Media-Saturn-Holding GmbH
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| GmbH | |
| Industry | consumer electronics retailing |
| Headquarters | Ingolstadt, Germany |
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Number of locations
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1000 stores in 15 countries |
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Key people
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| Services | Brand name articles in the areas: consumer electronics, electrical household appliances, entertainment, new media, photo/video, office and telecommunications; digital content |
| Revenue | €21.0 billion (2013)[1] |
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Number of employees
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65,000 (2014)[2] |
| Parent | Metro AG |
| Subsidiaries |
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| Website | media-saturn.com |
The Media-Saturn-Holding GmbH (MSH) is a german holding and the Number One consumer electronics retailer in Europe with its Headquarter in Ingolstadt, Germany. The Group operates almost 1000 stores and offers online shopping in 15 countries in Europe. In the business year 2013/14, Media-Saturn generated revenues of 21 billion euros. The Group currently provides employment for approximately 65,000 people from 129 nations. MSH unifies the three independent brands Media Markt, Saturn (store) and redcoon under one roof. Media Markt and Saturn are standing for competitive prices, the largest selection of products, attractive brands and Media-Saturn’s exclusive brands, innovative technology, comprehensive service as well as unconventional marketing.
Contents
Management
Media-Saturn-Holding has six chief executives. Pieter August Haas, Wolfgang Kirsch, Joachim Roesges, Oliver Seidl, Ralph Spangenberg and Sergio Klaus-Peter Voigt head up the corporate Group.
Three-Retail-Brand Strategy
Following the consistent three-retail-brand strategy of Media-Saturn the Media Markt stores, the Saturn stores and the Internet pure player redcoon operate independently on the market, competing directly with one another. By this means customers can be sure of finding a range of products and services best suited to their needs. Every Media Markt and Saturn store is an independent company in which the manager of the store holds a share of up to ten percent. The managers of the individual stores decide on their local advertising needs, the product portfolio and personnel planning. This allows them to respond flexibly to the needs of their own particular customers.
Media Markt and Saturn’s bricks-and-mortar stores are closely linked to the companies‘ online businesses. The online shops, which are available in Italy, the Netherlands, Austria and Germany, among others, offer a comprehensive selection of brand-name products at permanently low and reliable prices.
Multi-Channel-Concept
Due to a significant change in buying behaviour Media-Saturn decided to reinvent consumer electronics retailing and wants to set new standards for multichannel.[3] The bricks-and mortar stores of Media Markt and Saturn don’t meet the requirements of the customers any longer since they want to be able to obtain information online and via mobile devise, and they use these new sales channels to buy goods. Therefore the group interlinks fixed-location retailing with the opportunities offered by the Internet. Media-Saturn offers its customers numerous channels for shopping that can be combined as desired - not only when it comes to obtaining information but also when it comes to buying goods and having them delivered. If, for example, someone sees a television that they like today in the newspaper or the internet, they can buy it immediately at a store. Or order it using an app. And pick it up at the nearest store. Or have it delivered to their home… With this new flexibility Media-Saturn wants to create a new level of buying experience to meet customers’ requirements.
Company’s History
1961
Friedrich Wilhelm and Anni Waffenschmidt opens the first Saturn store on Cologne’s Hansaring. The store, featuring a sales area of 120 sqm, initially caters exclusively to diplomats.
1969
Saturn opens the largest hi-fi stereo system studio in the world. In the same year, the Saturn store opens its doors to the general public.
1972
Saturn’s record department opens and covers 80 sqm of sales floor. It features what was then a sensation: a self service format that Friedrich Wilhelm Waffenschmidt imported from the USA.
1975
Saturn offers the largest selection of records in the world. Up to 60,000 vinyl disks exchange hands on a daily basis.
1979
Walter Gunz, Helga and Erich Kellerhals and Leopold Stiefel open the very first Media Markt store in Munich, Germany.
1981
In May, Saturn opens Germany’s largest video specialist store, featuring 25 video cameras and over 100 video recorders ready for demonstration.
1985
The first stores outside of Cologne are opened in Frankfurt and Hanover under the name “Saturn Electro”.
1987
By the end of the year, there are ten Media Markt stores in Germany with a total net revenue equivalent to 91 million euros.
1988
Kaufhof acquires a majority share of the Media Markt holding company.
1989
The company launches its operations abroad – the first Media Markt store is opened in France.
1990
Media Markt holding, the future Media-Saturn-Holding GmbH, acquires Saturn-Hansa Handels GmbH and lays the foundation for the two-retail-brand strategy. Media Markt expands to Austria.
1991
Media World is founded in Italy.
1994
The opening of the first Saturn store in Austria marks the start of international expansion of the Saturn brand. Media Markt launches operations in Switzerland.
1995
Media Markt creates one of the best-known advertising slogans in history: “Ich bin doch nicht blöd.” (“I’m no fool.”).
1996
A number of German retailing companies join together to form METRO AG. The Düsseldorf-based group holds a majority stake in Media-Saturn-Holding GmbH.
1997
Media Markt opens its first store in Hungary
1998
Media Markt opens its 100th store in Germany. The retail brand also expands into Poland.
1999
Expansion in Europe moves forward with Media Markt expanding into Spain and the Netherlands and Saturn debuting in France. The Group takes over the Italian Media World stores.
2000
The first Media Markt store is opened in Amsterdam, making it the Group’s 300th consumer electronics store. Together the two retail brands are present in nine countries by the end of the year.
2001
The Saturn store in Hamburg’s Mönckebergstraße is extended to cover a sales area of 18,000 sqm, making it the world largest consumer electronics store. The first Saturn store is opened in Italy.
2002
Saturn captures the prevailing zeitgeist with its “Geiz ist geil!” (“stinginess is cool”) advertising campaign. This year also marks entry into a new market with Media Markt opening its first store in Belgium.
2003
On Germany’s Reunification Day holiday, Saturn and its partners make Udo Lindenberg’s hit “Sonderzug nach Pankow” reality.
2004
Saturn opens its 100th store in Germany and launches operations in Poland and Hungary. Media Markt enters the market in Portugal. The Corporate Group opens its 500th consumer electronics store.
2005
Media Markt opens its 200th store in Germany and its first store in Greece. Saturn expands into Spain.
2006
In Stockholm, Media Markt opens the first store in Sweden. The retail brand also celebrates a double opening in the Russian capital, Moscow. Saturn expands into the Netherlands.
2007
Media Markt expands into Turkey and Saturn into Belgium.
2008
The first Saturn stores are opened in Greece and Luxembourg. Together the two retail brands Media Markt and Saturn are operating stores in more than 700 different locations.
2009
Media Markt celebrates its 30th anniversary. With a sales floor of 10,000 sqm, the world largest Media Markt store opens in Munich. Saturn opens its first stores in Switzerland and Turkey.
2010
Saturn debuts in Russia and Media Markt expands into China. Media Markt launches its first online shops in the Netherlands and Austria.
2011
Media-Saturn acquires majority shareholding in the Internet retailer redcoon and launches music streaming service JUKE. Saturn celebrates 50 years and opens its own online shop in Germany.
2012
Media Markt launches its online shop in Germany. The Media-Saturn Group takes over the Russian online retailer 003.ru and acquires a shareholding in re-commerce provider FLIP4NEW.
2013
redcoon celebrates its 10th anniversary, and Media-Saturn increases its share of the company to 100 percent.
2014
Europe’s most advanced Media Markt and Saturn stores open almost simultaneously in Ingolstadt, seat of the corporate HQ.
