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Web address www.leapfish.com
Slogan Living The Web
Type of site
Metasearch engine
Available in English
Owner Dotnext Inc.
Launched November 3, 2008
Alexa rank
Current status Not active

LeapFish.com was a search aggregator that retrieved results from other portals and search engines, including Google, Bing and Yahoo!, and also search engines of blogs, videos etc. It was a registered trademark of Dotnext Inc, launched on 3 November 2008.[2]

Mission and product concept

The Dotnext Inc incarnation of Leapfish based in Pleasanton focused on selling advertising via a telemarketing team consisting of 80 salespersons[3] that leveraged what it called a single experience for both searching and sharing traditional and real-time content.[4]


The LeapFish.com domain was originally home to a domain name appraisal service; this was purchased in 2008 and rebranded as a Meta Search Engine.[5]

Leapfish (the company) launched in November 2008[citation needed] and incorporated the top three search engines (Google, Yahoo!, Live Search) as well as other tools like YouTube, Amazon, and Yahoo! Answers.

Leapfish launched its last version in November 2009[citation needed]. The update included features such as traditional and real-time search, a customizable homepage, interactive widgets, and social media integration.[6]

As of February 12, 2012, the leapfish.com domain has been for sale.


  • Real-time search[7][8][9]
  • Meta-search[10] – LeapFish retrieved its search results from other portals and combined them on one page. Results from Google, Yahoo, and Bing were displayed on the page as well as images, video, news, Yahoo! answers, shopping, publications and blogs.[11]
  • Customizable home page – LeapFish offered a customizable homepage to its users, similar to iGoogle.[12][13]
  • Share Bar – Outgoing links from LeapFish search results would display a "share bar" at the bottom of the page that allowed users to link the page to social sharing sites.[14]
  • Profile pages – LeapFish gave users space to display social information such as Tweets, YouTube Videos, Blog Posts and Flickr images.[15]
  • Widgets - Provided non-webpage results (such as multimedia or news articles) in form of widgets.[16]
  • LeapFish offered affiliate applications for website owners.[17][18][19][20]


The main LeapFish advertising programs allowed business owners to display a permanent advertisement on the top of the search results page. The ad space was granted by purchasing a keyword of the advertiser's choice.[21] The space was sold via aggressive telemarketing[22] with the promise that the space could be sold on at a potentially increased price at a later date.

Domain appraisal

Prior to its purchase by Dotnext Inc, LeapFish[23] was home to a domain name appraisal service. In addition to its search tools, the new LeapFish provided domain appraisals complemented with a scoring system.[24] In addition to appraisal values, LeapFish provided domain information such as Traffic Rankings and Unique Visitors from Compete.com.[25][26]


The Dotnext Inc incarnation of leapfish.com had a mixed reception from users of sitepoint forums, from bloggers and other regular web users.[27]

On February 3, 2009, the online blog TechCrunch posted evidence of LeapFish sales representatives intentionally abusing Google's pay-per-click model against potential customers.[28] Ben Behrouzi, the CEO of LeapFish's parent company, DotNext, confirmed the sales representative's actions, but announced that the representative was no longer employed by the company.[29][30]

The company has also been accused of astroturfing[31] and spamming.

As opposed to other search engines, such as Google or Yahoo which appear to favour web-based sales, Leapfish keywords are largely sold via an aggressive telemarketing operation[32][33] which has not been without friction with the online community.[34][35] The telemarketing team consists of 80 sales persons.[36][37] Many would consider this to be a pump-and-dump scheme. The sales team sold advertisement space on the would display on exact search results; for example, car and cars were two different searches and thus would bring up different advertisements.

The Better Business Bureau rated LeapFish "F" (its lowest possible rating) after receiving 20 separate complaints (some of which remain unresolved).[38] The Better Business Bureau recorded eight separate complaints about sales practices.[39]

See also


  1. "Alexa Leapfish traffic results". Alexa. Retrieved 2010-04-05.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. http://www.killerstartups.com/Search/leapfish-com-back-from-the-dead
  3. "Leapfish Launches Another Meta Search Engine No One Will Ever Use". TechCrunch. November 20, 2008. Retrieved October 20, 2011.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. http://www.leapfish.com/about/overview.aspx
  5. http://www.killerstartups.com/Search/leapfish-com-back-from-the-dead
  6. http://www.searchenginejournal.com/leapfish/14779/
  7. http://bub.blicio.us/leapfish-making-comeback-with-real-time-search/
  8. http://usatoday30.usatoday.com/tech/products/2009-11-03-real-time-search_N.htm
  9. http://searchenginewatch.com/article/2065077/Did-Bing-Outsmart-Google-in-Their-Real-Time-Results-Strategy
  10. "Leapfish Launches Another Meta Search Engine No One Will Ever Use". TechCrunch. November 20, 2008. Retrieved October 20, 2011.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  11. http://www.cio.com/article/521064/Real_Time_Search_5_Alternatives_to_Google_Bing
  12. http://blog.leapfish.com/2010/01/27/leapfish%E2%84%A2-launches-customizable-homepages/
  13. http://www.prnewswire.com/news-releases/leapfishtm-launches-free-customizable-homepages-with-twitter-and-facebook-apps-82801917.html
  14. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116840
  15. http://www.searchenginejournal.com/leapfish/14779/
  16. http://www.mercurynews.com/ci_11465546?IADID=Search-www.mercurynews.com-www.mercurynews.com
  17. http://www.crunchbase.com/company/leapfish
  18. http://sageblogger.com/leapfish-affiliate-program-linking-payola/
  19. http://affiliate-marketing-forums.5staraffiliateprograms.com/affiliate-program-announcements/17955-leapfish-pioneering-search-2-0-launches-lucrative-affiliate-program.html
  20. http://www.flickr.com/photos/leapfish/3860678678/
  21. http://www.leapfish.com/advertising/how-it-works.aspx
  22. http://www.techcrunch.com/2009/02/03/the-leapfish-chronicles-admitting-to-click-fraud-is-an-interesting-business-model/
  23. http://www.killerstartups.com/Search/leapfish-com-back-from-the-dead
  24. http://www.marketwatch.com/news/story/leapfishcom-brings-back-popular-free/story.aspx?guid=%7B3B9E8EF1-D0DF-4618-BF69-69019C723421%7D&dist=msr_2
  25. http://www.marketwatch.com/news/story/leapfishcom-brings-back-popular-free/story.aspx?guid=%7B3B9E8EF1-D0DF-4618-BF69-69019C723421%7D&dist=msr_2
  26. http://blog.leapfish.com/2008/12/15/leapfish-free-domain-name-appraisal-tool-its-back/
  27. http://www.sitepoint.com/forums/showthread.php?t=579037
  28. http://www.techcrunch.com/2009/02/03/the-leapfish-chronicles-admitting-to-click-fraud-is-an-interesting-business-model/
  29. http://benbehrouzi.org/2009/02/04/leapfish-gets-second-lashing-from-techcrunc/
  30. http://blog.leapfish.com/2009/02/04/leapfish-and-the-facts/
  31. http://www.techcrunch.com/2008/11/20/leapfish-launches-another-meta-search-engine-no-one-will-ever-use (Note, in particular, the comment from Robin Wauters on November 20, 2008 at 12:57 pm PST)/
  32. http://www.techcrunch.com/2009/02/03/the-leapfish-chronicles-admitting-to-click-fraud-is-an-interesting-business-model/
  33. http://www.salarymap.com/leapfish-review.cfm
  34. http://editweapon.com/leapfish-scam/
  35. http://www.thebransonpro.com/leapfish-sucks/
  36. http://www.benbehrouzi.org/2009/02/04/leapfish-gets-second-lashing-from-techcrunc/
  37. http://www.techcrunch.com/2008/11/20/leapfish-launches-another-meta-search-engine-no-one-will-ever-use/#comment-2541583
  38. http://www.bbb.org/greater-san-francisco/business-reviews/internet-marketing-services/leapfishcom-in-pleasanton-ca-308530#reasonrating
  39. http://www.bbb.org/greater-san-francisco/business-reviews/internet-marketing-services/leapfishcom-in-pleasanton-ca-308530/complaints#breakdown