Jabong.com

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Jabong.com
Logo of Jabong.png
Type Private
Headquarters Gurgaon, India
Area served India
Key people Sanjeev Mohanty (CEO)
Industry Internet
Products Apparel, shoes, accessories, beauty and home accessories
Slogan(s) Be You!
Website www.jabong.com
Alexa rank 321, 20:India(August 2015)[1]
Type of site E-commerce
(Online and offline also shopping)
Launched 2012
Current status Online

Jabong.com is an Indian fashion and lifestyle e-commerce portal, selling apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products.[2][3] The company is headquartered in Gurgaon, NCR.[4]

History

It was co-founded by Arun Chandra Mohan, Praveen Sinha, Manu Jain, and Mukul Bafana. All co-founders have left the company. [2] [5][6][7]

In March 2013, Jabong was shipping 6000-7000 orders a day.[8] According to The Economist, Jabong clocked gross sales of around US $100–150 mn in 2012.[9] As per the Livemint article, during September 2013 Jabong was shipping 14,000 orders on a daily basis out of which 60% were from small towns.[10]

Jabong was one of the most visited e-commerce sites during the Great Online Shopping Festival 2013.[11] Company representatives claimed that its revenues increased five to six times compared to a usual day.[12]

Jabong announced Sanjeev Mohanty as its new CEO, effective from early December 2015.[13]

Profile

Jabong sells shoes, apparel,[14] accessories, home décor and furniture through its website. The e-store at present carries over 1000 brands and over 90,000 products.[15][16] Other products include jewellery and gold coins.[17][18] In November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of Virender Sehwag cricket bats — VS319 — which was sold exclusively through Jabong.[19]

As noted by Business Standard, Jabong added top International brands to its catalogue. The brands include UK's high street fashion brands Dorothy Perkins, Miss Selfridge and River Island along with the Spanish brand Mango.[20][21][22][23] In November 2013, Jabong entered into a partnership with the brand Jack & Jones, to sell merchandise for the band Above & Beyond.[24][25]

In January 2014, Jabong partnered with Stylista, a collaborative fashion platform. The collection includes Indian designers like Wendell Rodricks, Priyadarshini Rao and Nishka Lulla.[26]

In 2014, Jabong launched an exclusive collection designed by Rohit Bal. Noted by Economic Times, the company is also launching in-house brands covering apparel, shoes and accessories.[23]

In May 2014 NBA and Jabong partnered to launch the first official NBA online store in India.[27]

According to Business-Standard.com, Jabong set to enter 1 billion dollar club in the year 2015.[28]

Business models

Jabong.com follows both an inventory model and a managed marketplace model.[29] In the inventory model, products are sourced from brands and stored in the Jabong warehouse. In the managed marketplace model, Jabong provides marketing, logistics and delivery.[30][31]

Marketing campaigns

The company has been active on digital media, giving competition to established competitors in a short span of time.[32]

The company launched its first TV campaign in March 2012.[33] Other television campaigns appeared in September 2012 and during 2013 Jabong.[27][34][35][36]

In November 2013 Jabong together with Puma launched the digital fitness campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh.[37][38]

In a bid to position itself as an online fashion destination, Jabong has partnered with Lakme Fashion Week for next four seasons and with designer Rohit Bal for an exclusive collection.[23][39]

Jabong.com launched the India Online Fashion Week in 2014. The event was described as a platform for young and aspiring designers, stylists, models and photographers who were mentored by fashion industry experts including celebrity mentor Yami Gautam.[40]

Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014. The magazine covers stories and features around fashion, beauty, people, trends, travel and pop culture.[41][42]

Partnerships

In May 2013 Jabong presented a fashion collection based on the Bollywood movie Yeh Jawani Hai Deewani (starring Ranbir and Deepika). Jabong showcased the fashion apparel used in the movie by the movie stars.[43][44]

In July 2013 Jabong associated with Bollywood again through the movie Bhaag Milkha Bhaag and offered a collection inspired by the movie.[41][45]

In its third association with Bollywood, Jabong presented in December 2013 a collection of products inspired by the movie Dhoom 3, including bags, hats, pendants and rings.[46]

In 2014, Jabong partnered with Humpty Sharma Ki Dulhania[47]

In October 2014, it was rumoured that Amazon is in the initial talks to acquire Jabong, [48] but no take over deal happened and none of the party confirmed the reasons.

Online traffic

According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website, among Indian e-commerce websites, within a few months of its launch.[5] In November 2013, Jabong.com held an Alexa Traffic ranking of 37 in India.[1] Jabong also ranked 10th in Google Zeitgeist India trends making it 10th most searched term in 2012 in India.[49]

International store

Jabong also has an international online shopping store called Jabongworld.com, which sells Indian ethnic wear such as sarees, lehengas, salwar suits and dress materials. Jabongworld.com has introduced its Indo-Western wear range as well that includes dresses, tunics, jeans and other apparels for men, women and kids priced in foreign currencies like USD, MUR, MYR and more.

Jabongworld.com added top brands to its catalogue that include Biba Apparels, Sattika, Sangria, Park Avenue, W, Aurelia, Bunkar, Raymond, Bombay Dyeing and Being Human. Jabongworld.com also partnered with Mandira Bedi for her exclusive Saree collection in Nov,2014 . In May 2013, Jabongworld.com presented Bollywood inspired collection with fashion apparels from the movie Yeh Jawaani Hai Deewani.

Jabongworld.com receives highest amount of website traffic from The United States, closely followed by Malaysia and Mauritius and other countries. [50]

Awards and recognition

According to The Brand Trust Report India Study - 2013 by Trust Research Advisory, Jabong ranked among the top 25 trusted Online brands in India.[51]

See also

References

  1. ↑ 1.0 1.1 Lua error in package.lua at line 80: module 'strict' not found. Cite error: Invalid <ref> tag; name "Alexa" defined multiple times with different content
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  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  5. ↑ 5.0 5.1 Lua error in package.lua at line 80: module 'strict' not found. Cite error: Invalid <ref> tag; name "Techcircle" defined multiple times with different content
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ http://www.thehindu.com/business/Industry/sanjeev-mohanty-new-ceo-of-jabong/article7827540.ece/
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ 23.0 23.1 23.2 Lua error in package.lua at line 80: module 'strict' not found.
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  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  27. ↑ 27.0 27.1 Lua error in package.lua at line 80: module 'strict' not found. Cite error: Invalid <ref> tag; name "Hindu_Business_Line" defined multiple times with different content
  28. ↑ Jabong set to enter $1-billion club, Retrieved 2015-01-25.
  29. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  38. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  39. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  40. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  41. ↑ 41.0 41.1 Lua error in package.lua at line 80: module 'strict' not found. Cite error: Invalid <ref> tag; name "Afaqs" defined multiple times with different content
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  44. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  45. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  46. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  47. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  48. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  49. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  51. ↑ Lua error in package.lua at line 80: module 'strict' not found.

Jabong to launch technology lab for big innovations

External links

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