InnerWorkings

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For the 2016 film, see Inner Workings (film).

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InnerWorkings
Public
Traded as NASDAQ: INWK
Industry Business Services
Headquarters Chicago, Illinois, U.S.
Key people
 Eric D. Belcher, CEO
Services Marketing Execution
Revenue 2014 revenue guidance of $965 million to $1 billion USD (Green Arrow Up.svg 8-12% FY 2013)
Number of employees
 1,500+ spread across 67 offices in more than 30 countries
Website inwk.com

InnerWorkings is a global marketing execution firm serving Fortune 500 brands across a wide range of industries.[1] Headquartered in Chicago, IL at 600 West Chicago Avenue, Chicago, IL. 60654. InnerWorkings serves over 6,000 customers from all over the world with 67 offices in North America, South America, Europe and Asia. The company currently employs approximately 1,500+ employees worldwide.[1]

History

InnerWorkings was founded in 2001. The company went public in 2006 and is traded on the NASDAQ stock exchange under ticker symbol: INWK.[1]

The company was founded to disrupt the inefficient and outdated print management supply chain, but has greatly expanded its capabilities and global footprint during the past few years.[2] InnerWorkings discovered Marketing Execution was a blind spot in most organizations. There are many complexities involved in executing marketing campaigns across multiple formats and regions. Relying on the usual channels leads to inefficient use of resources, brand dilution and overspending. Today brands outsource their marketing programs to InnerWorkings because they are seeking a smarter, data-driven approach to marketing execution.[citation needed] By leveraging proprietary technology, InnerWorkings brings clarity and insight to the process[citation needed] – ensuring that campaigns are delivered with precision,[citation needed] impact,[citation needed] and accountability.[citation needed]

In the past year, InnerWorkings has publicly announced several client relationships that range from North American contracts to exclusive global partnerships.[citation needed] The span of services also varies from large scale print management contracts to managing clients’ innovation, design and execution of marketing retail experiences, including Point of Sale (POS) materials, retail fixtures, temporary displays, and printed items. In almost all cases, InnerWorkings also provides dedicated on-site professionals to serve as an extension of the customers marketing team.[citation needed]

Some of the recent new customers announced by InnerWorkings include • The North Face[3] • Kroger[4] • FedEx Office [5] • National public retailer's private label business (company not named)[6] • Sanofi[7] • Newsday [8] • Pizza Hut [9] • DEFENDER [10] • Novartis [11] • Energizer [12] • Callaway [13] • Unilever [14] • Easter Seals [15] • Feeding America [16]

Technology

InnerWorkings recognized the need to deliver automation, visibility and data intelligence to organizations’ marketing execution efforts as most companies lack the insight to assess and improve processes or outcomes.[citation needed] In addition, because organizations also lack visibility amongst departments, global regions, and business units, companies are severely limited in the ability to leverage logistics, scale, and commonalities to make data-driven decisions and reduce overall spend.[citation needed]

To solve these marketing execution challenges InnerWorkings developed a proprietary software platform called VALO™. It’s a single, multi-currency, multi-lingual global platform designed to source, produce, monitor and analyze all aspects of the marketing execution chain. Composed of multiple modules working together, the technology integrates with companies’ existing systems to automate their marketing execution processes to optimize marketing spend while experiencing faster time to market and greater brand consistencies. [17]

Mergers & Acquisitions

  • In May 2006, InnerWorkings acquired Graphography Limited, LLC for $4.5 million in cash to establish a presence in the New York market[18]
  • In September 2006, it acquired CoreVision Group, Inc., located in Carol Stream, IL, for $1.1 million, adding 15 sales executives, including the first in Missouri[19]
  • In October 2006, Applied Graphics, Inc. of San Rafael, California was acquired for $7 million, adding 35 new sales staff, 1,000 clients and approximately 500 new suppliers[20]
  • The company added to its California presence with the acquisition of Spectrum Printing Services for $2.8 million in March 2007[21]
  • July 2007 saw the acquisition of Brown + Partners in suburban Philadelphia[22]
  • In October 2007, it acquired Graphic Resource Group, Inc., located in Minneapolis, Minnesota, for $2.3 million and Data Flow Media Systems in suburban Dallas, TX for $3.4 million adding 10 sales executives[23]
  • A month later, the company it announced completion of its acquisition of Corporate Edge, Inc., a New York City-based national distributor of promotion products, just days after revealing it had signed a definitive acquisition agreement[24]
  • In May 2008, InnerWorkings secured its first international presence acquiring the United Kingdom-based etrinsic for $6.9 million in cash, creating one of the world’s largest print management companies[25]
  • In July 2008, InnerWorkings added two new companies to its acquisition list: Marketing-Out-of-the-Box Inc. for $6.9 million in cash, and MediaLink Creative Solutions, located in Wisconsin, for $7.4 million[26]
  • In August 2008, the company acquired New York City-based Mikam Graphics for $12.8 million[27]
  • The company established a presence in the south the acquisition of Origen Partners in October 2008 for $7.4 million[28]
  • In February 2011, the company expanded into Latin America with the acquisition of CPRO Services, Ltd. in Santiago, Chile[29]
  • In October 2011 the company acquired Paris-based Production Graphics, expanding its reach in Europe[30]
  • In September 2012 the company expanded UK product and service portfolio with acquisition of Merchandise Mania [31]
  • In July 2013, the company acquired EYELEVEL, a leading global provider of permanent retail displays and store fixtures. EYELEVEL operated from its European headquarters in Prague, Czech Republic and its U.S. base in Portland, Oregon, with additional operations in Australia, Brazil, China, Russia, and the United Kingdom.[32]

Awards

  • 2014 Luxury Packaging Award (First Place) [33]
  • 2013, 2014 - Better Business Bureau’s Torch Award for Marketplace Ethics [34]
  • 2013, 2014 - POPAI Outstanding Marketing and Retail Awards winner of Display of the Year [35]
  • 2012, 2013 - Print + Promo’s Top 50 Distributors (Ranked #1) [36]
  • 2012, 2013 - Built in Chicago’s Top 100 Digital Companies in Chicago [37]
  • 2012, 2011 Supply & Demand Chain Executive Green Supply Chain Awards [38]
  • 2012, 2011, 2009 Crain's Fast Fifty (Ranked #26) [39]
  • 2011 - Forbes Magazine's America's Most Trustworthy Companies[40]
  • 2011 - Print Professional Magazine Top Distributor[41]
  • 2011/2010 - Deloitte Technology Fast 500[42]
  • 2011/2010 - InformationWeek 500[43]
  • 2011 - Brill Street Top 50 Gen Y Employers[44]
  • 2010 - Forbes Magazine's List of Best Small Companies in America[40]
  • 2010 - Supply & Demand Chain Magazine Executive 100[45]

References

  1. ↑ 1.0 1.1 1.2 Lua error in package.lua at line 80: module 'strict' not found.
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  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ http://www.businesswire.com/news/home/20140512005927/en/Pizza-Hut®-Selects-InnerWorkings-Partner-Field-Marketing#.U-vdo1aOB5o
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ http://www.highbeam.com/doc/1G1-154085823.html
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ http://www.marketwatch.com/story/innerworkings-agrees-to-buy-corporate-edge
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ http://www.marketwatch.com/story/innerworkings-extends-reach-in-europe-by-acquiring-productions-graphics-2011-10-25
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ http://topics.nytimes.com/top/news/business/companies/innerworkings-inc/index.html
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  36. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  37. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  38. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  39. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  40. ↑ 40.0 40.1 Lua error in package.lua at line 80: module 'strict' not found. Cite error: Invalid <ref> tag; name "Forbes_Magazine" defined multiple times with different content
  41. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  42. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  43. ↑ http://www.informationweek.com/iw500/2011/top250
  44. ↑ Brill Street Top 50 Gen Y Employers.
  45. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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