Hot Pockets
| The Hot Pockets brand logo used from 2001 to 2008. | |
| Product type | turnovers, sandwiches, pizza products |
|---|---|
| Owner | Nestlé |
| Country | U.S. |
| Introduced | 1983 |
| Markets | Worldwide |
| Previous owners | Chef America Inc. |
| Tagline | Irresistibly Hot |
| Website | www |
Hot Pockets is a brand of microwaveable turnovers generally containing one or more types of cheese, meat, or vegetables. Hot Pockets was founded by the Chef America Inc. company. Since 2002, they have been produced by Nestlé.
Contents
Product
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There are more than 20 varieties of the traditional Hot Pocket, including breakfast, lunch, and dinner varieties. Nestlé also offers Lean Pockets, Pretzel Bread Hot Pockets, Hot Pockets Croissant Crust (formerly called Croissant Pockets), Hot Pockets Breakfast items, Hot Pockets Breakfast/Snack Bites, and Hot Pockets Sideshots. Nestlé formerly produced Hot Pie Express, Hot Pocket Pizza Minis (originally called Hot Pockets Pizza Snacks), Hot Pockets Subs, Hot Pockets Calzones, Hot Pockets Panini, and Hot Pockets Breakfast fruit pastries. Hot Pockets are viewed as "an after school staple".[1]
History
Hot Pockets were invented by Paul Merage and David Merage in the 1970s. They founded the company Chef America Inc. and began producing Hot Pockets in 1983, which is when it landed in grocery stores. In 2002 Chef America was sold to Nestlé. Hot Pocket products were "a $2 billion category of frozen sandwiches and snacks".[2] Breakfast style Hot Pockets were introduced in 2001.[3]
Sales
Citing reduced sales, in 2012 Nestlé announced that it would cut employee numbers at its California factory.[4] Euromonitor International data shows U.S. sales falling about $30 million from 2009 to about $614 million in 2010.[1]
Paul Grimwood took over Nestlé SA's struggling U.S. operations in 2012. In an attempt to bolster the failing brand by improving supply chain, Grimwood made the decision to drop the calzone version of Hot Pockets and the quesadillas Lean Pockets, reducing the number of doughs needed.[5] Nestlé executive Chris Johnson points to an end of extended SNAP benefits in 2013 as the cause of the fallen sales, stating SNAP benefit recipients are a "a big part of the consumption of this particular product." [6]
Comedic references
- Comedian Jim Gaffigan is well known for his material poking fun at Hot Pockets. This material is so popular among fans that he is regularly offered Hot Pockets while on tour.[7] The video became a YouTube sensation. Nestlé confirms that they had no influence with this stand up comedy.[1]
- In a 2015 installment of the comic strip Wizard of Id the Huns employed a trojan Hot Pocket in their perpetual war against the Kingdom of Id, with the intention of causing them to kill themselves slowly.[8]
- Actor DJ Qualls plays a hacker in the 2003 science fiction film The Core who subsists solely on the microwaveable snack.[citation needed]
Recall
In 2014 Nestle USA recalled 238,000 cases of its Hot Pockets because they may have contained meat from a massive recall of about 8.7 million pounds (3,900,000 kilograms) of meat from "diseased and unsound" animals.[9][10] Nestle stated that "a small quantity of meat" from the Ranchero Feeding Corp was used to make Hot Pockets.[11] The USDA described the food as "unfit for humans".[12] This Ranchero Feeding Corp meat recall was based out of a production facility in California,[12] but the recalled Hot Pockets were distributed nationwide.[11] The two types of Hot Pockets involved in the recall were the Philly Steak and Cheese and the Croissant Crust Philly Steak and Cheese.[12] A full federal inspection was not performed,[11] and there were no illnesses reported in connection to this recall.[10] Customers who bought the recalled products were refunded by contacting Nestle Consumer Service.[11]
See also
References
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