |
| Available in | English |
| Owner | Giant Digital |
| Created by | Simon Perlaki and Andy D Day |
| Launched | 2001 |
| Current status | Online |
Gigwise is a British online music news site that features music news, photos, album reviews, music festivals, concert tickets and video content.[1] Founded in June 2001,[2] the site is based in London, England.
Contents
History
The site was launched by Simon Perlaki and Andy Day[3] in 2001 in Liverpool as a gig listings site. Over time, the site evolved into a music news site including reviews and interviews in its content. In 2006, the site relocated its main office to London. It was the UK's 20th most-visited music news website in Dec 2010 ranking above NME.COM in the comScore reports. [4][5]
Editors
- Andy Day (2002–2005)
- Scott Colothan (2005–2009)
- Jason Gregory (2009–2011)
- Michael Baggs (2011–2014)[6]
- Andy Morris (2014-2015)[7]
- Andrew Trendell (2015-Present)[8]
Partnerships
[9] In 2010 Viagogo was made Gigwise's and Giant Digital's sole ticketing partner for its music sites. In early 2011, Viagogo expanded the partnership with Giant Digital's other sites, Popdash and Taletela. The site hosted the Indie Idle competition for the Camden Crawl festival in 2007, 2008 and 2009. Gigwise also launched Snowbombing Festival King of the Mountain in 2009. The winning band, I Am Austin, won €2000 and a headline slot at the festival. In April 2011, Gigwise launched a monthly club night at XOYO with Young Knives playing an album launch. Gigwise also had their own arena at the June 2011 Get Loaded In The Park in London.[10] The acts appearing at the Gigwise Stage were Yelle, O Children, Darwin Deez, Babeshadow, and Alpines. In May 2011, Liverpool Sound City also hosted a Gigwise stage at the O2 Academy Liverpool with Scottish rockers The View headlining.
Redesign & Relaunch
In 2011, Giant Digital in-house designers and developers began a redesign of Gigwise with the objective to create a visually simplified appearance.[11] The site redefined its usability to accompany a new generation of users. Web Designer Michael Pumo at Branch told Music Week the new design is "bold, unpretentious and straight-forward" and that improvements will increase usability on touch devices like the Apple iPad. Giant Digital Ltd CEO Simon Perlaki also told Music Week "The clean, clutter free design gives more emphasis on the content which is Gigwise's strength. The feedback so far has been very positive, so we're confident the new site will be welcomed by our users and continue to grow."
Gigwise Presents...
In 2010 Gigwise launched "Gigwise presents...", a monthly live event that focused on album launches of specific acts within the Gigwise editorial radar. Steve McQueen, the Marketing Director for Gigwise, stated the live event would target particular audiences in tune with the Gigwise content and the East London music scene. The first show was with headline band Young Knives which launched their 5th studio album Ornaments from the Silver Arcade at Shoreditch venue XOYO. Steve McQueen is best known as the creator of alternative news and Music Site Neon Nettle. [12]
Giant Digital Ltd
Gigwise is one of six sister sites which were also launched as part of the Giant Digital network; Other sites include Entertainmentwise, Popdash, Taletela, Tellygossip, and in 2011 Muveez with Alex Winehouse, brother of Amy Winehouse, serving as Chief Editor. Gigwise hosted the "best song" award at the BT Digital Music Awards at the Camden Roundhouse, where the winner was Jessie J's "Price Tag" featuring B.o.B.[13] In 2012 Gigwise became of the two only media partners for the Strummer Of Love festival held in Somerset in aid of the late Joe Strummer with all the proceeds going to the Strummerville charity which helps young people in music who would not normally get opportunities in music.[14]
2013 MusicWeek Awards nomination
Gigwise picked up its first ever Musicweek award nomination, having been nominated in the 'Best Music Media Brand' category.[15] Other nominations in the category included Mojo, NME, Q, The Fly and Classic Rock. This was a the first time in the history of the MusicWeek awards that a music media brand was nominated without a print publication.
References
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