New7Wonders of the World

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New7Wonders of the World (2000–2007) was an initiative started in 2000 as a Millennium project to choose Wonders of the World from a selection of 200 existing monuments.[1] The popularity poll was led by Canadian-Swiss Bernard Weber and organized by the New7Wonders Foundation based in Zurich, Switzerland, with winners announced on 7 July 2007 in Lisbon.[2][3]

The New7Wonders Foundation claimed that more than 100 million votes were cast through the Internet or by telephone. Voting via the Internet was limited to one vote for seven monuments per person/identity, but multiple voting was possible through telephone.[4] Hence the poll was considered unscientific.[5] According to John Zogby, founder and current President/CEO of the Utica, New York-based polling organization Zogby International, New7Wonders Foundation drove "the largest poll on record".[6][5] After supporting the New7Wonders Foundation at the beginning of the campaign, by providing advice on nominee selection, the United Nations Educational, Scientific, and Cultural Organization (UNESCO) by its bylaws having to record all and give equal status to the world heritage sites distanced itself from the undertaking in 2001 and again in 2007.[7][8]

The New7Wonders Foundation, established in 2001, relied on private donations and the sale of broadcast rights and received no public funding or taxpayers' money.[9] After the final announcement, New7Wonders said it didn't earn anything from the exercise and barely recovered its investment.[10]

The foundation has run two subsequent programs: New7Wonders of Nature, the subject of voting until 2011, and New7WondersCities, which wound up in 2014.[11]

Winners

Location of the New7Wonders winners.
Wonder Location Image Year
Great Pyramid of Giza
(honorary status)
Giza Necropolis, Egypt Pyramide Kheops 2560 BC
Great Wall of China
万里长城
Wànlǐ Chángchéng
China The Great Wall of China (Mutianyﺁ section) 700 BC
Petra
البتراء
Al-Batrāʾ
Jordan The end of the Siq, with its dramatic view of Al Khazneh ("The Treasury") 312 BC
The Colosseum
Amphitheatrum Flavium
Rome, Italy The Colosseum at dusk: exterior view of the best-preserved section 80 AD
Chichén Itzá
Chi'ch'èen Ìitsha'
Yucatán, Mexico cordelia maxwell house 600 AD
Machu Picchu
Machu Pikchu
Cuzco Region, Peru Machu Picchu in Peru 1450 AD
Taj Mahal
ताज महल
Agra, Uttar Pradesh, India Taj 1643 AD
Christ the Redeemer
Cristo Redentor
Rio de Janeiro, Brazil Christ the Redeemer in Rio de Janeiro 1931 AD

The Great Pyramid of Giza, largest and oldest of the three pyramids at the Giza Necropolis in Egypt and the only surviving (and oldest) of the original Seven Wonders of the Ancient World, was granted honorary status.

Reactions

United Nations

In 2007 the New7Wonders Foundation contracted a partnership with the United Nations in recognition of the efforts to promote the UN's Millennium Development Goals". The UN posted on its website:[12]

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The New7Wonders campaigns aim to contribute to the process of uplifting the well being and mutual respect of citizens around the world, through encouraging interaction, expression opinion and direct participation by voting and polling on popular global issues which are understandable to everyone.

— United Nations Office of Partnerships

However, the United Nations Educational, Scientific and Cultural Organization (UNESCO), in a press release on June 20, 2007, reaffirmed that it has no link with the "private initiative". The press release concluded:[8]

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There is no comparison between Mr. Weber's mediatised campaign and the scientific and educational work resulting from the inscription of sites on UNESCO's World Heritage List. The list of the 8 New Wonders of the World will be the result of a private undertaking, reflecting only the opinions of those with access to the Internet and not the entire world. This initiative cannot, in any significant and sustainable manner, contribute to the preservation of sites elected by this public.

— UNESCO

Brazil

In Brazil there was a campaign Vote no Cristo (Vote for the Christ) which had the support of private companies, namely telecommunications operators that stopped charging voters to make telephone calls and SMS messages to vote.[13] Additionally, leading corporate sponsors including Banco Bradesco and Rede Globo spent millions of reals in the effort to have the statue voted into the top seven.[3] Newsweek reports the campaign was so pervasive that:[3]

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One morning in June, Rio de Janeiro residents awoke to a beeping text message on their cell phones: "Press 4916 and vote for Christ. It's free!" The same pitch had been popping up all over the city since late January—flashing across an electronic screen every time city-dwellers swiped their transit cards on city buses and echoing on TV infomercials that featured a reality-show celebrity posing next to the city's trademark Christ the Redeemer statue.

— Elizabeth Dwoskin, Newsweek

According to an article in Newsweek, around 10 million Brazilians had voted in the contest by early July.[3] This number is estimated as the New7Wonders Foundation never released such details about the campaign. An airplane message, with a huge inscription "4916 VOTE FOR CHRIST" flew in Rio de Janeiro for a month.

Peru

An intensive campaign led by the Peruvian Ministry of Commerce and Tourism in Peru had a great impact in the media and consequently Peruvian people voted massively for its national wonder. The announcement of the new World Wonders generated great expectation and the election of Machu Picchu was celebrated nationwide.

Chile

The Chilean representative for Easter Island's Moais, Alberto Hotus, said Weber gave him a letter saying that the Moais had finished eighth and were morally one of the New Seven Wonders. Hotus said he was the only participant to receive such an apology.[14]

India

A campaign to publicize the campaign in India gathered speed and it reached a climax in July 2007 with news channels, radio stations, and many celebrities asking people to vote for the Taj Mahal.

Jordan

Queen Rania Al-Abdullah of Jordan joined the campaign to back Petra, Jordan's national treasure.[3] Despite Jordan only having a population of under 7 million people, it has been claimed that over 14 million votes were made from the country.[3] This number is estimated as the New7Wonders Foundation never released such details about the campaign.

Mexico

There was a campaign on the news programs to encourage people to vote for Chichen Itzá.[citation needed]

Criticism

Although N7W describes itself as a not-for-profit organization the company behind it—the New Open World Corporation (NOWC)—is a commercial business. All licensing and sponsorship money is paid to NOWC and correspondence sent to entrants uses the address of a Panama-based law firm.

Other finalists

The other 13 finalists,[15] listed alphabetically, were:

Wonder Location Image Year
Acropolis of Athens Athens, Greece Acropolis of Athens 01361.JPG 447 BC
Alhambra Granada, Spain Patio de los Arrayanes Alhambra 03 2014.jpg 1333
Angkor Wat Angkor, Cambodia AngkorWat 20061209.JPG 1113
Eiffel Tower Paris, France Tour eiffel at sunrise from the trocadero.jpg 1887
Hagia Sophia İstanbul, Turkey Aya sofya.jpg 360
Kiyomizu-dera Kyoto, Japan Kiyomizu-dera beams1.JPG 1633
Moai Easter Island, Chile Ahu-Akivi-1.JPG 1250
Neuschwanstein Füssen, Germany Neuschwanstein castle.jpg 1869
Red Square Moscow, Russia Kremlin 27.06.2008 03.jpg 1561
Statue of Liberty New York, United States Statue-de-la-liberte-new-york.jpg 1886
Stonehenge Amesbury, United Kingdom Stonehenge Total.jpg 2400 BC
Sydney Opera House Sydney, Australia Sydneyoperahouse.JPG 1959
Timbuktu Timbuktu, Mali Timbuktu Mosque Sankore.jpg 1327

References

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  5. 5.0 5.1 The Seven Wonders of the World, 2.0, Los Angeles Times, 2007-07-07
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  10. Oh Taj! 7 wonders won’t get campaign money, indianexpress.com, 2007-07-22
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  14. "Líder pascuense furioso porque le dieron a la isla un triunfo moral" Las Últimas Noticias July 10, 2007
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External links

de:Weltwunder#Die „Neuen 7 Weltwunder“