Mitsubishi Motors Philippines

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Mitsubishi Motors Philippines Corporation
Subsidiary
Industry Automotive
Founded 1987 (as Philippine Automotive Manufacturing Corporation)
Headquarters Head office:
21st Floor, EcoTower Building, 32nd corner 9th Street, Bonifacio Global City, Taguig City, Philippines[1]
Main factory:
No. 1 Auto Park Ave., Greenfield Automotive Park Special Economic Zone, Santa Rosa, Laguna, Philippines
Key people
Takeshi Hara, President & CEO
Products Automobiles, SUVs, Pickup Trucks, Trucks, Minibuses
Number of employees
c. 1,700 (June 2022)
Parent Mitsubishi Motors (100%)
Subsidiaries Asian Transmission Corp. (ATC, sold to Mitsubishi Motors in 100% from MMPC)
Mitsubishi Motors Properties, Inc.
Website www.mitsubishi-motors.com.ph

Mitsubishi Motors Philippines Corporation (MMPC) (formerly Philippine Automotive Manufacturing Corporation) is the Philippine operation of Mitsubishi Motors Corporation (MMC), where it is the second-biggest seller of automobiles.[2] MMPC is one of MMC's four manufacturing facilities outside Japan, and currently produces the Mitsubishi Mirage, Mirage G4, and the L300.[3] From 1987 to 2018, MMPC was the distributor of Mitsubishi Fuso commercial vehicles in the Philippines until Sojitz Fuso Philippines Corporation was established in September 2018. The company's slogan is "Drive your Ambition", which has been part of Mitsubishi Motors' global rebranding since 2018.

The company was incorporated in 1987 as Philippine Automotive Manufacturing Corporation (PAMCOR) and was renamed Mitsubishi Motors Philippines Corporation (MMPC) in 1996.

History

File:Mitsubishi Plant (Ortigas Ext., Cainta, Rizal)(2013-02-17).jpg
Former Mitsubishi Motors plant in Cainta, Rizal from 1963 to 2014, also markets the L300, Lancer EX, Mirage and Montero Sport. It was transferred its production site to its current location in Santa Rosa, Laguna since 2015.

The company's predecessor, Canlubang Automotive Resources Corporation (CARCO), was originally established as Chrysler Philippines Corporation in 1963 as the assembler and distributor of Chrysler, Dodge and Plymouth cars in the Philippines. In May 1972, C. J. Yulo & Sons acquired 65% interest in Chrysler Philippines Corporation, with the balance 35% being acquired by Mitsubishi Motors Corporation (MMC) and Nissho Iwai Corporation (now Sojitz Corporation). In 1974, the company introduced Mitsubishi cars in the Philippines. In 1978, the company was renamed Canlubang Automotive Resources Corporation (CARCO). In 1985, MMC and Nissho Iwai Corporation (now known as Sojitz Corporation) acquired full ownership of CARCO from the Yulo group.

In January 1987, Philippine Automotive Manufacturing Corporation (PAMCOR) was incorporated by MMC and Nissho Iwai to formally take over the operations and business activities of CARCO.[4] In April 1996, MMC became the majority shareholder (51%) of PAMCOR after it acquired 1% of Nissho Iwai's share in the company. In August 1996, PAMCOR was renamed Mitsubishi Motors Philippines Corporation (MMPC).

On June 1, 2018, Sojitz Corporation (formerly Nissho Iwai Corporation) completed its divestment from MMPC with the acquisition of its 49% stake in MMPC by MMC. As a result, MMPC becomes a 100% wholly owned subsidiary of MMC.[5]

On November 22, 2018, Mitsubishi Fuso Truck and Bus Corporation announced that Sojitz Fuso Philippines Corporation would take over from MMPC as the general distributor of Fuso products in the Philippines effective the first quarter of 2019.[6]

In February 2020, MMPC moved its offices (including sales and marketing, government affairs, service, parts, accessories and finance on personnel) to EcoTower Building in Bonifacio Global City, Taguig.

In July 2020, the company produced the 200,000th unit of their best-selling L300 truck, and it will be exported to other Southeast Asian countries, particularly in Indonesia, starting in 2022.[7][8]

Asian Transmission Corporation

MMPC owns a subsidiary, Asian Transmission Corp. (ATC), located in Calamba, Laguna since its establishment in 1973, which produces auto components. Asian Transmission Corporation was sold to Mitsubishi Motors of Japan from MMPC.[9]

Real estate venture

Mitsubishi Motors Properties, Mitsubishi Motors Philippines' property development and real estate arm, the company develops large-scale, mixed-use, planned communities incorporating residential, commercial, educational, and leisure components. It provides other services such as project design, construction oversight, and property management.

Divisions and subsidiaries

  • Asian Transmission Corporation (ATC)
  • Mitsubishi Motors Properties, Inc. (MMPI)

Production and sales

Year Lancer Adventure L300 Delica L200 Strada Total production Domestic sales
2000 1,880 6,729 2,918 1,577 13,104 15,285
2001 2,574 7,714 2,079 1,253 13,620 16,367
2002 1,294 7,742 2,925 1,166 13,127 15,231
2003 - 3,921 3,529 692 8,142 13,912
2004 - 5,868 2,826 361 9,055 12,483
2005 - 5,876 3,685 5 9,566 11,845
2006 - 4,560 3,992 - 8,552 12,485
2007 - 6,033 4,580 - 10,613 14,878

(sources: Facts & Figures 2005, Facts & Figures 2008, Mitsubishi Motors website)

Vehicles

Current products

Chassis Cab

200px
L300*
Philippines

Cars

200px 200px
Mirage*
Mirage G4*

Pickup trucks and SUVs

200px 200px
Montero Sport
Imported from Thailand
Strada
Imported from Thailand

MPVs

200px 200px
Xpander
Imported from Indonesia
Xpander Cross
Imported from Indonesia

Electric Vehicles

200px
Outlander PHEV
Imported from Japan

* – Manufactured locally

Former products

Fuso commercial vehicles (transferred to Sojitz Fuso Philippines)

All Mitsubishi Fuso products was transferred to the newly formed Sojitz Fuso Philippines Corporation, the general distributor of Fuso commercial vehicles in the Philippines.

References

  1. Lua error in package.lua at line 80: module 'strict' not found.
  2. "Mitsubishi zooms back to 2nd spot as parent ails", Dino Ray Directo III, Manila Standard Today, December 22, 2008
  3. Lua error in package.lua at line 80: module 'strict' not found.
  4. History of Mitsubishi, Funding Universe
  5. Lua error in package.lua at line 80: module 'strict' not found.
  6. Lua error in package.lua at line 80: module 'strict' not found.
  7. Lua error in package.lua at line 80: module 'strict' not found.
  8. Lua error in package.lua at line 80: module 'strict' not found.
  9. "Subsidiaries and Affiliates" Archived 2007-06-03 at the Wayback Machine, Mitsubishi Motors website

External links

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