OverDrive, Inc.

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OverDrive, Inc.
Private
Industry eBooks, Library Services, School Services, Software and App Development, Digital Content Management, Publishing
Founded 1986 (1986) in Cleveland
Headquarters Cleveland, Ohio, United States
Area served
Worldwide
Key people
Steve Potash (Pres and CEO)
Products OverDrive Media Console, OverDrive Read, OverDrive Media Station, Content Reserve
Website www.overdrive.com

OverDrive, Inc. is an American digital distributor of eBooks, audiobooks, music, and video titles. The company provides secure management, digital rights management and download fulfillment services for publishers, libraries, schools, and retailers.[1] OverDrive's catalog includes more than 2 million digital titles from more than 5,000 publishers.[1] The company's global network includes more than 27,000 libraries and schools.[1] OverDrive was founded in 1986 and is located in Cleveland, Ohio.[1]

History

OverDrive was founded in 1986 and initially converted analog media to digital formats such as interactive diskettes and CD-ROMs. As the Internet became a reliable form of digital media distribution, OverDrive moved its services online. In 2000, the company opened Content Reserve, an online ebook and downloadable audiobook repository from which its distribution business would develop[when?].[2]

In 2011, OverDrive launched its WIN Catalog, which extends the value of digital libraries for publishers, libraries, and readers with options such as "Buy It Now," "Recommend to Library", and "Author Impressions".[3][4]

In 2012, the company announced a series of Next Generation service upgrades, including: OverDrive Read, a browser-based ereading experience; streaming audiobooks, which enable on-demand access to audiobooks via the OverDrive Media Console apps[when?]; OverDrive Media Station, a platform that lets patrons browse their library's digital collection on touchscreen monitors and public Internet workstations; Next Generation Content Reserve, a streamlined collection-development portal; and OverDrive APIs, which allow developers to integrate OverDrive content into apps and platforms[when?].[5]

On March 19, 2015, Publisher's Weekly reported that Japan's Rakuten is planning to buy out OverDrive for $410 million, with the deal set to close in April. OverDrive CEO Steve Potash will remain in his current position and OverDrive will keep its name while operating under Rakuten USA.[6]

Libraries and schools

OverDrive launched its Digital Library Reserve, a digital download platform for public libraries, in 2002.[7] The eBook distribution service included a customized download website and access to the Content Reserve collection development portal, among other features. In 2004, the platform evolved into a provider of DRM-protected audiobook downloads.[8] By 2005, OverDrive was installing download stations into public libraries[9] and adding music to its library platform.[10] OverDrive added downloadable videos in April 2006.[11] In 2007, the company launched its School Download Library, an eBook service for K–12 schools based on Digital Library Reserve. In March 2008, the company announced plans to provide MP3 audiobooks to public libraries as well as retailers.[12]

As of August 2012, the OverDrive network included more than 19,000 libraries and 1,000 schools in 50 countries worldwide.[citation needed]

Content

As of October 2013, OverDrive content includes a selection of more than 1.8 million eBooks, audiobooks, and other digital content available in more than 64 languages.[13]

Device compatibility

OverDrive is compatible with all major ereading devices, including Android, Blackberry, ChromeOS (via Android cross-compatibility]), iPad, iPhone, Kindle (U.S. only), Kobo, Mac, NOOK, Sony Reader, Palm (via Pocket Tunes Deluxe[14]), and Windows.[15]

Retail

Before entering the library market, OverDrive distributed eBooks to a number of e-tailers. In 2002, OverDrive was selected as the distributor of HarperCollins’ eBooks to the publisher’s online retail stores.[16] OverDrive launched web stores for Harlequin Enterprises in 2005.[17] In 2008, OverDrive announced that it would provide download services for Borders Books.[18]

OverDrive has entered into partnerships with technology companies including Adobe Systems, Microsoft, Mobipocket, and Nokia. In 2008, Adobe and OverDrive jointly announced that OverDrive would be the co-developer and operator of Adobe ADEPT, a hosted DRM service to protect files viewed with Adobe Digital Editions.[19]

In 2012, OverDrive partnered with Nokia to launch Nokia Reading, an eReading app and service for Nokia’s Lumia 900, 800, 710, and 610 Windows Phone devices. [20]

Products and services

OverDrive's download services include several software as a service products for libraries, retailers, schools, publishers and the military. Overdrive Marketplace, formerly known as Content Reserve, serves as a collection development portal.[21] Publishers upload their content to this marketplace and apply DRM settings for protected content. Libraries can then log in to Overdrive Marketplace and add content to their virtual branch website. Retailers can also use Overdrive Marketplace to supply their online stores. OverDrive's other web-based products for content protection and management include: Private Reserve, a private, online repository for rights-holders to upload, organize, protect and distribute their eBooks, documents and other digital material; MIDAS, a white-label e-retail solution that allows retailers to sell OverDrive-distributed media; and Adobe ADEPT, a hosted service for protecting files viewed with Adobe Digital Editions

OverDrive-distributed eBooks, audiobooks, music and video play in a proprietary media player called OverDrive Media Console, which is available for Windows and Mac platforms, as well as Android, Blackberry, iOS (iPhone, iPad, iPod Touch), and Windows Phone 7; on some devices, eBooks can also be downloaded and played in Adobe Digital Editions software. OverDrive also supports Kindle-format eBooks.

Libraries providing digital media titles to their users can be found through the Overdrive Search portal.

With its Next Generation enhancements, OverDrive offers OverDrive Read, a browser-based eReading experience; streaming audiobooks, which enable on-demand access to audiobooks via the OverDrive Media Console apps; OverDrive Media Station, a platform that lets patrons browse their library's digital collection on touchscreen monitors and public Internet workstations; Next Generation Content Reserve, a streamlined collection-development portal; and OverDrive APIs, which allow developers to integrate OverDrive content into apps and platforms.[5]

Events and outreach

OverDrive holds a biennial user group meeting called Digipalooza to train and educate librarians on the download service. Held in Cleveland, Ohio, the event focuses on trends, best practices, and outreach ideas for public library download websites.[citation needed]

At the 2008 Public Library Association National Conference, OverDrive unveiled preliminary plans for the nationally touring Digital Bookmobile.[22] The traveling exhibit is housed inside an 18-wheeler and visits public libraries throughout the OverDrive network. Inside the tractor-trailer, learning stations guide patrons through all aspects of their public library’s download service. As of August 2012, OverDrive has hosted more than 500 Digital Bookmobile events at libraries and community centers throughout North America.[23]

In 2011, OverDrive CEO Steve Potash made obvious hints that the Amazon Kindle would join other major eReaders in public libraries as soon as September 2011. In his "Crystal Ball Report", during the final session of OverDrive's July 2011 Digipalooza conference, he hinted at the month with the following list:

  • Streamlining (both downloading and ordering)
  • Explosion (we have gone from two reading devices to 85 and more are coming)
  • Premium (the library catalog as the most premium, value-added site on the Web)
  • Traffic (enormous growth coming by year's end)[24]

On September 21, 2011, OverDrive began supporting Kindle public library book borrowing.[citation needed]

On September 18, 2014, OverDrive debuted International "Read an Ebook" Day, "an annual holiday to celebrate and raise awareness for reading on digital devices". Leading up to and on that day, OverDrive encouraged "readers around the world" to participate "by choosing from millions of free eBooks from their local library or purchasing an eBook from a retailer online". Additionally, throughout the day, OverDrive celebrated "the holiday by giving away tablets and devices every hour on the event website (www.readanebookday.com) and through social media to readers who tell their story of what eBooks mean to them, by using the hashtag #eBookDay on Facebook or Twitter to tell their story, or commenting directly at the event website.[25][26]

Criticism

OverDrive is criticized for relying on digital rights management (DRM) protection technology from Microsoft for the bulk of its audiobooks. Microsoft's refusal to update its Macintosh versions of Windows Media Player to accommodate the requisite encryption scheme disqualifies Apple computer users from accessing the bulk of OverDrive's audio files, which are formatted as DRM Windows Media Audio (WMA). In March 2008, OverDrive announced that it would distribute a collection of approximately 3,000 audiobooks in the MP3 format, which is more widely compatible.[27] On November 19, 2008, OverDrive also released the OverDrive Media Console for Mac, which allows Mac owners to download and listen to MP3 audiobooks from their library on a home computer.[28] OverDrive's streaming audiobook option—scheduled for release in 2012—will enable Mac users to access many audiobooks that were previously unavailable due to WMA compatibility issues. [29]

In January 2009, OverDrive informed Fictionwise that it would no longer be providing downloads for purchasers of e-books through Fictionwise as of January 31, 2009. No reason was provided to Fictionwise as to why it was being shut down. This prevents previous purchasers from being able to renew their books on new devices.[30] Fictionwise was working to provide replacement ebooks for its customers in alternative, non-DRM-protected formats, but did not have the rights to provide all of the books in different formats.[30]

See also

References

  1. 1.0 1.1 1.2 1.3 "Who we are". 
  2. "eBook Distribution Goes Global; OverDrive Content Reserve Creates International and Multi-lingual Marketplace.". 
  3. "OverDrive to Announce Solutions for Libraries to Meet Explosive Demand for eBooks". 
  4. "OverDrive Showcases WIN Catalog at PLA Conference". 
  5. 5.0 5.1 "OverDrive's Next Generation eBook Service to Extend Value of Digital Libraries". 
  6. Rakuten to Buy OverDrive
  7. "OverDrive's Digital Library Reserve Enables Circulating eBook and Digital Magazine Collections.". 
  8. "OverDrive Audio Books Platform Released". 
  9. "OverDrive Launches Audiobook Kiosks in Public Libraries". 
  10. "World's Greatest Classical Music Available via Download from Public Library Websites". 
  11. "OverDrive Download Video Celebrates One Year Anniversary". 
  12. "OverDrive to offer DRM-free audiobooks". 
  13. "OverDrive Reports Record International Expansion for 2013". Marketwire. 
  14. Normsoft (2/3/2006, updated 11/10/2009). "Article 133: How do I transfer files to my Palm device using OverDrive?". Normsoft, Inc. Knowledge Base.  Check date values in: |date= (help)
  15. "Children’s, Young Adult & International Titles Represent Fastest Growing Segments in Library & School eBook Catalogs". 
  16. "HarperCollins Launches Four Ebook Stores". 
  17. "Harlequin Enterprises Announces the Launch of E-Book Program". 
  18. "OverDrive Powers Digital Audiobook Service for Borders". 
  19. "OverDrive Deploys New Adobe Content Protection Service". Reuters. January 23, 2008. 
  20. "OverDrive and Nokia Reading". 
  21. "Collection Development". OverDrive. Retrieved 25 July 2014. 
  22. "Digital Bookmobile to Launch National Tour at Public Libraries". 
  23. "Happy 4th Birthday, Digital Bookmobile!". 
  24. "OverDrive Hints That Kindle Library Lending is Coming in September". 
  25. OverDrive Press Release (August 11, 2014). "International Read an eBook Day debuts September 18". Digital Book World. 
  26. "International Read An eBook Day". Marketing Christian Books. August 28, 2014. 
  27. "OverDrive Breaks the iPod Barrier for Downloadable Audio". 
  28. "Mac software introduced for digital audiobook downloads from public libraries". 
  29. "OverDrive to Provide Streaming Audiobooks to Libraries and Schools". 
  30. 30.0 30.1 "Fictionwise Support FAQ". Retrieved January 8, 2009. 

External links