Mercy for Animals
|Headquarters||Los Angeles, CA, New York City, Chicago|
Mercy For Animals (MFA) is a national non-profit organization dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies, founded in October 1999. Nathan Runkle is the group's executive director and founder. Focusing primarily on advocacy on behalf of farmed animals, MFA runs a number of campaigns that aim to educate the public on animal protection issues and to encourage them to adopt a vegan diet. It has engaged in several undercover investigations, primarily of egg farms, and has produced television commercials showing the treatment of animals in slaughterhouses and factory farms. They have offices in Los Angeles, Chicago, New York City, Ohio, and Texas. MFA's national headquarters is located in Los Angeles.
- 1 Advocacy work
- 2 Undercover investigations
- 3 Animal Charity Evaluators review
- 4 Response
- 5 References
- 6 Further info
- 7 External links
Nathan Runkle founded Mercy For Animals in October 1999 after an incident in his home town in which he said that a live baby piglet was slammed by its head onto a concrete floor by a high school student during class. The incident caused an uproar in the small town, and Runkle took the initiative to start an organization that would fight against animal abuse.
Between 2000 and 2003, Mercy For Animals conducted several undercover investigations in egg-producing factory farms and rodeos. In addition to distributing 40,000 pieces of literature and participating in 130 educational outreach events in 2004, Mercy For Animals authored their Vegetarian Starter Kit, a 32-page booklet containing information about factory farms, vegan recipes, and food tips. Their new website ChooseVeg.com was also launched, along with TV commercials on MTV claiming factory farm cruelty.
In 2005, the organization reported animal cruelty through an undercover investigation at Ohio's largest egg farm, Ohio Fresh Eggs. The Vegetarian-Friendly Ohio campaign was expanded with the release of the 3rd-edition of the Vegetarian Guide to Ohio and updated website VegOhio.com. A new office was opened in Chicago, Illinois, which subsequently became the organization's primary branch. In 2006 it was named Non-Profit of the Year by VegNews magazine, expanded its outreach campaigns, and began airing its latest pro-vegetarian commercial on MTV.
Mercy For Animals distributed 200,000 pieces of vegetarian literature in 2007, and conducted over 220 public outreach events. An undercover investigation at one of the country's largest chicken and turkey slaughterhouses resulted in the Denny's restaurant chain ending its supplier relationship with the slaughterhouse. MFA debuted its Compassionate Living (CL) magazine, and placed over 80 anti-fur advertisements on the Washington, D.C. metrorail.
In 2008, Mercy For Animals generated over 230 newspaper articles, radio interviews, and TV news stories about factory farming and veganism. Pro-vegetarian ad campaigns were launched in Chicago and Boston, new websites ChooseVegBlog.com, VegNC.com, and VegNJ.com were created, and animal abuses were exposed at two of the largest egg farms in California, resulting in the eventual passing of Prop 2. Mercy for Animals distributed 400,000 pieces of literature during 2009, and held over 400 public outreach events. 15 pro-vegetarian billboards were launched in Denver, resulting in more than 12 million views. Ad campaigns were dispatched on public transit in Toronto, New York City, and Boston. Undercover videos alleged animal cruelty at New England's largest egg factory farm, the world's largest egg-laying breed hatchery, and one of the nation's largest pig breeding facilities. A new office was opened in New York City, and MFA's documentary, Fowl Play, was released.
In 2001, Mercy For Animals videotaped conditions at Buckeye Egg Farm and Daylay Egg Farm, calling the footage Silent Suffering. The group has since used the footage in their film, Fowl Play, which was selected as "best short documentary" at the Fallbrook Film Festival in 2009, and was an official selection at the Las Vegas International and Chicago United Film Festivals.
In August and September 2001, the group engaged in an open rescue of 34 hens from Buckeye and DayLay, and during 2001–2003, along with two other animal rights groups, they infiltrated seven large-scale egg farms in Ohio, Maryland, and Minnesota.
In 2002 and 2003, they conducted a seven-month infiltration into rodeo in Ohio; according to MFA's website, their activists filmed animals being punched, kicked, shocked with electric prods, and beaten with iron rods.
House of Raeford
In 2007, an activist went undercover into House of Raeford Farms, Inc. in Raeford, North Carolina, working on the so-called "live-hang" area, where live chickens and turkeys are shackled and hanged before being slaughtered. The group's website says the activist filmed workers punching, kicking, sexually assaulting, and throwing birds, as well as pulling their heads off while they were still alive.
On August 31, 2009, Mercy For Animals released an undercover video showing footage they had shot in a hatchery owned by Hy-Line North America, a company based in West Des Moines. The video shows workers throwing male chickens alive into a grinding machine. Hy-Line said that what the company called "instantaneous euthanasia" is a standard practice, supported by the veterinary and scientific community.
Mercy For Animals sent letters to 50 largest grocery store chains in the U.S., including Walmart, Whole Foods, Safeway, Harris Teeter, and Trader Joe's, asking them to post a label on egg cartons, saying, "Warning: Male chicks are ground-up alive by the egg industry." A spokesman for United Egg Producers, a trade group for U.S. egg farmers, called the proposal "almost a joke." Mercy For Animals estimates that 200 million male chicks are killed every year, a figure confirmed by United Egg Producers.
Conklin Dairy Farm
In May 2010, Mercy For Animals released videos of workers at Conklin Dairy Farm, in Ohio, abusing cows and calves. The videos resulted in the arrest of one worker.
On April 20, 2011, they released an undercover video taken at the E6 Cattle Co. ranch in Castro County, Texas, which depicted four farmworkers "repeatedly bludgeoning sick and injured calves with pickaxes and hammers." The video showed the same four employees dragging the calves, throwing them, kicking them, and standing on the animals' necks. It also depicted calves beaten but still conscious, left to die in a pile; calves dehorned without anesthesia; sick and injured calves being actively denied medical care; and calves with severed hooves. Mercy for Animals said they randomly selected the E6 Cattle ranch, and spent two weeks filming there.
The ranch, established in 2006 to provide bottle-fed calves to dairies and for consumption, is owned by rancher Kirt Espenson. "Every part of that video is undefendable," Espenson told a local television station. He said his ranch had a policy of euthanizing sick or injured calves with a contact shot from a rifle. Espenson also said animals had been denied medical care, but only out of a concern that drugs might enter the human food consumption chain. He also claimed his animal pens met or exceeded industry standards for size, cleanliness, and other factors. Matt Rice, Mercy For Animals' director of operations, alleged that the undercover MFA worker reported incidents of animal abuse to Espenson several times and nothing was done. Rice also said Espenson can be seen in the video admitting that certain animals should be denied medical care, and that they should be euthanized with hammers.
Eight dairy and cattle organizations in Texas condemned the actions depicted in the video, as did the American Veterinary Medical Association (AVMA). The AVMA, while reserving judgment about whether the video was representative of what occurred at the ranch, said the actions in the MFA video were "barbaric, inhumane and unacceptable." The Castro County Sheriff's Office launched a criminal investigation into the incident, and Espenson said he was cooperating with them.
Sparboe Farms of Iowa, Minnesota, and Colorado
Between May and August 2011, an MFA investigator worked undercover at Sparboe Farms, the fifth largest egg producing factory in the United States, and a supplier to McDonald's. MFA reported that workers at Sparboe Farms were burning the beaks off chicks without painkillers, throwing live birds in plastic bags to suffocate, and leaving dead hens to rot next to hens still laying eggs for human consumption.
This investigation received media attention that caused McDonald's, Target, Sam's Club, and Supervalu to all stop buying their eggs from Sparboe Farms. Mercy for Animals also filed a legal complaint with the Federal Trade Commission against Sparboe for consumer fraud.
Iowa Select Pig Factory
Between April and June 2011, MFA investigated Select Farms in Kamrar, Iowa, one of the biggest pork suppliers in the US, and reported that mother pigs were confined in gestation crates, sick and injured pigs were left to die, and piglets were castrated without painkillers. After the investigation received media attention, Costco, Kroger, and Safeway dropped Iowa Select as a meat supplier.
Butterball turkey farm
An MFA activist who worked undercover at a North Carolina factory turkey farm affiliated with the Butterball turkey company recorded footage of an employee engaging in what the group called "acts of violence and severe neglect". The farm was raided by Hoke County detectives in December, 2011, although the Director of Animal Health Programs at the North Carolina Department of Agriculture tipped off an employee ahead of time. She was suspended from her job and sentenced to 45 days in jail as a result. One employee was charged and found guilty of felonious animal cruelty and Butterball fired several other employees for their part as well.
Wiese Brothers Farm
In December 2013, MFA released undercover footage showing workers at Wiese Brothers Farm beating, kicking, whipping, and stabbing cows, and dragging the animals with ropes. The video prompted Nestlé-owned DiGiorno and its cheese supplier, Foremost Farms, to drop its use of dairy products from the Wisconsin farm. Two employees were fired by owner Mark Wiese, who said the farm has taken steps to ensure proper treatment of the animals in light of the video. Local law enforcement are conducting an investigation of Wiese Brothers Farm. Four workers have subsequently been charged with animal cruelty.
Animal Charity Evaluators review
Animal charity evaluator Animal Charity Evaluators named Mercy for Animals as one of its top-rated charities in May 2014 and December 2014. Animal Charity Evaluators cites Mercy For Animals' willingness to modify its approach based on evidence to achieve maximum effectiveness and their wide range of successful programs as the main reasons for the recommendation. Mercy For Animals' undercover investigations and related corporate and legal campaigns were found to be particularly promising approaches, according to the December 2014 recommendation.
Spending and Impact
The same December 2014 review gave a breakdown of how Mercy for Animals spends the funds received through donations. From a $1000 donation, approximately $390 is allocated to undercover investigations, $300 to online research, $150 on grassroots educational outreach, $70 on social media outreach, $60 on corporate outreach, and $30 on legal advocacy not directly related to undercover investigations. The report estimates that these combined activities would reach spare 8800 animals from life in the industrial agriculture industry.
The Ohio Department of Agriculture accused Mercy For Animals of posing a "biosecurity hazard" with its "covert investigations". The director of the department urged farmers to file charges against Mercy for Animals for trespassing, burglary, and other illegal means, but charges were not pursued by state prosecutors. A spokesperson for the United Egg Producers said that the egg industry would provide male chicks if there were a demand. The trade group also said that birds were endangered by camera lights used by the investigators.
In 2011, state legislators in Iowa introduced several bills that, if enacted, would place the nation's toughest restrictions on undercover recordings at animal food production facilities. The bills would also bar an individual from taking a job at an animal food production facility for the sole purpose of exposing animal cruelty or taking undercover videos. The Florida legislature is considering similar legislation, and would make such a crime a first-degree felony.
In January 2014, roughly six weeks after an MFA investigation uncovered animal cruelty at an Oklahoma farm, Tyson Foods announced new animal welfare guidelines for its pork suppliers. These guidelines include phasing out gestation crates by 2022 and ending the use of "manual blunt force" to kill piglets. In November 2013, Tyson Foods terminated its contract with West Coast Farms after NBC aired footage of the abuse.
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- Fowl Play Movie, official website.
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- "Cattle Futures Drop After Cruelty Video", Reuters, April 21, 2011.]
- Lewis, Kevin. "Mercy For Animals Representative Hopes Company Owner Is Charged", Plainview Herald, April 21, 2011.
- Little, Ann Wyatt and Pelt, Tiffany. "Cattle Company Owner Responds to Animal Abuse Allegations." KCBD.com. April 21, 2011.
- "Abuse of Calves is 'Unacceptable,' AVMA Says." Veterinary Practice News. April 20, 2011.
- Mercy for Animals website
- ABC News
- Mercy for Animals website
- Mercy For Animals website
- Seattle Times
- Galli, Cindy (August 29, 2012). "Butterball Farm Worker Guilty of Animal Cruelty". ABC News. Retrieved 29 August 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- M.L. Johnson (10 December 2013). DiGiorno, supplier drop dairy farm over abuse. USA Today. Retrieved 13 December 2013.
- Rudarakanchana, Nat (14 February 2014). Cow Abusers Face Criminal Charges, In Controversy Linked To Nestle And DiGiorno Pizza. International Business Times. Retrieved 20 February 2014.
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- Bill would ban undercover farm video, StarTribune, April 13, 2011
- Jacobs, Jennifer. "Bills Ban Undercover Recordings at Animal Facilities." Des Moines Register. March 15, 2011.
- "Iowa Tries to Limit Secret Videos" Columbia Daily Tribune. March 17, 2011.
- Sanders, Katie. "Norman Targets Animal Activists." St. Petersburg Times. March 22, 2011.
- Juozapavicius, Justin (10 January 2014). U.S. Pork Producers Call For More Humane Treatment Of Animals After Decades Of Protests. The Huffington Post. Retrieved 11 January 2014.
- Schecter, Anna (10 January 2014). Tyson Foods changes pig care policies after NBC shows undercover video. NBC News. Retrieved 11 January 2014.
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- Laughman, Casey (May 31, 2003). "Beleaguered Megafarm Says Its Chicken Feed Follows Rules". Associated Press. Retrieved 2009-09-03.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> History of organization.
- Wolfe, Thomas J. (May 23, 2007). "Allegations lead Denny's to suspend use of supplier". Retrieved 2009-09-03.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- Blume, Howard (October 14, 2008). "Footage of mistreated hens released in support of Proposition 2". Los Angeles Times. Retrieved 2009-09-03.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- "DiGiorno Dairy Supplier Drops Farm Accused Of Animal Abuse (VIDEO)". The Huffington Post. December 10, 2013. Retrieved 2013-12-11.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- Fowl Play, a 2009 documentary about the egg industry produced by Mercy for Animals
- Farm to Fridge - The Truth Behind Meat Production. MeatVideo.com
- Walmart Cruelty: The hidden cost of Walmart's pork.
- DisGusting DiGiorno
- The Most Powerful Video You'll See All Year. MFA video, Dec 31, 2013
- To Kill a Chicken. Nicholas Kristof, The New York Times, March 14, 2015.