Mike Fyshe
Michael A. Fyshe is a Canadian management consultant, advertising executive and former President and CEO for BBDO Canada.[1][2]
Fyshe was born in Montreal, Quebec in 1947, and attended Trinity College School[3] in Port Hope, Ontario. He gained his first experience in advertising when he worked as a Production Manager at Montreal luxury department store, Ogilvy’s. After senior positions at Toronto advertising agencies, MacLaren McCann, Vickers & Benson and Young & Rubicam, he joined BBDO Canada in 1990 as Executive Vice President leading the Chrysler account.[4] In 1996 he became President and COO of the agency's successful retail division, BBDO Retail, which served clients such as Dairy Queen, Talbots, TSN and Molson.[5] When he stepped down in 2001, Fyshe had been serving as President and CEO of BBDO Canada since 1997.[4][6][7]
Fyshe is well-known for his work with two of his major clients, automotive giants Ford of Canada and Chrysler Canada. At Vickers & Benson, Fyshe was responsible for forming a team recognized by Ford of Canada as the strongest that they had worked with in the 30 years that Vickers & Benson had managed the Lincoln and Mercury brand business. During his tenure at BBDO Retail, his team developed a number of popular Chrysler commercials that included “Snowball”, part of a campaign that was picked up around the world and won several awards including the 1997 'Canadian Advertising Success Stories' (Cassies) Grand Prix.[8] The work helped Chrysler solidify their position as the leading manufacturer of Minivans in Canada with unprecedented sales volume.[9] While President and CEO at BBDO Canada, he built and led a team that went on to win numerous new business pitches and creative awards, and saw the agency recognized as the creative power house in Canada at the time.[10]
In 2000 Fyshe and Neale Halliday, then the BBDO Canada's EVP, Head of Account Planning, initiated the first BBDO Brand Camp, an observational research concept developed to measure consumer behavior.[11]
After stepping down at BBDO Canada in 2001,[12] he formed Reynolds & Fyshe, a niche marketing management consulting practice with Dan Reynolds, focused on improving the value of agency services delivery and agency search & selection.[13][14][15] In addition, under his own private consulting firm, Fyshe leads a specialized client-agency relationship evaluation and performance measurement advisory serving some of Canada's leading brands.[16]
Fyshe lives in Toronto with his wife, Susan Fyshe MHSc RD, a nutritionist and registered dietitian.
References
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