Langham Place Hotel

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Cordis, Hong Kong
Langham Place Hotel.jpg
Langham Place Hotel is located in Hong Kong
Langham Place Hotel
Location within Hong Kong
General information
Location 555 Shanghai Street, Mongkok, Hong Kong
Coordinates Lua error in package.lua at line 80: module 'strict' not found.
Opening 2004
Owner Great Eagle Group
Management Langham Hotels International
Technical details
Floor count 42
Design and construction
Developer Great Eagle Group,
Urban Renewal Authority
Other information
Number of rooms 665
Number of suites 101
Number of restaurants 4
Website
Langham Place Hotel official website

Cordis, Hong Kong (Chinese: 香港康得思酒店), formerly the Langham Place Hotel (朗豪酒店), is a five star hotel located at 555 Shanghai Street, Mong Kok, Hong Kong. It is operated by Langham Hotels International.

History

As a three-in-one renewal project: Langham Place, Office Tower and Langham Place Hotel, was a joint venture development by the Great Eagle Group and the Urban Renewal Authority ('URA'). Started in 1988, the project cost HK$10 billion and was completed in 2004.

In 2015 the Langham Place Hotel was rebranded to the Cordis, Hong Kong.

Facilities

The hotel has 665 guest rooms and four restaurants, including the two-Michelin-starred Chinese restaurant, Ming Court, awarded in the 2009 Hong Kong and Macau edition of the Michelin Guide.[1]

The hotel has a collection of more than 1,500 pieces of contemporary Chinese art, which includes pieces by Wang Guangyi, Yue Minjun and Jiang Shuo.[2]

It has also been recognised as one of the "Best Five Star Hotel" by Travel Weekly Asia Magazine in 2007.[3]

In 2010, Ming Court was listed with the 'Best seafood' and their garoupa and rice in lotus leaf dish as the 'Best Rice' on the Hong Kong Best Eats 2010 list complied by CNN Travel.[4]

Viral marketing controversy

In order to promote its hotels, the management hired Prosperity Research to produce a series of virals for an Internet social network campaign entitled 'Big Deal'.[5] The videos were criticised for being poorly executed, and for making humour at the expense of local culture. The hotel management in response terminated its relationship with the company after its 3rd video was published, removed the videos and apologised following negative response on Twitter[6] LHI pulled the campaign due to "the potential to magnify the tone in a direction that was not intended." The group said the campaign was a "valuable lesson in communicating cultural differences in the social marketing environment and understanding the power social media holds."[7]

Gallery

  • Hotel 3/F Lobby

  • Passerelle to the Langham Place Hotel from the mall

  • Statues in the hotel's ground floor entrance. Red Guards- Going Forward! Making Money! by Jiang Shuo (2004)

  • The Place Restaurant

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Travel Weekly Asia Magazine[dead link]
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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