Internationalization and localization
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In computing, internationalization and localization (other correct spellings are internationalisation and localisation) are means of adapting computer software to different languages, regional differences and technical requirements of a target market. Internationalization is the process of designing a software application so that it can potentially be adapted to various languages and regions without engineering changes. Localization is the process of adapting internationalized software for a specific region or language by adding locale-specific components and translating text. Localization (which is potentially performed multiple times, for different locales) uses the infrastructure or flexibility provided by internationalization (which is ideally performed only once, or as an integral part of ongoing development).
The terms are frequently abbreviated to the numeronyms i18n (where 18 stands for the number of letters between the first i and the last n in the word “internationalization,” a usage coined at DEC in the 1970s or 80s) and L10n for “localization,” due to the length of the words.
Some companies, like IBM and Sun Microsystems, use the term "globalization", g11n, for the combination of internationalization and localization. Also known as "glocalization" (a portmanteau of globalization and localization).
Microsoft defines Internationalization as a combination of World-Readiness and localization. World-Readiness is a developer task, which enables a product to be used with multiple scripts and cultures (globalization) and separating user interface resources in a localizable format (localizability, abbreviated to L12y).
This concept is also known as NLS (National Language Support or Native Language Support).
- For film, video, and audio, translation of spoken words or music lyrics, often using either dubbing or subtitles
- Text translation for printed materials, digital media (possibly including error messages and documentation)
- Potentially altering images and logos containing text to contain translations or generic icons
- Different translation length and differences in character sizes (e.g. between Latin alphabet letters and Chinese characters) can cause layouts that work well in one language to work poorly in others.
- Consideration of differences in dialect, register or variety
- Writing conventions like:
Computer software can encounter differences above and beyond straightforward translation of words and phrases, because computer programs can generate content dynamically. These differences may need to be taken into account by the internationalization process in preparation for translation. Many of these differences are so regular that a conversion between languages can be easily automated. The Common Locale Data Repository by Unicode provides a collection of such differences. Its data is used by major OSs, including Microsoft Windows, OS X and Debian, and by major internet companies or projects such as Google and the Wikimedia Foundation. Examples of such differences include:
- Different "scripts" in different writing systems use different characters - a different set of letters, syllograms, logograms, or symbols. Modern system use the Unicode standard to represent many different languages with a single character encoding.
- Writing direction is left to right in most European languages (e.g. German), right-to-left in Hebrew and Arabic, and optionally vertical in some Asian languages.
- Complex text layout, for languages where characters change shape depending on context.
- Capitalization exists in some scripts and not in others.
- Different languages and writing systems have different text sorting rules
- Different languages have different numeral systems, which might need to be supported if Western Arabic numerals are not used
- Different languages have different pluralization rules, which can complicate programs that dynamically display numerical content. Other grammar rules might also vary, e.g. genitive.
- Different languages use different punctuation (e.g. quoting text using double-quotes (" "), as in English, or guillemets (« »), as in French).
- Keyboard shortcuts can only make use of buttons actually on the keyboard layout which is being localized for. If a shortcut corresponds to a word in a particular language (e.g. Ctrl-s stands for "save" in English), it may need to be changed.
Different countries have different economic conventions, including variations in:
- Paper sizes
- Broadcast television systems and popular storage media
- Telephone number format
- Postal address format, postal codes, and choice of delivery services
- Currency (symbols, positions of currency markers, and reasonable amounts due to different inflation history) - ISO 4217 codes are often used for internationalization
- System of measurement
- Battery sizes
- Voltage and current standards
In particular, the United States and Europe differ in most of these cases. Other areas often follow one of these.
Time zones vary across the world, and this must be taken into account if a product originally only interacted with people in a single time zone. For internationalization, UTC is often used internally and then converted into a local time zone for display purposes.
Different countries have different legal requirements, meaning for example:
- Regulatory compliance may require customization for a particular jurisdiction, or a change to the product as a whole, such as:
- Privacy law compliance
- Additional disclaimers on a web site or packaging
- Different consumer labelling requirements
- Compliance with export restrictions and regulations on encryption
- Compliance with an Internet censorship regime or subpoena procedures
- Requirements for accessibility
- Collecting different taxes, such as sales tax, value added tax, or customs duties
- Sensitivity to different political issues, like geographical naming disputes and disputed borders shown on maps (e.g. failing to show Kashmir as Indian is a crime in India)
- Government assigned numbers have different formats (such as passports, the Social Security number and other national identification numbers)
Localization also may take into account differences in culture, such as:
- Local holidays
- Personal name and title conventions
- Comprehensibility and cultural appropriateness of images and color symbolism
- Ethnicity, clothing, and socioeconomic status of people and architecture of locations pictured
- Local customs and conventions, such as social taboos, popular local religions, or superstitions such as blood types in Japanese culture vs. astrological sign in other cultures
Business process for internationalizing software
In order to internationalize a product, it is important to look at a variety of markets that your product will foreseeably enter. Details such as field length for street addresses, unique format for the address, ability to make the zip code field optional to address countries that do not have zip codes or the state field for countries that do not have states, plus the introduction of new registration flows that adhere to local laws are just some of the examples that make internationalization a complex project.
A broader approach takes into account cultural factors regarding for example the adaptation of the business process logic or the inclusion of individual cultural (behavioral) aspects.
The current prevailing practice is for applications to place text in resource strings which are loaded during program execution as needed. These strings, stored in resource files, are relatively easy to translate. Programs are often built to reference resource libraries depending on the selected locale data. One software library that aids this is gettext.
Thus to get an application to support multiple languages one would design the application to select the relevant language resource file at runtime. Resource files are translated to the required languages. This method tends to be application-specific and, at best, vendor-specific. The code required to manage date entry verification and many other locale-sensitive data types also must support differing locale requirements. Modern development systems and operating systems include sophisticated libraries for international support of these types.
While translating existing text to other languages may seem easy, it is more difficult to maintain the parallel versions of texts throughout the life of the product. For instance, if a message displayed to the user is modified, all of the translated versions must be changed. This in turn results in a somewhat longer development cycle.
Many localization issues (e.g. writing direction, text sorting) require more profound changes in the software than text translation. For example, OpenOffice.org achieves this with compilation switches.
To some degree (e.g. for Quality assurance), the development team needs someone who understands foreign languages and cultures and has a technical background. In large societies with one dominant language/culture, it may be difficult to find such a person.
One example of the pitfalls of localization is the attempt made by Microsoft to keep some keyboard shortcuts significant in local languages. This has resulted in some (but not all) programs in the Italian version of Microsoft Office using "CTRL + S" (sottolineato) as a replacement for "CTRL + U" (underline), rather than the (almost) universal "Save" function.
Costs and benefits
In a commercial setting, the benefit from localization is access to more markets. However, there are considerable costs involved, which go far beyond just engineering. First, software must generally be re-engineered to make it world-ready.
Then, providing a localization package for a given language is in itself a non-trivial undertaking, requiring specialized technical writers to construct a culturally appropriate syntax for potentially complicated concepts, coupled with engineering resources to deploy and test the localization elements. Further, business operations must adapt to manage the production, storage and distribution of multiple discrete localized products, which are often being sold in completely different currencies, regulatory environments and tax regimes.
Finally, sales, marketing and technical support must also facilitate their own operations in the new languages, in order to support customers for the localized products. Particularly for relatively small language populations, it may thus never be economically viable to offer a localized product. Even where large language populations could justify localization for a given product, and a product's internal structure already permits localization, a given software developer/publisher may lack the size and sophistication to manage the ancillary functions associated with operating in multiple locales. For example, Microsoft Windows 7 has 96 language packs available.
One alternative, most often used by open source software communities, is self-localization by teams of end-users and volunteers. The KDE3 project, for example, has been translated into over 100 languages, and KDE4 is available in 68. However, self-localization requires that the underlying product first be engineered to support such activities, which is a non-trivial endeavor.
- Alchemy Catalyst
- Bidirectional script support
- Computer accessibility
- Computer russification, localization into Russian language
- Game localization
- Global information system
- Globalization Management System
- Input method editor
- International Components for Unicode
- Language code
- Language industry
- Language localization
- Pseudolocalization, a software testing method for testing a software product's readiness for localization.
- Punycode, translating Unicode into the character sets for network host names
- Region code
- SDL Passolo
- Separation of concerns
- Website localization
- Bert Esselink (2003). The Evolution of Localization (PDF). Guide to Localization. Multilingual Computing and Technology.
In a nutshell, localization revolves around combining language and technology to produce a product that can cross cultural and language barriers. No more, no less.
- "Glossary of W3C Jargon". World Wide Web Consortium. Retrieved 2008-10-13.
- "Origin of the Abbreviation I18n".
- IBM Globalization web site
- Microsoft "Globalization Step-by-Step" guide
- languagetranslationsservices.wordpress.com Archived April 3, 2015 at the Wayback Machine
- Internationalizing a Product: What is Internationalization (i18n), Localization (L10n) and Globalization (g11n) Archived April 2, 2015 at the Wayback Machine
- "International Address Formats". Microsoft Developer Network. Microsoft. Retrieved 10 December 2013.
- Pawlowski, J.M. (2008): Culture Profiles: Facilitating Global Learning and Knowledge Sharing. Proc. of ICCE 2008, Taiwan, Nov. 2008. Draft Version
- How to translate a game into 20 languages and avoid going to hell
- For the current list see KDE.org
- .NET Internationalization: The Developer's Guide to Building Global Windows and Web Applications, Guy Smith-Ferrier, Addison-Wesley Professional, 7 August 2006. ISBN 0-321-34138-4
- A Practical Guide to Localization, Bert Esselink, John Benjamins Publishing, . ISBN 1-58811-006-0
- Lydia Ash: The Web Testing Companion: The Insider's Guide to Efficient and Effective Tests, Wiley, May 2, 2003. ISBN 0-471-43021-8
- Business Without Borders: A Strategic Guide to Global Marketing, Donald A. DePalma, Globa Vista Press . ISBN 978-0-9765169-0-3
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