Golden Wonder

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This article is about the company. For the potato, see Golden Wonder potato. For the fish, see striped panchax.
Golden Wonder
Snack Manufacturer
Industry Snack Products
Founded 1947[1]
Founder William Alexander
Headquarters North Lincolnshire, England, United Kingdom
Products Golden Wonder, Transform-A-Snack, Ringo's
Owner Tayto
Number of employees
 Increase 800 (2012)
Website Golden Wonder

Golden Wonder is a British company that manufactures snack foods, most notably crisps. Its most notable products are based at a low price point, usually around 20p - 30p. These include Ringo's, Golden Wonder and Transform-A-Snack. Since 2006, it as been a wholly owned subsidiary of Tayto after being rescued out of administration.

History

Founded in Stockbridge, Edinburgh in 1947 by the Scottish bakery owner William Alexander, the company was named after the Golden Wonder potato. The company originally had five manufacturing sites. Four sites produced crisps, two in Scotland and two in England (Widnes and Corby). The Welsh site at Crumlin produced the "Pot Noodle". The company was owned by various parent companies including Imperial, Hansen, and was then acquired by UK-based Dalgety plc in 1987.[2] Its notable brands have included,"Wotsits", "Ringos", "Jungle Fresh" peanuts and Pot Noodle, which ceased to carry Golden Wonder branding after the brand (but not the manufacturing business itself) was sold to Unilever. In July 1995 Best Foods paid Dalgety plc about $280 million for its Golden Wonder Pot Noodle instant hot snacks manufacturing business.[3]

In 2006, the company was bought by Tayto.[4]

Products

Golden Wonder now produces a number of different flavours of potato crisp. It is also the current owner of the XL Crisp brand. Golden Wonder was the former owner of the Wotsits brand, but when the company changed hands in 2002, it was sold off separately to their rival Walkers.[5] Previous snacks Wheat Crunchies, Chips & Burgers and the corn based Nik Naks are now owned by KP.[6]

The company launched the cheese & onion crisp flavour in 1962.[7] This was their first flavoured crisp, the concept having been devised by Tayto in Ireland (not the same company as that which bought Golden Wonder over in 2006) in 1953.

In the 1980s Golden Wonder claimed on television and on their packets to be Britain's Noisiest Crisp. In the 1990s, a popular series of TV commercials with adult actors indulging in childish antics carried another famous slogan: You'll never grow old in Golden Wonder-land!

In 2009 the Golden Wonder brand started to be used by Symingtons Ltd, under licence, for the production of The Nation's Noodle and The Nation's Pasta. The new range of instant noodles is very similar to the Pot Noodle range previously produced by Golden Wonder.

Golden Wonder branding now features on snacks previously marketed by Red Mill, another snack manufacturer taken over by Tayto.

Administration

Golden Wonder entered into administration on 9 January 2006, threatening about 800 jobs.[8] On 13 January 2006 it was announced that the Corby, Northamptonshire site and the contract to Mini Pringles, as produced by Golden Wonder, would transfer to Northern Irish crisp manufacturer Tayto.[4] The announcement brought the news that 195 of 350 jobs would be saved initially.[4] On 20 January 2006, it was announced that Tayto was to buy all Golden Wonder's UK operations including the Scunthorpe, North Lincolnshire site, although it would sell the Wheat Crunchies and Nik Naks brands to United Biscuits.[4]

References

  1. ↑ http://www.goldenwonder.com/history
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ 4.0 4.1 4.2 4.3 Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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