1976 magazine ad for Maypo.
Maypo is a brand of maple-flavored oatmeal. It was developed by the Maltex Corporation in Burlington, Vermont, in 1953. It was famous for its television commercials with the catchphrase, "I Want My Maypo" by Marky Maypo in 1956 by the Fletcher, Richards, Calkins & Holden Advertising Agency with the animation created by John Hubley.
Maypo's television ads sometimes featured athletes—including Mickey Mantle, Wilt Chamberlain and Johnny Unitas—crying "I want my Maypo!"
In popular culture
MTV's "I want my MTV!" image and branding campaign in 1982 was based on the "I want my Maypo!" catchphrase; both were developed by legendary adman George Lois. This claim is in some debate as George Lois has also been alleged to have exaggerated and misrepresented the extent and nature of his work.