Moms Demand Action

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Moms Demand Action
File:Moms Demand Action logo.png
Formation December 15, 2012; 8 years ago (2012-12-15)
Founder Shannon Watts
Purpose Reducing gun violence and advocating for gun control[1]

Moms Demand Action for Gun Sense in America, commonly referred to as Moms Demand Action, is a campaign of the Everytown for Gun Safety Action Fund. The group was founded by Shannon Watts in Indianapolis, on December 15, 2012, the day after the Sandy Hook Elementary School shooting. The group started as a grassroots Facebook page titled "One Million Moms for Gun Control." By the end of 2013, it had grown into an advocacy group with 130,000 members and chapters in all 50 states.[3][4] Moms Demand Action has lobbied members of Congress to expand background checks for individuals purchasing guns.[5] An ad campaign launched by the group compared laws concerning assault weapons with laws that have successfully banned other things in certain areas of the United States, including Kinder Surprise chocolates, certain books, and dodgeball.[6]

Watts has stated that she modeled Moms Demand Action after Mothers Against Drunk Driving.[6][7] In December 2013, Moms Demand Action announced that it had merged with Mayors Against Illegal Guns to form Everytown for Gun Safety.[3][4]


  2. "Moms Demand Action". Retrieved 1 April 2016.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. 3.0 3.1 MacKenzie, Drew (24 December 2013). "Bloomberg, Watts Team Up to Demand Tougher Gun Abolishment Measures". Newsmax. Retrieved 25 December 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. 4.0 4.1 "Mayors Against Illegal Guns and Moms Demand Action to Join Forces, Unite a National Movement to Protect Communities and Save Lives" (Press release). Washington, D.C.: Moms Demand Action for Gun Sense in America. 19 December 2013. Retrieved 27 December 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. Zornick, George (1 August 2013). "Harry Reid Expects the Senate Will Take Up Background Checks Before Midterms". The Nation. Retrieved 2 August 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  6. 6.0 6.1 Parnass, Sarah (15 April 2013). "Moms' Gun Control Ad Cites Dangers of 'Little Red Riding Hood'". ABC News. Retrieved 2 August 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  7. MacGillis, Alec (28 May 2013). "This Is How the NRA Ends: A bigger, richer, meaner gun-control movement has arrived". The New Republic. Retrieved 2 August 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>

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