harper by Harper's Bazaar

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harper by Harper's Bazaar (referred to as "harper") is a supplement to the American women's fashion magazine Harper's Bazaar presented in various physical and digital formats.

History

The supplement was introduced at 8:00 AM on February 9, 2015 by Harper's Bazaar editor in chief Glenda Bailey who describes its initial vision as "a contemporary supplement for young women".[1] It was founded as a resurrection of Junior Bazaar, which Harper's Bazaar had published in the 1940s, according to Harper's Bazaar publisher Carol Smith.[2] According to Folio: Magazine's Michael Rondon, the debut 24-page edition was sponsored by Nordstrom.[3] Initially, the supplementary magazine had a print circulation of 375,000—about half its total paid circulation—and digital distribution of 8.1 million.[3]

Format

In 2015, it was produced quarterly with celebrity guest editors from the fashion world for its first three editions in February (Alexa Chung),[1] April (Rosie Huntington-Whiteley)[4] and August (Emily Ratajkowski).[5] Each initial guest editor also served as the subject of a cover story fashion shoot[6][7][8] as well as the subject a 24-hour day in the life feature.[9][10][11] According to Adweek's Chris O'Shea, the supplement, which will feature a different guest editor with each edition, is a miniature version of the magazine that generates additional revenue by providing a forum for advertisers to promote their wares to "stylish and social millennial women who love to shop".[12] The work is presented as a print insert to Bazaar as well as in a digital media, a social media and shopping media outlet.[2]

Notes

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External links