Marketing communications planning framework
From Infogalactic: the planetary knowledge core
Lua error in package.lua at line 80: module 'strict' not found.
The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill,[1] senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the inadequacies of other frameworks.
File:Marketing-communications-planning-framework.gif
References
- ↑ Fill, C. (2013) Marketing Communications, 6th edn, Harlow: Pearsons.
<templatestyles src="Asbox/styles.css"></templatestyles>
<templatestyles src="Asbox/styles.css"></templatestyles>