Orange (2010 film)

Orange
File:Orange poster.jpg
Directed by	Bhaskar
Produced by	Nagendra Babu
Written by	Bhaskar
Starring	Ram Charan Teja Genelia D'Souza Shazahn Padamsee Sanchita Shetty Prabhu Ganesan
Music by	Harris Jayaraj
Cinematography	Kiran Reddy B.Rajashekar
Edited by	Marthand K. Venkatesh
Production company	Anjana Productions
Distributed by	Geetha Arts
Release dates	26 November 2010 (2010-11-26)
Running time	160 minutes
Country	India
Language	Telugu
Budget	₹40 crore (US$5.9 million)

Orange (Telugu: ఆరంజ్) is a 2010 Telugu romantic comedy-drama film directed by Bhaskar in his third venture after Bommarillu and Parugu. The film features Ram Charan and Genelia D'Souza with Shazahn Padamsee playing a pivotal role. The film, whose music was composed by Harris Jayaraj, began the first schedule in February 2010, and was released on 26 November 2010. The film was dubbed in Malayalam as Hai Ram Charan and Tamil as Ram Charan.Orange Satellite rights were sold for ₹6.5 crore (US$970,000).

Plot

Set on the backdrop of Australia, the film opens with an angry Ram (Ram Charan), who just broke up with his girlfriend, narrating the story of his love life to a police officer, Abhishek Verma (Prakash Raj) as he defaces a graffiti of his lover while her father (Prabhu Ganesan) listens. Ram is introduced to be an youngster who loves graffiti and doesn’t believe in everlasting love. He has gone through 9 loves in his life, and thinks that love between two people eventually dies out. As a person with strong morals, he is honest and wants to love life and live with open mind, open thought and open action with his lover. Jaanu (Genelia D'Souza) studies in the same college as Ram. He falls in love with her at first sight and goes onto wooing her. She eventually ends up falling for him, but wants him to promise to love her forever. Ram, of course, nonchalantly dismisses this and explains how he cannot love her forever. This leads to a clash of their ideologies. Ram shows Jaanu how even true love stales after a while and true love cannot stay forever, while Jaanu shows him examples of everlasting love, like her friends and her parents. However he makes it clear that love between two people is never the same as it first is. Abhishek makes Ram tell him why he feels like this, and Ram explains another love in his life, Rooba (Shazahn Padamsee). He falls in love with her as she visits Hyderabad when Ram is on a foreign exchange project. He follows her to Mumbai and they both fall in love. However, as time passes, the couple faces problems and Ram feels himself lying more and more just to make Rooba happy. Unable to take it anymore, he tells her that he cannot continue loving her if he has to lie and sacrifice so much for her. They break up, and through the experience Ram becomes the man he is.

Trivia: Although this movie is said to be filmed at Australia, half of the movie is filmed at Malaysia.

Cast

• Ram Charan as Ram
• Genelia D'Souza as Jaanu
• Shazahn Padamsee as Rooba
• Sanchita Shetty as Soni
• Srinivas Avasarala as Pushkar
• Brahmanandam as Puppy
• Prabhu Ganesan as Jaanu's father
• Prakash Raj as Abhishek Verma, police officer
• Nagendra Babu as neighbor
• Manjula Ghattamaneni as Ram's sister
• Sanjay Swaroop as Ram's brother in law
• Gayatri Rao as Maya
• Madhurima as Madhu, ex-girlfriend of Ram
• Pooja Umashanker as Teacher (guest appearance)
• Pavithra Lokesh as Jaanu's mother
• Phaneendra Rampalli as Mahesh
• Kalpika as Jaanu's friend
• Pragathi

Soundtrack

Main article: Orange (2010 Telugu film soundtrack)

Harris Jayaraj composed the music. The album consists of Six tracks with Vanamali, Ramajogayya Sastry, Surendra Krishna, Kedarnath Parimi penning the lyrics and Karunya, Karthik, Naresh Iyer, Vijay Prakash, Benny Dayal, Shail Hada, Chinmayi took care of the vocals. The audio was launched at Shilpakala Vedika in Hyderabad, India. by Aditya Music. The audio went on to receive highly positive reviews from critics and audience and was nominated at major award ceremonies for Best Music Direction including Filmfare Awards South.

Pre-release business

Orange(2010) pre-release business

Territories and ancillary revenues	Price
Satellite rights with a TV channel	₹7 crore (US$1.0 million)
Nizam distribution rights	₹1 crore (US$150,000)
Ceded rights	₹7.2 crore (US$1.1 million)
Nellore rights	₹1.5 crore (US$220,000)
Guntur rights	₹2.75 crore (US$410,000)
Krishna rights	₹2.5 crore (US$370,000)
Uttar Andhra Pradesh	₹3.3 crore (US$490,000)
East Godavari rights	₹2.6 crore (US$390,000)
West Godavari rights	₹2.5 crore (US$370,000)
Karnataka rights	₹4.5 crore (US$670,000)
Overseas rights	₹2.5 crore (US$370,000)
Music rights	₹1 crore (US$150,000)
Total	₹50 crore (US$7.4 million)

• The figures do not include the print and advertising (P&A) costs.

Box office

Orange was made with a solid budget of ₹40 crore (US$5.9 million) which looks like a stylish classy grape wine.but because of negative reviews,this film declared Flop. The film generated a pre-release revenues up to ₹10 crore (US$1.5 million) selling its home media,music and satellite rights. Orange collected a share of ₹75 crore (US$11 million) at Box office in 50 Days. The film incurred minor losses of ₹ 1 crore. Orange collected total Nett of ₹5 crore (US$740,000)(Share) in 50 Days.

Awards

Award	Category	Nominee	Result
Filmfare Awards South	Best Music Director	Harris Jayaraj	Nominated
Mirchi Music Awards South	Best Album of the Year	Harris Jayaraj	Won
Mirchi Music Awards South	Mirchi Listeners' Choice Best Album	Harris Jayaraj	Won
Big FM Awards	Best Music Director	Harris Jayaraj	Won
Big FM Awards	Best Playback Singer	Karunya	Won

External links

• Orange at IMDb