|File:KPRC Radio Mojo.png|
|City of license||Houston, Texas|
|Broadcast area||Greater Houston|
|Branding||KPRC 950 AM|
|Slogan||Houston's More Stimulating Talk Radio|
|Frequency||950 kHz (also on HD Radio)|
|First air date||1925|
|Transmitter coordinates||Lua error in Module:Coordinates at line 668: callParserFunction: function "#coordinates" was not found.|
|Callsign meaning||Kotton Port Rail Center
(CC Licenses, LLC)
|Sister stations||KBME, KQBT, KODA, KTBZ, KTRH|
KPRC (950 AM) is a talk radio station in Houston, Texas, branded as "AM 950 KPRC". It was started in 1925 at 920 kilocycles and moved to the current 950 dial position in 1941. It is the oldest surviving radio station licensed in Houston. KPRC is owned by iHeartMedia, Inc.. The station's studios are located along the West Loop Freeway in the city's Uptown district, and the transmitter site is located in the Settegast neighborhood on the northeast side.
The station previously aired a news/talk format branded as Talkradio 950 KPRC, with Fox News Radio updates and conservative personalities like Rush Limbaugh, Sean Hannity, and Glenn Beck. Until March 19, 2013, the station was branded The 950 - Radio Mojo, and aired a hot talk format.
In 1923, Ross Sterling Jr. took a course on broadcasting at the YMCA in Houston. His father, Ross Sterling Sr., met the instructor, Alfred P. Daniel (of Houston's station WCAK), and discussed starting a radio station affiliated with the Houston Post. William P. Hobby, the president and publisher of the Post, asked Sterling to launch the radio station. Before a 500 watt transmitter ordered from the Westinghouse Electric Manufacturing Co. arrived in Houston, Sterling Jr. died. Sterling Sr., mourning the loss of his son, put the still crated transmitter in storage. Over one year later, Daniel approached Sterling Sr. and asked about proceeding with the establishment of the radio station. Sterling Sr. agreed with the idea and moved forward with establishing the station. KPRC's first broadcast occurred on Saturday May 9, 1925, with Daniel as the station's first announcer and program director. The federal license granting permission for radio broadcasts on 920 kHz was issued on the 13th of May. Although the call letters appear to stand for Post Radio Company, they actually stand for Kotton Port Rail Center.
In 1941, KPRC moved to its current frequency of 950kHz under terms of the NARBA treaty. On December 24, 1946 KPRC-FM signed on the air. In 1950, the Hobbys purchased KLEE-TV (channel 2) and renamed it KPRC-TV. In 1983, after the Post was sold, the Hobby family's broadcast holdings were reorganized into H&C Communications. The Hobbys began to liquidate their broadcasting assets in 1993, selling KPRC radio to the Sunbelt Broadcasting Company, a local company that also bought KSEV (but unrelated to the Nevada-based television station owner Sunbelt Communications Company). The Hobbys sold KPRC-TV to Post-Newsweek Stations the next year. Sunbelt, in turn, sold KPRC radio to its current owner, Clear Channel, in 1995.