In Demand

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In Demand
File:In Demand 2014.png
Launched November 27, 1985 (1985-11-27) (as Viewer's Choice)
Owned by iN DEMAND L.L.C.
(Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., & Time Warner Entertainment - Advance/Newhouse Partnership)
Formerly called Viewer's Choice (1985-1999)
Sister channel(s) Hot Choice
Available on most cable systems Consult your cable provider

In Demand (semi-capitalized as a trademark as iN DEMAND) is a TV network that provides pay-per-view (PPV) and subscription video-on-demand (VOD) services. Comcast, Cox Communications, Time Warner Cable, and Advance/Newhouse jointly own iN DEMAND.


Logo of US's Viewer's Choice, which preceded iN DEMAND. Many different color schemes were used; the 3D version was used 1992-2000.

iN DEMAND was launched in November 27, 1985 with one channel as Viewer's Choice (unrelated to Canada's Viewers Choice). Viewer's Choice continued to expand in the 1990s when it acquired many defunct PPV assets.

On January 1, 2000, the service changed the name and on-air look to iN DEMAND.[1] In 2004, most[quantify] of the cable providers discontinued iN DEMAND's analog services.

Programs shown on iN DEMAND include Movies, latest events from TNA Wrestling, UFC, WWE, HBO Boxing, Showtime Boxing, Dragon Gate, MMA, Hard Knocks Fighting, Miss Earth, King of the Cage, Golf, Viva La Lucha. Sports from MLB Extra Innings, NBA League Pass, MLS Direct Kick, NHL Center Ice, ESPN GamePlan, and other events like Howard TV and also Too Much For TV.

Since this network's first inception, the first main Viewer's Choice/iN DEMAND channel (usually labeled as 'IN1' or 'PPV1' since 2000), signs off weekday mornings from 8AM to 11AM (Eastern Time) to feed promotions of upcoming movies and events of the next month to its headend affiliates.

File:In Demand 2013.png
Former iN DEMAND ident used until 2014. This was the latest variant.

In 2010, iN DEMAND began providing a free movie on demand service, Vutopia, offered on Time Warner Cable and Bright House Networks. The service offered uncut older movies in SDTV as well as HDTV. It was closed down on June 1, 2015.[2]

As of early 2012, as cable providers use more channel bandwidth for high-definition, video-on-demand and broadband services which do not require starting films at several intervals on several channels, providers such as Comcast/Xfinity and Time Warner Cable have removed most of iN DEMAND's linear channels - beyond 1-3 standard-definition and one high-definition channel for mostly event programming - from their channel lineups.

See also


  1. "Viewer's Choice to Become in Demand PPV Cable Brand to Roll Out At Dawn of New Millennium". Business Wire. 1999-09-13. Retrieved 2013-04-03.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. Vutopia website