|Categories||Environment, solutions-driven journalism, social issues, health, public policy, economics, social science, education|
|Publisher||Sara Miller McCune|
|Company||Miller-McCune Center for Research, Media and Public Policy|
|Based in||Santa Barbara, California|
Pacific Standard, formerly Miller-McCune, is an American magazine, published bimonthly in print and continuously online by the nonprofit Miller-McCune Center for Research, Media and Public Policy, headquartered in Santa Barbara, California.
Background: Miller-McCune years
Miller-McCune magazine was launched in 2008 by Sara Miller McCune, the founder and head of Sage Publications. It was named one of the year's "hottest launches" by MIN magazine and received the same honor from Library Journal the following year. It also received the 2008-2009 Society of Environmental Journalists Award for Outstanding Explanatory Journalism and the Utne Reader Independent Press Award 2009 for science/technology coverage. In 2010, Miller McCune was named by Folio magazine to the FOLIO: 40 list of publishing innovators: "At a time when print is becoming a secondary product for many publishers (in mindset if not revenue), Miller-McCune is succeeding with long-form journalism."
In 2010, the magazine launched Miller-McCune LIVE, a special events program to bring articles to life through comprehensive debate featuring industry leaders. The first debate, on lobbying, took place in September in Washington, D.C. The second debate was held in New York City in November with panelists Sree Sreenivasan and Rachel Sklar, who dug into the effects of social media on "real life" and ways to humanize the Internet.
In-depth pieces include stories such as "Native Environmentalism and the Alberta Oil Boom", "Global Warming: the Archaeological Frontier", "When Facebook Is Your Medical Record", as well as "Art and Alzheimer's: Another Way of Remembering", the story of Hilda Goldblatt Gorenstein (Hilgos) and the documentary "I Remember Better When I Paint".
Transition to Pacific Standard
In April 2011, editor John Mecklin announced his resignation, citing "creative differences" among other reasons. On May 17, the organization announced that Maria Streshinsky, former managing editor of The Atlantic magazine, would become the editor-in-chief of the magazine.
On February 17, 2012, Miller-McCune announced that the magazine's name would be changed to Pacific Standard as of the May–June 2012 edition. In a May 2012 interview, Streshinsky said that the publication's new name reflected its taking a "western" perspective: "We want to tell the nationally important stories that are coming out of this side of the country, and from the edges of the Pacific.... So many of the nation's biggest shifts have come from the West, and we want to showcase that."
As of January 2014, the magazine enjoyed its largest website traffic month ever. It continues to get most of its funding from Sage Publications, with much smaller amounts from subscription, newsstand, and website revenue.
Readership and topics covered
The magazine was created for opinion leaders, policymakers, and concerned citizens who are interested in developing solutions to some of the world’s toughest social and environmental problems. The pub's target readers are "influentials" who read The Economist, The Atlantic, Mother Jones, and Wired, but Streshinsky differentiates Pacific Standard by focusing on the behavioral and social sciences.
For stories to expect from Pacific Standard, editor-in-chief Maria Streshinsky has said:
"... we’re also committed to producing old-fashioned, well-told, deeply reported magazine journalism on subjects and characters of national interest or curiosity—we just want to do it in a way that is especially steeped in the relevant research literature and intellectual context. We value great storytelling and cogent analysis as much as anyone else on the block. And we love “conceptual scoops”—the kind of piece that can powerfully, sharply, and accurately reframe the reader’s understanding of an important, complex subject."
In 2014, Pacific Standard was nominated for its first-ever National Magazine Award, presented by the American Society of Magazine Editors, in the category of General Excellence for Literature, Science and Politics Magazines.
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