Go North East
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Wright Eclipse Gemini bodied Volvo B7TL in The Angel livery in May 2009
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| Parent | Go-Ahead Group |
|---|---|
| Founded | February 1987 |
| Headquarters | Gateshead |
| Service area | County Durham Northumberland Tyne & Wear |
| Service type | Bus services |
| Depots | 10 |
| Fleet | 723 (August 2015) |
| Chief executive | Kevin Carr |
| Website | www.simplygo.com |
Go North East is the largest operator of bus services in North East England operating services in the counties of Tyne and Wear, County Durham and Northumberland with a fleet of 691 buses.
It operates through two divisions, North and South, and was previously known as the Northern General Transport Company and Go-Ahead Northern. It was the foundation of today's Go-Ahead Group.
Route branding
Since 2006, Go North East have been 'branding' services. Route branding was introduced by former Managing Director Peter Huntley.[citation needed] Route branding involves giving each service or group of services its own vehicles and identity. Most branded services have bold and interesting liveries and their own logo. Many brands are unique, however, there are many brands which are similar to those of other operators.In recent years, Go North East have moved away from naming brands after local areas and landmarks, and instead prefer to go for more meaningless and generalized brand names. Examples of this include 'indiGo', formally 'East Durham' and 'Green Arrow', formally 'The Highwayman'.[1] Much criticism has been thrown in the direction of Go North East following their decision to re-brand 'East Durham' services.[citation needed]
Fleet
As at October, the fleet consisted of 696 buses and coaches.[2]
Livery
Go North East's fleet livery was for many years red, light blue and yellow. However many buses have been route branded in specific liveries, resulting in a multi-coloured fleet. Buses that aren't route branded were painted in a red base, carrying the "Northern" logos. From late 2013, the "Northern" logos have started to be phased out, with the company now opting to use the Go North East logos instead.[3] Coaches operating services under contract to National Express are painted in the client's livery.[citation needed]
References
External links
Media related to Lua error in package.lua at line 80: module 'strict' not found. at Wikimedia Commons
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Bus operators in North East England
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| County Durham |
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| Northumberland |
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| Tyne and Wear (PTE) |
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