KIND Healthy Snacks

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KIND Healthy Snacks
Private
Industry Snack Foods
Founded 2004
Founder Daniel Lubetzky
Headquarters New York, NY, U.S.
Products Snack Bars, Granola Bars, Granola
Website www.kindsnacks.com

KIND LLC., sometimes referred to as KIND, KIND Snacks or KIND Healthy Snacks is a healthy foods company based in New York, New York. The brand was introduced in 2004 by Daniel Lubetzky.[1] The company manufactures seven product lines made from whole ingredients.

Company Culture

KIND's culture focuses on transparency, creativity and open communication. The KIND Headquarters office is equipped with a wellness room, an unlimited supply of KIND snacks at their Bar Bar, plus their team members receive a free shipment of snacks every month to help inspire others to commit kind acts.[2] The company now has nearly five hundred employees. [3]

Products: Snack Bars, Granola Bars, Granola

KIND currently offers seven lines: KIND Fruit & Nut, KIND PLUS, KIND Nuts & Spices, KIND Healthy Grains Bars, KIND Healthy Grains Clusters, STRONG & KIND and KIND Breakfast.

In 2008, KIND launched KIND PLUS, a line of whole nut and fruit bars with nutrients like fiber and antioxidants.

In 2010, KIND launched smaller portioned, 100 calorie-range KIND minis. In 2011, KIND launched a line of KIND Healthy Grains Clusters granola, made from a blend of five super grains. In 2012, KIND brought in KIND Nuts & Spices, made with whole nuts flavored with spices that contain 5g of sugar or less per bar. In 2013, KIND launched a line of KIND Healthy Grains granola bars. In 2014, KIND launched its first savory snack line, STRONG & KIND, which has 10 grams of soy-and-whey free protein.[4] KIND also launched KIND Breakfast in 2015, which has at least 19g of whole grains per serving and is a source of sustained energy from whole grains.

Nutrition Facts

All KIND bars are gluten-free, non-GMO and low in sodium. Currently, their KIND Healthy Grains and KIND Healthy Grains Clusters are certified by the NON-GMO Project;[5] all other products are currently in the process of becoming NON-GMO Project Verified.

All KIND range between 180-210 calories and deliver a balance of healthy fats and protein. The KIND Healthy Grains bars are 140-150 calories with at least 18 grams of whole grains per bar. STRONG & KIND bars are all 230 calories each with 10 grams of protein. All bars are considered a good source of fiber.

The FDA submitted a warning letter to the company in April 2015, which stated that four of its products did not meet the requirements to be labeled as “healthy.”[6] The KIND bars specified by the FDA were: Kind Fruit & Nut Almond & Apricot, Kind Fruit & Nut Almond & Coconut, Kind Plus Peanut Butter Dark Chocolate + Protein, and Kind Plus Dark Chocolate Cherry Cashew + Antioxidants.[7]

History

The path to KIND began in 1994 with PeaceWorks Inc., an innovative not-ONLY-for-profit business aimed at fostering joint business ventures between neighboring citizens in conflict regions worldwide. After several successful PeaceWorks ventures, company founder Daniel Lubetzky eventually conceived KIND in 2004.[8][9] KIND was very successful in reaching one million dollars of sales in only the first year. Today, KIND Healthy Snack Bars are sold at more than 50 big chain stores in the United States.[10]

Awards

Since its inception, KIND has received a number of awards and distinctions from both media and the natural foods industry, including the following:

  • Prevention Magazine – "Healthiest Packaged Foods of 2011"[11]
  • Men's Health – "Best Breakfast Bar 2010: KIND Plus Almond Cashew + Flax (Omega-3)"[12]
  • Women's Health – "Best Snack for Women: KIND Fruit & Nut bars"[13]
  • Entrepreneur of 2010 – "Entrepreneneur of the Year 2010"[14]
  • Woman's Day – "Best New ‘Pom’ Product: KIND PLUS Pomegranate Blueberry Pistachio + Antioxidants"
  • Family Circle – "Top Healthy Snack" KIND Almond Cashew + Flax (Omega-3)'
  • Natural Products Expo East 6th Annual New Products Showcase Awards – "Best New Food Product of the Year"[15]
  • National Association of Specialty Food Trade – "Outstanding Snack Food Top 4 Finalist"[16]
  • Progressive Grocer – "Editor’s Picks"[17]
  • Health Magazine – "Best Snack Bar"
  • Good Housekeeping – "100 Best Convenience Foods"[18]
  • Whole Foods Magazine – "Best Snack Bar"

KIND Movement

Through the The KIND Movement, KIND aims to make the world a little kinder by inspiring unexpected acts of kindness. In the spirit of this movement, in 2009, KIND launched Do the KIND Thing, an evolving platform that empowers people to turn KIND acts into support for causes.[19] To date, the KIND Movement has inspired thousands of kind acts around the world and has been recognized by Time magazine as a "New Way to Make a Difference".[20]

References

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  10. ↑ Kind Healthy Snacks Goes From Small to Big." Bloomberg Business. 2013-02-21.
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External links

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