FAW Haima Automobile Co., Ltd., trading as Haima, is a Chinese automotive manufacturing company based in Haikou, Hainan and a subsidiary of FAW Group. Its principal activity is the design, development, production and sale of passenger cars and minivans sold under the Haima marque.
Haima was founded in 1992 as a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China. In 2006 Mazda's share of the venture was acquired by FAW Group, although many Haima models still incorporate Mazda technology.
As of 2012 Haima had an annual production capacity of approximately 400,000 vehicles. A total of 157,242 Haima passenger cars were sold in China in 2013, making it the 28th largest-selling car brand in the country in that year (and the 12th largest-selling Chinese brand).[3]
Name
The name "Haima" is a contraction of "Hainan Mazda".
History
The company was founded in January 1992 as Hainan Mazda Motor, a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China.[4] The joint venture arrangement lasted until 2006, when Mazda's share of Hainan Mazda was acquired by FAW Group,[5][6] and the company became a subsidiary of FAW.[7] While Haima retained the right to make and sell older Mazda models as well as use Mazda technology to underpin self-designed products, it was prohibited from using the Mazda marque. This doesn't necessarily mean Haima has completely severed ties to its erstwhile partner, as technology transfers may continue.[6]
In August 2008 Haima began construction of a third assembly plant in Hainan, with a capacity to build of 100,000 units per year.[8] Its other two plants are likely located in Haikou, Hainan, and the city of Zhengzhou; both have production capacities of 150,000 whole vehicles per year.[9]
In April 2009 Reuters reported that the company's partnership with Mazda, by then ended, had been established "to receive technological help" and that Haima was selling a car that seemed similar one of Mazda's offerings without consent.[10]
In November 2010 a plant for the assembly of knock-down kits of the Haima 3 was opened in Cherkessk, Russia by Derways Automobile Company.[7]
Products
Current products
Haima currently produces the following vehicles, a number of which include technology acquired from Mazda:[11][12]
- Haima - Zhengzhou :
- Haima 1 "Prince" (1.0 litre)
- Haima 1 "Aishang" (1.0 litre)
- Haima Fstar minivan
- Haima - Hainan :
- Haima 2 hatchback (1.3 and 1.5 litre)
- Haima M3 sedan (1.5 litre)
- Haima Happin sedan (1.3 litre)
- Haima 3 hatchback (1.6 litre)
- Haima 3 sedan (1.6 litre)
- Haima Family / Family VS sedan / hatchback(1.6 litre)
- Haima M5 sedan (1.5 and 1.6 litre)
- Haima M8 sedan (1.8 and 2.0 litre)
- Haima Freema minivan (1.6 and 1.8 litre)
- Haima S5 SUV (1.6 litre)
- Haima 7 SUV (2.0 litre)
- Haima S7 SUV (2.0 litre)
Former products
Vehicles formerly produced by Haima include:
Logo
Haima's logo represents a mythical bird flying away from a rising sun.[13]
Motorsport
Haima competes in the China Touring Car Championship through the Haima Family team.[11][14]
Sales
| Calendar year |
Total sales |
| 2009 |
118,000[15] |
| 2010 |
200,000[15] |
| 2011 |
230,000[15] |
References
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External links
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Haima Automobile
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N.B. Only companies and organisations from Mainland China and Hong Kong are included
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