Mavi Jeans
| Private | |
| Industry | Textile |
| Founded | 1991 |
| Headquarters | Istanbul, Turkey |
|
Key people
|
Sait Akarlılar, founder; Cüneyt Yavuz, CEO |
| Products | Denim Accessories |
| Revenue |  $747 Million (2014/TL) |
| Website | www.mavi.com |
Mavi is a brand of denim and jeans-wear founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.[1]
Mavi has flagship stores in New York,[2] Vancouver, Istanbul, Berlin, Frankfurt and Düsseldorf.[1]
Celebrities who wear this brand of jeans include Kate Winslet and Chelsea Clinton.[3] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, recording a series of commercials.[4] The campaign was so successful, that the sales increased 50%.[5]
The company's name derives from the fact that 'Mavi' is a Turkish word for blue. Its major factory in Çerkezköy, Tekirdağ Province.
References
- ↑ 1.0 1.1 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
