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Much Loud.svg
MuchLOUD logo
Launched September 7, 2001
Owned by Bell Media
Picture format 480i (SDTV)
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Sister channel(s) MuchMusic
Website MuchLoud
Available on many Canadian cable systems Check local listings
MTS Channel 313
Optik TV Channel 253
SaskTel Channel 152

MuchLoud is a Canadian English language Category B specialty channel owned by Bell Media. The channel broadcasts rock, modern rock, alternative, punk, and heavy metal music programming primarily in the form of music videos with other programming including concerts and interviews. The channel is fashioned after the former MuchMusic original program, Loud.


File:Much Loud.png
Logo used from 2001 to 2012.

In November 2000, CHUM Limited was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch MuchLoud, described as "a national English-language Category 2 music video specialty television service dedicated exclusively to alternative, hard rock, metal and punk music or alternative music-related programming."[1]

The channel was launched on September 7, 2001 as MuchLoud.[2]

In July 2006, Bell Globemedia (later called CTVglobemedia) announced that it would purchase CHUM for an estimated $1.7 billion CAD, included in the sale was MuchLoud.[3] The sale was subject to CRTC approval and was approved in June 2007,[4] with the transaction completed on June 22, 2007.

While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the music video portion of the channel's schedule. The only remaining commercials existed in programs such as concerts or other special programming.[5]

On September 10, 2010, BCE, Inc. (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD.[6] The deal which required CRTC approval, was approved on March 7, 2011[7] and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.[8]


  1. Decision CRTC 2000-520 CRTC 2000-12-14
  2. The history of CHUM Globe and Mail article 2006-06-12
  3. Bell Globemedia acquires CHUM; Fasken Martineau; 2006-07-12
  4. Broadcasting Decision CRTC 2007-165; CRTC; 2007-06-08
  5. More Music Videos as MuchVibe, MuchLoud, MuchMoreRetro, and PunchMuch go commercial-free Channel Canada 2009-08-26
  6. Bell Canada (2010-09-10). "Bell to acquire 100% of Canada's No.1 media company CTV". CNW Group. Retrieved 2010-09-10.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  7. CRTC approves BCE's purchase of CTVglobemedia
  8. Bell completes acquisition of CTV, launches Bell Media business unit CNW 2011-04-01

External links