Latin alternative

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Latin alternative, or "alterlatino", is a brand of Latin music produced by combining genres like alternative rock, electronica, metal, new wave, pop rock, punk rock, reggae, and ska with traditional Latin American sounds. Because these genres are generally considered to fall under the broad rock en español or Latin rock category, media coverage started to use the term "Latin alternative", especially in the United States.

History

Rock music has been produced in Latin America since the late 1950s. Some rock bands started to use unusual instruments such as maracas and quenas. In the late 1960s, artists like Santana started using a different technique to make rock music; by incorporating influences of Latin jazz. Its sound was incorporated by young Latino-players in the US, as an answer to the rock en Español movement in Latin America, led by bands like Soda Stereo, Caifanes or Los Prisioneros.

In the early 1990s, it was used by Mexican bands such as Maldita Vecindad and Café Tacuba, they were accepted on the Latino circuit in the US, especially by the Mexican community. Subsequently, experimental musician Lynda Thomas earned recognition and commercial success with alternative music in the same decade.

With the passage of time and many musical styles in the US-Latino, Latin alternative has become as diverse as the rock music genre itself. Today, many music journalists and fans regard Latin alternative as a subgenre of rock en Español, and like rock en Español, it may be further divided into more specific genres of music.

Events and media coverage

The most known event of Latin alternative is the LAMC (Latin Alternative Music Conference) that every year gathers a large number of bands from all over the Americas and Spain. It was first held in Los Angeles but two years ago the new host city was changed to New York. The 2009 event featured artists from across the Americas including Argentina's Juana Molina, Puerto Rican hip-hop and reggaeton outfit Calle 13, Colombian group Bomba Estéreo, Brazilian singer-songwriter Curumin and Mexico's Natalia Lafourcade, and was profiled along with the wider Latin alternative scene in an article in The New York Times.[1]

Bands and artists by country

Argentina

Brazil

Colombia

Costa Rica

Chile

Cuba

France

Italy

Mexico

Puerto Rico

Spain

United States

Venezuela

Record labels for Latin alternative music

See also

References

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External links