MediaCorp Central

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MediaCorp Central
File:Mediacorp central logo.png
MediaCorp Central
Launched 31 January 1984 as SBC-12
1 October 1994 as STV-12
1 September 1995 as Premiere 12
30 January 2000 as Central
Closed 20 October 2008 as Central
Network MediaCorp TV12
Owned by MediaCorp
Picture format PAL 576i(SDTV) 4:3
Slogan Kids Central & Arts Central:
Do What U Want
(unknown)Going further to bring you closer
(30 January 2000 – 20 October 2008)
Vasantham Central:
Naalthorum Navarasam
(30 January 2000 – 20 October 2008)
Country Singapore
Language Singapore English
Tamil
Broadcast area Nationwide
Headquarters Bestway Building, 12 Prince Edward Road, 079212 Singapore
Formerly called Singapore Broadcasting Corporation Twelfth Frequency/Channel 12 (SBC-12)
(31 January 1984 – 31 December 1993)
Television Corporation of Singapore Twelfth Frequency/Channel 12 (TCS-12)
(1 January 1994 – 30 January 1994)
Singapore Television Twelve Twelfth Frequency/Channel 12 (STV-12)
(31 January 1994 – 26 September 1995)
Singapore Television Twelve Premiere 12 (STV12-Premiere 12)
(27 September 1995 – 29 January 2000)
Replaced Singapore Broadcasting Corporation Twelfth Frequency/Channel 12 (SBC-12)
(31 January 1984 – 31 December 1993)
Television Corporation of Singapore Twelfth Frequency/Channel 12 (TCS-12)
(1 January 1994 – 30 January 1994)
Singapore Television Twelve Twelfth Frequency/Channel 12 (STV-12)
(31 January 1994 – 26 September 1995)
Singapore Television Twelve Premiere 12 (STV12-Premiere 12)
(27 September 1995 – 29 January 2000)
Replaced by Vasantham
okto
Sister channel(s) Suria
Timeshift service Kids Central – 8:00 am to 9:00 pm (daily), 8:00 am to 2:00 pm (Saturday), 8:00 am to 12:00 midday (Sunday)
Vasantham Central – 2:00 pm to 9:00 pm (Saturday), 12:00 midday to 9:00 pm (Sunday)
Arts Central – 9:00 pm to 12:00 midnight (daily)
Availability
(at time to closure)
Terrestrial
MediaCorp TV12 – Analogue (PAL-B) Channel 24
Satellite
MediaCorp TV12 – Digital (DVB-T) Channel 24
Cable
StarHub TV Channel 5
IPTV
mio TV Channel 5

MediaCorp Central was an English and Tamil language Television channel in Singapore. It had a combination of 3 distinct programming belts, Kids Central for Children, Vasantham Central(Tamil: வசந்தம் சென்ட்ரல்; for the Indian community in Singapore and Arts Central for broadcast of Arts television programs.

Previously, Indian programming was broadcast together with Malay programming on Prime 12 while Premiere 12 consists of Arts, Documentary and Children's programming.

The channel became defunct on 18 October 2008 when Vasantham Central was relaunched as a standalone channel MediaCorp Vasantham; Arts Central and Kids Central was merged and relaunched as MediaCorp okto which currently has children's, arts and sports programming.

History

  • 1 September 1995 – Channel 8 began 24-hour transmission and Tamil programmes, previously aired on Channel 8, was separated from Channel 8 to form Premiere 12, which later included Kids and Arts programmes and was renamed to become Central, on 30 January 2000.

Central had 3 program belts:

  1. Kids Central – a children's television channel with enriching educational & animation programming.
  2. Vasantham Central – a Tamil language channel.
  3. Arts Central – a channel that showcases art, cultural and largely foreign award-winning productions and incorporated a significant amount of niche programming, making the channel rather distinctive compared to the others.
  • 20 October 2008 – Central was restructured. The program belt of Vasantham Central was extended to form the new Vasantham, a full-fledged Indian Channel to provide better television programmes to the Indian community of Singapore, as announced on 1 January 2008 when the Parliament of Singapore decided to expand the Tamil language Vasantham Central into a standalone Tamil language channel. This leaves behind Kids Central and Arts Central, the other two program belts of Central remained and Central was renamed OKTO since then. Vasantham took over the frequency of the Central and OKTO took over the frequency of Channel I, a channel which went defunct since 1 January 2005.

Opening and Closing times

Startup

Central starts up at 9:00 am (weekday), 8:00 am (weekend). The national anthem was played and stations ident. The first programme of the day would be broadcast there after.

Closedown

Central closes down at 12:00 midnight. The last programme will be broadcast and the stations ident and national anthem are played.

Transmission hours

Transmission hours are from 9:00 am (weekday}, 8:00 am (weekend) to 12:00 midnight in daily a day and public holidays from 9:00 am (weekday}, 8:00 am (weekend) to 12:00 midnight under same time daily it plays the national anthem.

TV Tuner Frequency

495.000 MHz

Kids Central

File:Mediacorp kids central logo.png
1st Logo of Kids Central

Kids Central was Singapore's most-watched children's channel. Its programmes aim to bring fun television entertainment to children aged 4 to 12 years, as well as appeal to people's inner children. Kids Central airs both local and international kids programmes. Some of the international programmes were bought over from other channels, such as Disney Channel Asia.

By providing kids programming for 9.5 hours every weekday, 6 hours every Saturday and 5 hours every Sunday, Kids Central received the highest commitment among all free-to-air children's channels in Singapore. It featured shows such as Mickey Mouse Clubhouse and Barney & Friends.

Transmission hours

Weekdays
9:00 am – 6:30 pm

Weekends
8:00 am – 4:00 pm (Saturday)
8:00 am – 1:00pm (Sunday)

Children's shows

Original Productions

Vasantham Central

File:Mediacorp vasantham central logo.png
Logo of Vasantham Central

Vasantham Central (The Season "Spring") Central catered to the Tamil community in Singapore, providing them with Indian dramas, variety, news, information and entertainment programmes. The station offers many hours of programming on weekdays and on weekends, with approximately 25% local programming.

With the strategic goal of nurturing Vasantham Central into a global brand name, the programmes had attained regional and international acclaim in recent years. Ie. The Children's Day Telemovie Special, Matchstick was awarded the Certificate of Distinction at the New York Festivals this year.The channel was determined to build a perennial link with the Indian community by conducting acting workshops, training and ground events like Mother's Day celebrations in Tekka Mall.

Showcasing the best in local and international talents, Vasantham Central's programming permeated a wide spectrum of genres and appealed to the mass Indian market.

Transmission Hours

Weekdays
6:30 pm – 9:00 pm

Weekends
4:00 pm – 1:00 am (Saturday)
1:00 pm – 9:00 pm (Sunday)

Programmes

News

  • Vasantham Tamil News – The first run of evening primetime news in Tamil is at 8:30 pm all daily independent runtime a 30-minutes of bulletin coverage news actual report.

Movies

There are 7 movie slots per week.

  • Tamil Silver Screen – Latest blockbuster Hits from the Kollywood Film Industry.
  • Bollywood Masti – Blockbuster Hits from the Glitz and Glamour of the Bollywood Film Industry.
  • Vasantham Box Office – Evergreen movies of yesteryears from Kollywood.
  • Indian Panorama – Featuring regional movies from India. Includes Telugu, Malayalam, Kannada and Punjabi movies.
  • Cinema Express – Encore movie slot featuring the best of Kollywood movies.
  • Vasantham Gold – Movies from 70's to 80's of Kollywood Film Industry.

Arts Central

File:Mediacorp arts central logo.png
Logo of Arts Central

Arts Central positioned itself as an alternative channel for the masses. Reflecting the vibrant and diverse world of arts and culture, Arts Central aimed to stimulate the cultural adrenaline in the masses through magazine programmes, in-depth documentaries, performances, art-house movies, adult animation and short films. Arts Central offered a total of 20 hours of programming per week. In 2007, it revamped its image and introduced a new slogan, Life Begins @ 9.

Having forged a strong alliance with the arts community, Arts Central had established itself as the proud supporter of the arts. Arts Central's bold and stimulating programmes not only raised awareness of the arts in Singapore, it also helped promote the local arts scene. This was apparent in our locally produced programme Art Nation.

The locally produced programmes had received international recognition for their quality. In 2001, both 'Hanging by the Thread' and 'AlterAsian' received a Finalist status at the New York Festival, and in 2007, the I-Collector series won the Runners-up position in the Asian TV Awards and also showing you the live television broadcasting delayed relay simulcast coverage multi national and international sports event such as : Summer Olympic Games, Winter Olympic Games, Summer Paralympic Games, Winter Paralympic Games, Commonwealth Games, Asian Games, Southeast Asian Games, Asian Youth Games, Youth Olympic Games'.

Transmission hours

Sunday to Friday
9:00 pm – 12:00 midnight

Restructuring

Central was restructured. Vasantham Central became Vasantham and Kids Central and Arts Central, the other two program belts of Central remained and Central was renamed OKTO. Vasantham took over the frequency of the Central and Okto took over the frequency of Channel I, a channel which went defunct since 1 January 2005.

See also

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