Homever
Homever (홈에버) was a brand name of a hypermarket of E.Land Retail Limited, which is part of the E.Land Group.
E.Land Group, the largest operators specializing in fashion and retail business, production and retail corporations in Korea acquired Korean operations of Carrefour in September 2006 to expand the Group's retail presence in Korea. After the acquisition, Carrefour Korea was renamed to Homever.
Homever stores typically feature three main categories of products, namely hyper, living and fashion. Hyper products include fresh food, dry food and groceries. Living Products offer household kitchenware, furniture, beddings, electronic appliances and automobile parts. Fashion products carry clothing and other various fashion items under various independent and private brands.
On top of the three main categories, a typical Homever store has a food court and restaurants, a coffee shop, a cultural centre, a hair salon, a veterinary hospital and a travel agency to provide convenience to the visitors.
Homever operated 36 hypermarkets with a combined sales area of approximately 112,366 pyung which translates to 371,458 sqm.
Homever was acquired by Tesco in 2008 and all Homever hypermarkets were re-branded as Home plus, Tesco's hypermarket brand in South Korea, owned jointly with Samsung.[1]
References
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