Naayak

Naayak
File:Naayak poster.jpg Theatrical release poster
Directed by	V. V. Vinayak
Produced by	DVV Danayya, S. Radha Krishna
Screenplay by	Akula Siva
Story by	Akula Siva
Starring	Ram Charan Kajal Aggarwal Amala Paul
Music by	S. Thaman
Cinematography	Chota K. Naidu
Edited by	Gautham Raju
Production company	Universal Media
Distributed by	Errabus Inc. (United Kingdom & Europe) Universal Media (United States)
Release dates	9 January 2013 (2013-01-09)
Running time	152 minutes
Country	India
Language	Telugu
Budget	₹350 million
Box office	₹465 million

Naayak (English: Leader) is a 2013 Indian Telugu-language masala film written by Akula Siva and directed by V. V. Vinayak. The film was jointly produced by DVV Danayya and S. Radhakrishna under the banner Universal Media. The film features Ram Charan, Kajal Aggarwal and Amala Paul in the lead roles. S. Thaman composed the film's soundtrack and background score. Chota K. Naidu undertook the cinematography and Gautham Raju was the film's editor.

The film features Ram Charan in dual roles: Cherry, a software engineer in Hyderabad, and Siddharth Naayak, an inspiring young leader in Kolkata fighting against an evil politician named Rawat. The film revolves around Cherry assisting Siddharth in the triumph of good over evil after their paths cross.

Production began on 9 November 2011, and principal photography began on 7 February 2012. The film was extensively shot in Hyderabad and Kolkata, while a couple of the songs were shot in Dubai, Iceland, and Slovenia, making Naayak the first Indian film to be shot in Slovenia. Filming ended on 29 December 2012.

Released during the season of the Makar Sankranti festival on 9 January 2013, on 1600 screens worldwide, the film received generally positive reviews from critics and was commercially successful. The film was dubbed into Tamil and Malayalam with the same title. The film was loosely remade into Bengali as Hero: The Superstar in 2014. It was also dubbed in Hindi under the title Double Attack by Goldmines Telefilms in the same year.

Plot

Siddharth Naayak kills Central Minister Rawat's brother, Taxi Seth, and his henchmen to save three men. Rawat orders a CBI Officer to catch the criminal so that he may be executed. In CgTrix, Hyderabad there works a software engineer, Cherry, who is a dead ringer for Siddharth. Cherry's uncle Jilebi, the CEO of CgTrix, unexpectedly runs into trouble, angering the local Don, Babji. Cherry saves Jilebi from Babji by manipulation, but in the process becomes romantically interested in Babji's sister, Madhu. After Cherry saves several children from a mafia don, Madhu reciprocates his love. This angers Babji and he goes to kill Cherry, but is shocked when he sees what he thinks is Cherry assassinating the DGP of West Bengal. The CBI Officer also misunderstands, believing that Cherry is responsible for the two murders, although Siddharth is the real murderer. With Jilebi, the CBI Officer goes to Kumbh Mela at Varanasi in pursuit of Cherry. As Rawat is offering holy rituals, the CBI Officer catches Cherry and holds him, however Siddharth rises from the Ganges and stabs Rawat with a trident, after which he fights with all of Rawat's guards. As he is about to kill Rawat, the CBI Officer attacks him with a taser and arrests him, thereby exonerating Cherry.

Cherry comes to know the story of his look–alike. Siddharth visits his sister's house in Kolkata to pursue higher education. He shares a strong bond of love and affection with his sister, her husband, and his sister-in-law Nandini. Siddharth and Nandini are about to be married. Meanwhile, his brother-in-law, who is a doctor, attends a case of a minor who was injected with steroids by Rawat's second Brother Badvel, and then forced into prostitution. When he complains to the police, he is unaware that the police officer is friends with Badvel, and is betrayed to Badvel, who kills him to keep him quiet. Siddharth is unable to bear this and kills Badvel, becoming a public sensation overnight.

Shortly after, Siddharth seizes all of Rawat's property and distributes it to the public. Rawat kills the Minister, and puts the blame on Siddharth, who he stabs and throws into the Ganges. Rawat becomes the Minister within a week, while Siddharth survives, planning to kill Rawat. Cherry, after reading about his story, decides to help him. He, along with Jilebi, goes to the CBI Jail where Siddharth is in custody. He introduces himself, and hatches a plan to get Siddharth exonerated. In court, since Siddharth admits that he committed the crime, the Judge orders that he be put to death.

Cherry enters the court, stating that he is Siddharth Naayak and the one standing there is his fan. Siddharth tells exactly the same story, which causes some confusion. The Judge orders the CBI to find out the real identities of the two persons within ten days. During that time, Siddharth manages to bring Madhu and her family, including Babji and his paternal uncle, to Kolkata, uniting Cherry and Madhu. The next day, Rawat makes a call to Siddarth to come to his place to save the kidnapped school children.

But Cherry eavesdrops on the conversation, and goes to Rawat's place ahead of Siddharth, where he is severely attacked by Rawat. Siddharth reaches the place after watching a MMS sent by Rawat, saves Cherry and the two kill Rawat. The case is dismissed due to lack of evidence, and Siddharth is freed. In the end, both Siddharth and Cherry unite with their respective lovers.

Cast

• Ram Charan as Charan (Cherry)/Siddharth Naayak.
• Kajal Aggarwal as Madhu.
• Amala Paul as Nandini.
• Pradeep Rawat as Rawat.
• Brahmanandam as Jilebi.
• Rahul Dev as Babji.
• Jaya Prakash Reddy as Babji's paternal uncle.
• Ashish Vidyarthi as the CBI officer, who is appointed to find the culprit in the murder case of Rawat's brother, Taxi Seth.
• Posani Krishna Murali as Shukla Bhai.

Cameo Appearances

• Dev Gill as Badvel, Rawat's younger brother.
• Surekha Vani as Siddharth's sister.
• Rajiv Kanakala as Siddharth's brother-in-law.
• M. S. Narayana as drunkard CBI officer.
• Raghu Babu as Babji's henchman.
• Ajaz Khan as Taxi Seth, Rawat's first brother.
• Vineet Kumar as Dassu, a mafia don in Hyderabad.
• Venu Madhav as Nandini's friend.
• Tanikella Bharani as judge.
• Satyam Rajesh as Dassu's henchman.
• Sudha as Cherry's mother.
• Charmee Kaur in a special appearance in the item number Nellorae.

Production

Development

At the end of April 2011, V. V. Vinayak held story discussions for his next film, featuring Ram Charan as the protagonist and written by Akula Siva. By then, Vinayak was busy in giving final touches to his film Badrinath (2011), and Ram Charan was participating in the shooting of Racha (2012), directed by Sampath Nandi. After completing all of the promotional activities for Badrinath, Vinayak and Siva started working on the film's script in early July 2011. DVV Danayya was confirmed to produce the film under the banner Universal Media, and pre-production on the film was expected to be launched in August, followed by filming starting in September 2011. The film's script was approved by Ram Charan's father, and it was announced that actor Chiranjeevi would be part of the cast; Kona Venkat was brought in to assist with the film's screenplay. The project was confirmed in late October 2011. The film was officially launched on 9 November 2011, at Annapurna Studios in Hyderabad.

S. Thaman was announced as the music director, marking his first collaboration with both Vinayak and Charan; Chota K. Naidu and Gautham Raju were announced as the film's cinematographer and editor, respectively. The film's title was announced as Naayak, with the caption "The Leader", on 13 August 2012. Weeks before the film's release, a few Girijan students protested that the term "Naayak" referred to a certain tribal group, and they demanded a change of the title. While censoring the film, the Central Board of Film Certification looked into the group's objection about the title. They found that there was no derogatory reference to either the name Naayak or the caste of tribes, either visually or in the audio part of the film, and cleared the use of the title.

Casting

Kajal Aggarwal (left) and Amala Paul (right), the film's female leads. The latter was reported to be angry that her portions in the film were significantly reduced. Amala later denied those reports saying both of them had equal roles and what was narrated to them was finally shot, adding that she could not promote the film due to her prior commitments at that time.

Kajal Aggarwal was considered for one of the two female leads in the film in early October 2011, later signing on to the film, which marked her second collaboration with Ram Charan after Magadheera (2009). Ram Charan confirmed that he would be seen in a dual role in the film. Hansika Motwani was rumoured as the second female lead, however this was denied by Danayya, who added that she was never considered for that role, and Kajal was the only actress who had been signed up until that point. In late February 2012, Amala Paul was selected as the second female lead, which she confirmed to Sify saying "Mynaa meets Magadheera".

It was reported that Shruti Haasan would perform an item number in the film, which she later denied. Chiranjeevi and N. T. Rama Rao Jr. were rumoured to make cameo appearance in the film. Charmee Kaur confirmed in late December 2012 that she would perform an item number along with Ram Charan. Posani Krishna Murali and Jaya Prakash Reddy were seen in comic roles.

Filming

Principal photography began on 7 February 2012. By April 2012, the film was shot at various locales in Hyderabad. A few action sequences were shot at night, for which Ram Charan trained for several days; he performed several of the stunt sequences himself without using a body double. Filming was suspended for almost three weeks when Ram Charan was injured during filming Racha (2012). Vinayak intended to complete shooting Ram Charan's solo portions and then start the schedule with Kajal; Ram Charan and Amala Paul would take part in the final part of the planned schedule.

The next portion of the schedule started in Dubai, where a song, "Laila O Laila", with Ram Charan and Kajal was shot. Ram Charan later said "It was a week before my wedding and I had just returned from my bachelor's party. I landed directly in Dubai to shoot the song. I had to wear shades to hide the fatigue" and added "I was told that I wouldn't need much rehearsals, but was zapped when I saw the choreographer take me through the routine. I was like 'can we please slow the beat or something?' I couldn't settle for anything less than the best and went ahead and completed the song in seven days." After its completion, some key scenes and songs were shot in Europe involving the three leads.

Subsequent to the marriage ceremony, Ram Charan resumed his work on Naayak in late June 2012, after shooting for a Tata DoCoMo commercial. The song "Subhalekha Raasukunna" was shot in Iceland on 22 August 2012. It was originally planned to be shot using Ram Charan and Kajal, but it was filmed using Amala Paul instead, as Kajal had a scheduling conflict. After the completion of that song, two more songs were shot using Ram Charan and Kajal. After returning from Iceland, filming continued in the Old City in Hyderabad. On 7 October 2012, scenes featuring Ram Charan and Amala Paul were shot at the Cineplanet Multiplex near Kompally.

The next part of the schedule started in Kolkata from 12 October 2012. Some action episodes involving Ram Charan, Dev Gill, and others, and a few continuity scenes were shot. An entire day was spent shooting a few action episodes with Ram Charan at Chhotelal Ghat near the Mullickghat flower market, since Vinayak insisted on perfection. This portion of the schedule ended on 22 October 2012. The team returned to Hyderabad and filming continued in a set erected at Sarathi Studios. By mid November 2012, a majority of the filming was complete, with final completion expected in December 2012.

The last portion of the schedule began on 4 December 2012, during which the remaining climax action episodes scenes and a song were planned to be shot until 18 December 2012. Amala Paul joined the filming of the climax on 7 December 2012, after returning from the sets of Thalaivaa (2013). The song "Nellorae" was shot using Ram Charan and Charmee at Ramoji Film City on 24 December 2012, and after its completion, filming came to an end on 29 December 2012. The filming phase lasted for approximately 9 months, and the film was the first Indian film to be shot in Slovenia. Ram Charan completed his part of dubbing in late December 2012.

Themes and influences

The film features a protagonist in a dual role, revolving around their lifestyles and the circumstances when they meet. A reviewer from Sify felt that the film's script was inspired from V. V. Vinayak's previous works like Tagore (2003), Lakshmi (2006), Krishna (2008) and Adhurs (2009), as well as from S. S. Rajamouli's past works like Simhadri (2003) and Chhatrapati (2005) and S. Shankar's Tamil film Sivaji (2007).

Akula Siva said that the dialogue in the film had a philosophical touch despite being humorous and added, "The hero is elevated on par with divinity in the introduction; such glorification is imperative, if the hero doesn't have that power and courage he cannot fight so many people".

Music

Naayak
File:Naayak soundtrack.jpg
Soundtrack album to Naayak by S. Thaman
Released	17 December 2012
Recorded	2012
Genre	Feature film soundtrack
Length	25:57
Language	Telugu
Label	Aditya Music
Producer	S. Thaman
S. Thaman chronology
Kanna Laddu Thinna Aasaiya (2012)Kanna Laddu Thinna Aasaiya2012 Naayak (2012) Settai (2013)Settai2013

S. Thaman composed the film's soundtrack and background music, marking his first collaboration with both V. V. Vinayak and Ram Charan. In April 2012, it was reported that Thaman was composing the film's songs with a focus on romantic songs featuring the two female leads. The song "Subhalekha Rasukunna", originally composed by Ilaiyaraaja for the soundtrack of the 1990 Telugu film Kondaveeti Donga, was remixed for this film in mid-July 2012 without any alterations in the tune and lyrics written by Veturi Sundararama Murthy. The lyrics of the remaining five songs were penned by Chandrabose, Bhaskarabhatla, and Sahithi. All the songs were arranged by Thaman and were recorded at Studio N.Y.S.A. in Mumbai and Studio T.A.A.L. in Hyderabad.

Aditya Music acquired the audio rights for an undisclosed high price. The audio teasers were unveiled in mid-December 2014, and the official track list featuring six songs was unveiled on 14 December 2012. The film's soundtrack was launched on 17 December 2012, during a promotional event at Ramanaidu Studios. Pawan Kalyan attended the function as the chief guest along with the film's principal cast & crew. Oneindia Entertainment placed "Nellorae" in fourth place on the list of top 10 item numbers of the year in 2013.

Telugu version

No.	Title	Lyrics	Artist(s)	Length
1.	"Laila O Laila"	Chandrabose	Shankar Mahadevan, Ranjith, Rahul Nambiar & Naveen Madhav	04:35
2.	"Kathi Lanti Pilla"	Chandrabose	S. Thaman, Shefali Alvaris	03:53
3.	"Subhalekha Raasukunna"	Veturi Sundararama Murthy	Haricharan, Shreya Ghosal	04:12
4.	"Oka Choopuke Padipoya"	Bhaskarabhatla	Vijay Prakash, Bindu Mahima	04:46
5.	"Nellorae"	Sahithi	Jaspreet Jasz, Suchitra	03:53
6.	"Hey Naayak"	Chandrabose	Shreya Ghosal, Naveen Madhav	04:38
Total length:				25:57

Tamil version

No.	Title	Artist(s)	Length
1.	"Aagayam Venum"	Shankar Mahadevan, Ranjith, Rahul Nambiar & Naveen Madhav	04:35
2.	"Kannumuzhi Fulla"	S. Thaman, Shefali Alvaris	03:53
3.	"Enakke Theriyamal"	Haricharan, Shreya Ghosal	04:12
4.	"Enakkana Oru Varthai"	Vijay Prakash, Bindu Mahima	04:46
5.	"Naa Kathakathapu"	Jaspreet Jasz, Suchitra	03:53
6.	"Hey Naayak"	Shreya Ghosal, Naveen Madhav	04:38
Total length:			25:57

Release

Naayak was planned to be released on 14 January, the eve of Sankranthi. Later the film's release was rumoured to be delayed due to Danayya's financial hardships, although he later confirmed the release date as 9 January 2013, denying the previous reports as rumours. The film was awarded an 'A' certificate by the Central Board of Film Certification on 4 January 2013. Six cuts were suggested by the board to delete politically charged dialogue, and few other lines that included the names of the Andhra Pradesh Governors, A. P. J. Abdul Kalam and Sarvepalli Radhakrishnan. The board also requested a few words being altered in the song "Nellorae", and the display of a statutory warning on drinking and smoking wherever they occur in the film.

The film was shown on 110 screens in Hyderabad, breaking the previous records set by Cameraman Gangatho Rambabu (2012) and Businessman (2012), which were released in 105 and 103 theatres, respectively. Universal Media, in association with Praneeth Media, released the film on more than 100 screens in the United States, including 70 digital prints and sixteen 35 mm prints, which was a first for a Telugu film in an overseas market. The makers said that the film would be released in more than 1200 theatres in Andhra Pradesh.

Marketing

On the eve of Valentine's Day, first look stills of the film were released to the media. A few stills featuring Ram Charan were unveiled on 18 August 2012, which featured him sporting a new look. Two first look posters, confirming the film's title and its spelling, were unveiled on 26 November 2012. The film's first teaser was unveiled on 14 December 2012. Allu Arjun and S. S. Rajamouli unveiled the trailers at Shilpakala Vedika during the soundtrack launch.

Distribution

By early November 2012, the film's trade came to an end in all areas except Guntur. Bharath Pictures acquired the film's Nellore distribution rights, while Shobu acquired the rights for the ceded (Rayalaseema) area. Shakti Films acquired the theatrical rights for the Krishna District, and Siri Media obtained the film's Nizam region rights. V. Rao, Challa Shankar Rao and Tulasi Films acquired the screening rights in Vishakhapatnam, East Godavari district, and West Godavari district. Abhirami Movies acquired the film's Tamil Nadu distribution rights. Errabus acquired the screening rights for the United Kingdom and Europe.

Gayathri Films bought the Karnataka distribution rights for ₹41 million, the highest price offered for any Telugu film in Karnataka up to that time. Universal Media distributed the film in the United States. Producer Dil Raju acquired the film's distribution rights in the Nizam region in mid-December 2012.

Home media

The satellite rights for the Hindi dubbed version were sold for a record price of ₹35 million (US$520,000). Gemini TV paid an advance of ₹26 million for the satellite rights of the original version, and fully acquired them after the film's release for an additional ₹75 million. The DVD and Blu-ray were marketed by Sri Balaji Videos and were released on 3 April 2013.

Reception

Critical reception

140px

Brahmanandam (top) plays Charan's uncle and Posani Krishna Murali (bottom) plays a local gangster in Kolkata. Both received praises from critics for their comic performances.

The film received positive reviews from critics. Y. Sunita Chowdary of The Hindu wrote, "... the writing is humorous, lively and consistent. What more, the film works mainly on its dialogues and a brisk screenplay and has all the potential to rake in moolah at the box office," and added, "Vinayak, having read the pulse well, comes out with Naayak that is a throwback to many of his earlier films but with correct dose of humour added, to cover the flaws. By the time you sense something wrong, he cleverly comes up with another funny scene. This way the film progresses and winds up before it gets too heavy, and voila there are smiles everywhere". Mahalakshmi Prabhakaran of Daily News and Analysis wrote, "We’ll say that even if the film is about the age-old formula of the hero bashing the bad guys and coming up trumps, Naayak is an entertaining film that you won’t regret watching," and rated the film 3.5 out of 5. AS Sashidhar of The Times of India termed the film a "pot boiling paisa vasool entertainer" and rated the film 3.5 out of 5. Oneindia Entertainment stated, "V. V. Vinayak may not have given a great screenplay, but he has had a high entertainment quotient with his narration. His mass appearance has doubled up Ram Charan's performance. Naayak is a perfect Sankranthi entertainer," and rated the film 3 out of 5. Radhika Rajamani of Rediff.com wrote, "The first half of the film moves at a breezy pace while the interval brings in the twist. In the second half there's mostly stomach-churning violence which is pretty repulsive. Technically the film is top-notch. V V Vinayak delivers a hardcore commercial entertainer for the festival. If you can watch Naayak without analysing it, you will find it fun," and rated the film 3 out of 5. IndiaGlitz summarised, "Vinayak proves to be a director who knows how to play gimmicks with a formula story in hand and a narration baptized in masala. Naayak is for all those who love to watch an entertainer filled with doses of heroism and comedy, and also good music," and added that the film is "commercial to the hilt".

In contrast, a reviewer from Sify stated, "Director V V Vinayak, has chosen a routine story which has nothing new to offer. He chose a simple story and weaved an entertaining screenplay around it. Vinayak concentrated more on the presentation of the movie rather than the subject. The story and screenplay is predictable after the interesting interval bang" and called the film "Average". Another reviewer from Sify rated the film 3 out of 5 and stated, "Nayak, a regular commercial potboiler, starts off as a regular mass movie and ends up the same way. Nayak team should have concentrated on the story more. A rehashed film that can be watched once". B. V. S. Prakash of Deccan Chronicle wrote, "Even though Ram Charan impresses in the role of a brooding young IT employee who is determined to smash evil forces, the final outcome is more comic than serious. Vinayak tends to repackage scenes from his earlier movies. Akula Siva pens strong punch lines to enthral Ram Charan fans".

Box Office

Naayak grossed ₹112.5 million at the worldwide box office on its opening day, and ₹170.4 million (US$2.5 million) on its second day, taking its two-day total to ₹282.9 million. The film collected a total of ₹295 million in its first week. As of late April 2014, the film stood in fifth place of the top 10 Telugu films with the highest first week gross. In its second week of release, the film's gross suffered due to the competition from the release of Seethamma Vakitlo Sirimalle Chettu, slipping to the second spot in the charts. It witnessed more than a 50% drop in its business, collecting approximately ₹80 million during the second weekend, and a total of ₹450 million in 10 days. By the end of its second week, the film had added approximately ₹55 million, for a 16-day total of ₹505 million net. The film grossed ₹600 million in its lifetime worldwide, and became the third most successful film of 2013, after Attarintiki Daredi and Seethamma Vakitlo Sirimalle Chettu. Its distributor share of ₹465 million made it Ram Charan's third film to cross the ₹400 million mark. It was fifth on the list of top 10 all-time highest grossing movies at the Andhra Pradesh box office, as of November 2013. It also ranked tenth on the list of top 20 hit Telugu movies of all time at the box office, as of May 2014.

India

The film averaged 90% occupancy in both single screens and multiplexes in India on its opening day, collecting ₹85.5 million at the Andhra Pradesh box office and ₹27 million throughout the rest of India. With an average of 66% across the globe, it collected ₹134.9 million at the Andhra Pradesh box office, and ₹35.5 million in the rest of India on its second day. In six days, it collected a total ₹234.6 million net at Andhra Pradesh box office, and ₹25 million in the rest of India. The film completed a successful 50 day run in several centres across Andhra Pradesh on 27 February 2013. The film collected a distributor share of ₹389.5 million net at Andhra Pradesh box office in its lifetime, placing it sixth on the list of all-time highest grossing Telugu films, as of November 2013.

Overseas

The film collected ₹4.5 million in overseas receipts on its opening day, which increased to ₹6.5 million on its second day. However, the film's trade was severely affected by Seethamma Vakitlo Sirimalle Chettu, dropping 70% at the overseas box office, with a three-day total of ₹9.2 million, compared to Seethamma Vakitlo Sirimalle Chettu 3 day opening day total of ₹11.3 million. The film collected ₹21.1 million in six days at the overseas box office. The film did good business by the end of its second weekend at the USA box office, ranking third in the charts by collecting ₹25.3 million, despite of the adverse effect of Seethamma Vakitlo Sirimalle Chettu which was in first place. Matru Ki Bijlee Ka Mandola stood in second place, although its per screen average was lower than that of Naayak. The film suffered a big setback after the release of Race 2 and Viswaroopam, dropping to sixth place while collecting ₹26.5 million in 23 days.

Awards and nominations

Ceremony	Category	Nominee	Result
61st Filmfare Awards South	Best Actor	Ram Charan	Nominated
	Best Female Playback Singer	Shreya Ghoshal for "Hey Naayak"	Nominated
3rd South Indian International Movie Awards	Best Actor	Ram Charan	Nominated
	Best Director	V. V. Vinayak	Nominated
	Best Music Director	S. Thaman	Nominated
	Best Female Playback Singer	Shreya Ghoshal for "Hey Naayak"	Nominated
	Best Comedian	Posani Krishna Murali	Nominated
	Best Cinematographer	Chota K. Naidu	Nominated
	Best Actor in a Negative role	Pradeep Rawat	Nominated
	Best Fight choreographer	Kanal Kannan & Stunt Silva	Nominated
	Best Dance choreographer	Johnny for "Laila O Laila"	Won
TSR – TV9 National Film Awards	Best Actor	Ram Charan	Won

External links

• Naayak at IMDb