Olo (Online Ordering)
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| Private | |
| Industry | Internet, Mobile, Restaurants |
| Founded | New York, NY (June 2005) |
| Headquarters | New York, NY |
|
Key people
|
Noah Glass, Founder & Chief Executive Officer |
| Website | www.olo.com |
Olo is a mobile and online food ordering platform that allows customers to order food from online menus and prepay in advance from their mobile or desktop device.
The company was founded as GoMobo in 2005 by entrepreneur Noah Glass[1] (renamed “Olo” in 2010). The service allows customers to order and pay ahead over the Internet or through a mobile phone, so that they can "Skip the Line ®" (the brand's registered trademark) at chain restaurants cross the United States.[2] In 2009, New York Magazine referred to GoMobo as "Fandango for Food."[3]
Olo launched in New York City in 2006 and has since expanded to over 20 cities across the nation.[4] In April 2015, Fortune Magazine reported the New York, NY based company has over 10 million customers across over 10,000 restaurants.[5]
Contents
Olo Major Restaurant Clients
Olo is a service provider to restaurants that want to add remote ordering capabilities to their existing restaurant websites. Clients include Baskin-Robbins, Chipotle, Five_Guys_Burgers_&_Fries, Jamba_Juice, Noodles & Company, Veggie Grill, Wingstop, and more.
According to an October 2013 Forbes.com article, Clients of Olo have reported having average ticket sizes increase by 25 percent.[6] Some clients have experienced up to a 73 percent increase in ticket size.[7]
Olo Mobile Services
Olo was the first US online ordering company to release text message ordering capabilities in 2005.[8] Today, Olo works with restaurants to create mobile applications for the Android, Blackberry, and iPhone.[9] Olo also creates mobile-optimized mobile ordering websites, that allow customers to place orders with faster page load times and fewer clicks and keystrokes.
Olo Investors and Funding
Olo has raised USD 23.5 million in total funding[10] from Founder Collective, RRE Ventures, Core Capital, PayPal, Staley Capital, and Danny_Meyer.[11]
References
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