Larry Weber
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| Larry Weber | |
|---|---|
| File:1-17-14W2GP00519 Larry jpeg.jpg | |
| Born | July 7, 1955 Columbus, Ohio, United States |
| Occupation | Chairman and Chief Executive Officer of Racepoint Global |
| Notable works | The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric(2014) The Provocateur (2002), Marketing to the Social Web (2007),Sticks & Stones (2009), Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (2011) |
Larry Weber (born July 7, 1955) is an American entrepreneur and globally known expert in public relations and marketing services. He is Chairman and Chief Executive Officer of Racepoint Global, an advanced marketing services agency at the intersection of influence and action. He has held this position since founding the company in 2002.
In 1987, Weber started his own public relations company, The Weber Group, which within a decade became the world's largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services, a $3 billion unit with 12,000 people, and included the company’s public relations, research and analysis, and entertainment holdings.
Weber co-founded the Massachusetts Innovation & Technology Exchange (MITX), the world’s largest Internet marketing association, and acts as Executive Chairman of the MITX Board of Directors. He also serves on the Board of Directors at Pegasystems and on the Executive Committee of the Council on Competitiveness, a non-governmental organization working to ensure U.S. economic prosperity.
Weber is the author of five books on marketing, technology and leadership.
Career
Weber started his own public relations company, The Weber Group, in 1987 and shortly after launched Thunderhouse, one of the first interactive marketing firms. The Weber Group was unique in its focus on technology and its location in Cambridge, Massachusetts, an area soon to become the interactive capital of the world. Within 10 years, The Weber Group was the world’s largest and most established technology public relations firm.
The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services group, a $3 billion unit including the company's public relations, research and analysis, and entertainment holdings. In the summer of 2001, Weber engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world's largest public relations firm. In early 2004, he decided to return to his entrepreneurial roots and founded Racepoint Global.
Over his 30 year career, Weber has counseled many of the world’s leading brands on marketing and business strategy including AT&T, Coca-Cola, Cook Medical, General Electric, General Motors, IBM, Kaiser Permanente, Microsoft, Samsung and many more. He has also led the marketing of new and disruptive technologies such as HTML and the XO laptop by One Laptop per Child, a nonprofit whose mission is to bring access to a modern education to children in third world countries and acts as advisor to multiple emerging technology companies.
Most recently, Weber has been working closely with leading silicon clients supporting global campaigns for brands including ARM, Atmel, AppliedMicro, Silicon Image, Marvell Semiconductor, Spansion, Global Foundries, Fairchild Semiconductor and more. Racepoint Global continues to transform and accelerate technology innovators across Silicon Valley.
He hosts Internet radio show Market Edge with Larry Weber on WebmasterRadio.fm.
Books
- The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric (2014)
- The Provocateur (2002)
- Marketing to the Social Web (2007; second edition 2009)
- Sticks & Stones (2009)
- Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (2011)
Market Edge with Larry Weber
- Market Edge with Larry Weber
- The Future of Marketing Software with Alan Trefler, Pegasystems
- Corporate Identity, Rebranding and Design Branding with Michael Hendrix,IDEO
- Agencies and Google with Torrence-Boone
- Marketing and Marketing Automation with Sanjay Dholakia, Marketo
- Design Thinking and Marketing with Rodrigo Martinez, IDEO
