List of Procter & Gamble brands

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Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.

Brands with net sales of more than US$1 billion annually

According to the 2011 Annual Report and P&G Corporate Newsroom:

  • Ariel laundry detergent
  • Bounty paper towels, sold in the United States and Canada (sold as "Plenty" in the United Kingdom)
  • Charmin bathroom tissue and moist towelettes
  • Crest toothpaste
  • Dawn dishwashing
  • Downy fabric softener and dryer sheets
  • Febreze odor control
  • Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
  • Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
  • Head & Shoulders shampoo
  • Olay personal and beauty products
  • Oral-B inter-dental products, such as Oral-B Glide
  • Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.[1]
  • Pantene haircare products
  • SK-II beauty products
  • Tide laundry detergents and products
  • Vicks cough and cold products
  • Wella hair care products

Other current brand details

Divested brands

Brands owned by Procter & Gamble in the past, but since divested:

Discontinued brands

Brands owned by Procter & Gamble in the past, but since phased out:

  • Agro Laundry Soap
  • Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores in the U.S.
  • Big Top, a brand of peanut butter before Jif made its debut.
  • Blossom, a facial soap
  • Bonus, a brand of laundry detergent that had children's books or towels in every box; last made in 1977.
  • Chipso, flaked and granulated soap, last made in the early-mid-1940s.
  • Citrus Hill, orange juice drink last made in 1992
  • Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
  • Duz, a powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; last made in 1980.
  • Encaprin, coated aspirin[2]
  • Fling, a disposable dishcloth brand.
  • Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
  • Fresco bath soap
  • Gleem toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
  • Hidden Magic, an aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
  • High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced to 1986.
  • Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.
  • Monchel beauty soap
  • OK, economy bar & packaged laundry soap.
  • P&G White Laundry Soap, a white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
  • P&G White Naphtha Soap, a white naphtha bar soap used for washing the laundry and dishes.
  • Pace & SELF "No-Lotion" home permanents[citation needed]
  • Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
  • Pin-It, pin curl home permanent, sold mid-1950s.
  • Purico
  • Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
  • Rejoice, a liquid soap, produced to 1982.
  • Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
  • Salvo, the first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
  • Selox, puffed soap sold in 1920s and 1930s.
  • Shasta, a cream shampoo sold late 1940s-mid-1950s.
  • Solo, a liquid laundry detergent with fabric softener that was later merged into the Bold brand.
  • Star Soap & Star Naphtha Soap Chips
  • Stardust dry chlorine bleach (extensively test-marketed during the 1960s)
  • Sunshine Margarine
  • Teel, a liquid dentifrice sold late 1930s to late 1940s.
  • Thrill dishwashing liquid last made in 1973
  • Torengos, a stackable, triangular-shaped, corn-based snack chip sold 2001-2003
  • Venus Shortening
  • Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Last made in 1989.[citation needed]

By product type


  • Max Factor cosmetics (purchased from Revlon in 1991)
  • Wella cosmetics (acquired a controlling interest in 2003)
  • Covergirl cosmetics acquired from Noxzema Chemical Company in 1989


  • Dawn dishwashing liquid
  • Joy dishwashing liquid

Feminine hygiene

  • Alldays feminine hygiene products
  • Always feminine hygiene products
  • Naturella feminine hygiene products
  • Tampax tampons
  • Whisper feminine hygiene products


  • DariCreme margarine
  • Folgers coffee and related products (sold to The J.M. Smucker Company in 2008)
  • Frymax shortening (sold to ACH in 2001)
  • Iams cat and dog foods
  • Jif peanut butter (sold to The J.M. Smucker Company in 2001)
  • Mayon cooking oil
  • Primex shortening (sold to ACH in 2001)
  • Pringles potato chips (sold to Kellogg's in 2012)
  • Purico shortening
  • Star margarine
  • Sunshine margarine
  • Victor shortening
  • Whirl butter flavored oil (sold to ACH in 2


Healthcare products


Laundry detergents

  • Agro laundry detergent - discontinued[when?]
  • Ariel laundry detergent
  • Bonus laundry detergent - discontinued[when?]
  • Bonux laundry detergent
  • Dash laundry detergents
  • Daz laundry detergent
  • Downy fabric softener
  • Era laundry detergent
  • Gain laundry detergent
  • Ola laundry soap
  • PMC laundry soap
  • Tide laundry detergent
  • DYNAMO laundry detergent

Skin care


  2. 2.0 2.1 Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>