It's The Sun Wot Won It

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Front-page of The Sun from Saturday 11 April 1992.

"It's The Sun Wot Won It" is a "notorious"[1] headline that appeared on the front-page of The Sun on Saturday 11 April 1992. It is regularly cited in debates on the influence of the press over politicians and election results[1] and has since become a political catch phrase in the United Kingdom.[2]

Origin

The headline referred to The Sun's contribution to the unexpected Conservative victory in the 1992 general election[3] itself a paraphrase of a slogan used in the 1975 Australian federal election. What influence the newspaper had on voters in the narrow Conservative victory is unclear, but in the leading up to polling day, the newspaper led a campaign against the Labour Party leader, Neil Kinnock, which culminated in the election day headline, "If Kinnock wins today will the last person to leave Britain please turn out the lights." This was to deter voters from electing Labour, as opinion polls during the three years leading up to the election had mostly predicted that it would end in a hung parliament or a narrow Labour majority. The Sun had encouraged its readers to back the Conservative Party at the 1979 general election.[4]

Even some Tory MPs acknowledged that The Sun contributed to their election triumph. Kinnock himself blamed The Sun for his failure to win the election, though he also admitted that he had been half-expecting to lose the election even before the article was published.[5]

Later use

Variations of the headline are frequently used in the UK media during elections. The phrase was used again by many political commentators after the 1997 general election when The Sun switched sides and supported Labour's new leader Tony Blair, who won the election by a landslide. However, unlike in 1992, opinion polls throughout the inter-election period had consistently suggested such a result was likely.

In 2004, it was said to be The Guardian "wot lost it" for John Kerry in the US presidential election, after the newspaper started a letter writing campaign to voters in Ohio urging them to vote for Kerry; the state went for George W. Bush.[6] In the 2008 London Mayoral election, it was supposedly the Evening Standard 'wot won it' for Boris Johnson.[7] Also in 2008 The Sun used a variation of the headline for a debate at the Oxford Union over the Page 3 girl claiming 'It's Sun's girls wot won it'.[8][9]

On 6 May 2010, an altered version of the anti-Kinnock headline appeared in the centre pages of The Sun featuring Labour prime minister Gordon Brown and the words "If Brown wins today will the last person to leave Britain please turn out the lights" next to an image of Brown's head in a lightbulb.[citation needed] The Sun had announced its backing for the Tory opposition (led by David Cameron) the previous year.[10] The election saw the Conservatives gain the most seats but fall short of an overall majority, needing to agree a coalition with the Liberal Democrats in order to form a government.[11]

The headline "will the last person to leave Britain please turn out the lights" was paraphrased during the News International phone hacking scandal to refer to the closure of the News of the World.[12]

In April 2012, giving evidence to the Leveson Inquiry, News Corporation chairman Rupert Murdoch described the Sun Wot Won It headline as "tasteless and wrong" and reported giving the then-Sun editor Kelvin MacKenzie "a hell of a bollocking."[1]

In April 2015, a book by human rights lawyer Shami Chakrabarti (director of the political advocacy organisation Liberty) says that in the case of Patience Asuquo, a domestic servant who was forcibly kept in servitude to a solicitor practising in London, and payed no more than £14 per week. When she escaped in August 2007, she escaped and informed the Metropolitan Police of her condition, only to be told that the investigation was closed one year later. Article 4 of the European Convention on Human Rights – enshrined into UK law by the Human Rights Act (1998) and forbidding slavery and forced labour – was considered "wot won it" by Chakrabarti, as well as the work of Baroness Lola Young.[13]

References

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  4. Peter Chippindale and Chris Horrie Stick It Up Your Punter, London: Pocket Books, 1999 [2005], p.73
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  13. Chakrabarti, Shami. On Liberty Penguin Random House UK (2015). ISBN 978-0-141-97631-0.

External links