M&M's World
M&M's World is a retail store that specialises in M&M's candy and merchandise. The best known and first location is on the Las Vegas Strip; stores also opened in Orlando, Florida (2005), New York City (2006) and London (2011).[1][2] The Shanghai location opened in August 2014.
Contents
Las Vegas location
The first location opened on the Las Vegas Strip in 1997, in the Showcase Mall next to the MGM Grand.[3][4] The four-story[5] M&M's World includes a gift shop on the first floor. The shop leads to a 3D movie theater. Also on display are M&M's in nearly every color, and a replica of the M&M's race car that is driven in the NASCAR Sprint Cup series. M&M's clothing is sold on the second floor and on the stairs that go up to the second floor are pictures showing how the M&M's characters have evolved over the years painted on the wall.
The Las Vegas location received eight million visitors in 2007.[1]
As of July 2013, M&Ms purchased in the store are $12.99 per pound.
New York City location
The New York City store is within a 24,000-square-foot (2,200 m2), three-level glass box, in Times Square. It includes a 50-foot (15 m)-wide, two-story-high, "wall of chocolate", made up of 72 continuous candy-filled tubes.
M&M's World in Times Square is New York City's largest candy store, and offers merchandise such as themed clothing, dishware, watches, and piggy banks. Before it opened in 2006, nearly 13,000 people lined up for the 198 jobs, which were in demand because of a more generous health benefit package than is usually offered for an entry-level retail job in New York.[6]
Orlando location
Located in The Florida Mall, the 17,500-square-foot[3] Orlando store was named "international store of the year" for 2005 by the Institute of Store Planners and VM+SD magazine (which covers store design and visual merchandising).[7]
London location
On Monday 13 June 2011, M&M's World store in London opened to the public, in Leicester Square. It is the world's largest candy store, at 35,000 sq ft (3,250 sq metres).[8] The retail space was built as part of Westminster City Council's regeneration of the local area. Its aim was to make Leicester Square a "world class destination", based on the similar remodelling of Times Square New York.[9] The store contains a giant wall of chocolate where you can create your own M&M's selection from about 30 choices.
The shop features a wall where you can see how the M&M's have changed over the years and a quiz to determine which flavor you are.
Henderson location
Mars Incorporated has a store close to its Ethel M Chocolate Factory in Henderson, Nevada. It is situated near to the plant's Ethel M Botanical Cactus Garden, which is one of the world's largest collections of its kind, and is based on the naturalistic English landscape garden model.[10]
References
- ↑ 1.0 1.1 Houck, Jeff. "It's like candy", The Tampa Tribune, 2008-03-12, p. 2.
- ↑ Chediak, Mark. "Retail exec offers tasty morsels about M&M's", Orlando Sentinel, 2006-11-21, p. 1.
- ↑ 3.0 3.1 Wilson, Marianne (March 2006). "M&M's World Makes Candy Fun", Chain Store Age, 82 (3): 104–105.
- ↑ Straach, Kathryn. "Coke, M&M's part of 'real thing' in desert oasis", Milwaukee Journal Sentinel, 1998-02-08, p. 7.
- ↑ Allen, Tina. "Chocolate lovers get Showcase store", Las Vegas Review-Journal, 1997-06-04, p. A4.
- ↑ Kadushin, Peter. "Got a job? Sweet! Lucky few savor new gigs at M&M's World Times Square Store", New York Daily News, 2006-12-07, p. 2.
- ↑ Pramik, Mike. "Eye candy: Columbus retail-design firm's latest award-winner a treat for M&M's", The Columbus Dispatch, 2007-02-01, p. E1.
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- ↑ [1][dead link]
External links
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