Peach (airline)

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Peach
Peach Aviation Logo.svg
IATA ICAO Callsign
MM APJ AIR PEACH
Founded 10 February 2011
Commenced operations 1 March 2012
Hubs
Fleet size 17
Destinations 17
Parent company Peach Aviation Limited
Headquarters Kansai International Airport, Izumisano, Japan
Key people Shinichi Inoue (井上 慎一 Inoue Shin'ichi?), CEO
Revenue JPY 14.3 billion (FY June 2013)[3]
Operating income JPY 1,046 million (June 2013)[3]
Website flypeach.com
Kensetsu-to, the headquarters of Peach
Aeroplaza (エアロプラザ), former headquarters

Peach Aviation (ピーチ・アビエーション 株式会社 Pīchi Abiēshon Kabushiki Gaisha?), operating under the brand name Peach is a low-cost airline based in Japan. Its head office is on the fifth floor of Kensetsu-to (建設棟 Kensetsu-tō?) on the property of Kansai International Airport in Izumisano, Osaka Prefecture.[4][5]

Peach has hubs at Kansai Airport in Osaka and at Naha Airport in Okinawa. In spring 2015, the airline planned to open a third hub at Narita International Airport in order to serve the Greater Tokyo Area.[6]

History

Peach was formed in February 2011 as A&F Aviation, a joint venture between All Nippon Airways (ANA) and the First Eastern Investment Group, a Hong Kong-based private equity and venture capital firm. The company applied for an operating certificate in April 2011 and changed its name to Peach Aviation in May 2011.[7] Its shares are held in almost equal portions by ANA, FEIG, and the Innovation Network Corporation of Japan (INCJ), ANA holding a slightly larger share of the three.[8]

Peach’s brand development was conducted by CIA, Inc. / The Brand Architect Group who engaged Neil Denari, for aircraft livery design and James Wilkie[7] for uniform design. The airline is based at Kansai International Airport.[9] In July 2011, Peach received 1,909 applications for its first class of ninety flight attendants.[10]

At one time, its headquarters were located on the third floor of Aeroplaza (エアロプラザ Earopuraza?),[11] located on the property of Kansai International Airport in Tajiri, Sennan District, Osaka Prefecture.[12][13] On 1 August 2011, Peach announced that it was moving its operations office from Aeroplaza to Kensetsu-to.[14]

The airline's first flight was on 1 March 2012, between Kansai and New Chitose Airport, which serves the Sapporo metropolitan area.[15]

Peach was the most successful of the three new Japanese low-cost carriers during their first year of operations, with average load factors around 80 percent versus 70 percent for Jetstar Japan and 50 to 60 percent for AirAsia Japan. Peach's 24-hour operations and exclusive terminal at Kansai Airport were credited for its relative success,[16] as well as its stronger focus on certain passenger experience factors such as its reservations and check-in systems.[17]

Peach cancelled over 2,000 planned flights for the summer 2014 season (about 16% of its total capacity) due to a shortage of pilots. The airline planned to have 62 pilots by October 2014 but only had 52 as of April, eight of whom were sick or injured and unable to fly. Loss of pilots to other airlines was a cause for the shortage.[18] It was later reported that Peach would consider allowing its pilots to commute from Haneda Airport to Kansai Airport on other airlines, a practice rarely allowed in Japan, in order to attract candidates who are unwilling to relocate to Osaka.[19]

Destinations

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A Peach Airbus A320 departs Toulouse–Blagnac Airport, France on a pre-delivery flight. (2013)

Peach offers service to the following destinations:[20]

Hong Kong

Japan

Republic of Korea

Taiwan

Future destinations

CEO Shinichi Inoue (井上 慎一 Inoue Shin'ichi?) commented in May 2011 that the airline planned to serve the resort markets of Guam and Saipan. Inoue also mentioned the possibility of Peach using less congested secondary airports to serve certain cities, such as using Saga Airport or Kitakyushu Airport to serve Fukuoka.[23] The airline has also had plans to launch flights to Beijing, Shanghai, Guangzhou, and Hangzhou in China.[24]

As of early 2015, Peach was considering new hubs in Seoul, Bangkok, Ho Chi Minh City, Tokyo and Sapporo,[25] as well as flights between its Okinawa hub and destinations in Southeast Asia.[26]

Fleet

Peach operates Airbus A320 aircraft in a 180‑seat configuration. The aircraft are leased from GE Capital Aviation Services.[27] Peach's first Airbus A320 was delivered to its home base at Kansai International Airport in November 2011.[28]

Peach has two named aircraft. Its first A320 was named Peach Dream; its tenth A320 was named Wing of Tohoku following a contest in which sixty elementary school students from the Tohoku region submitted proposals.[29]

Peach Air fleet[30][31]
Aircraft In Service Orders Passengers
Airbus A320-200 17 3[32] 180
Total 17 3 —

Incidents and accidents

On 28 April 2014, a Peach flight from New Ishigaki Airport to Naha Airport descended to an altitude of 248 feet (76 m) above the ocean after its pilot, an Argentine national, misunderstood instructions from air traffic control. The aircraft's ground proximity warning system alerted the pilot to the low altitude, and the plane landed safely in Naha.[33]

References

  1. ↑ http://www.flypeach.com/Portals/0/PressReleases/2014/140121-Press-Release-E.pdf
  2. ↑ 2.0 2.1 http://www.flypeach.com/Portals/0/PressReleases/2015/150210-Press-Release-E.pdf
  3. ↑ 3.0 3.1 Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ "Privacy Policy." Peach Aviation. Retrieved on 23 July 2011. "Peach Aviation Limited Kensetsu-to 5th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585" – Japanese: "〒549-8585　大阪府泉佐野市泉州空港北一番地　建設棟5階 Peach Aviation株式会社"
  5. ↑ "About Us." Peach. Retrieved on 1 November 2011. "Izumisano-shi, Osaka, Japan 549-8585" Address in Japanese: "大阪府泉佐野市"
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ 7.0 7.1 [1][dead link]
  8. ↑ Aoki, Mizuho. "Budget airline goes for a Peach of an image." Japan Times. Wednesday 25 May 2011. Retrieved on 10 September 2012.
  9. ↑ Aoki, Mizuho, "New budget carrier Peach hopes to fly high, charge low", Japan Times, 14 June 2011, p. 8.
  10. ↑ 格安航空ピーチ：ＣＡの公募倍率２１倍, Mainichi Shimbun, 23 July 2011.
  11. ↑ "Privacy Policy." Peach Aviation. Retrieved on 23 July 2011. "Personal information desk Peach Aviation Limited Aeroplaza 3F, 1 Senshu-kuko-naka, Tajiricho, Sennan-gun, Osaka 549-8585, Japan" – Japanese: "〒549-8585 大阪府泉南郡田尻町泉州空港中1 番地エアロプラザ3F Peach Aviation株式会社 個人情報取り扱い担当行き"
  12. ↑ "About Us." Peach. Retrieved on 21 July 2011. "Tajiri-cho, Sennangun, Osaka, Japan" Address in Japanese: "本社所在地 大阪府泉南郡田尻町"
  13. ↑ "航空運送事業の許可について（Peach・Aviation 株式会社）." Ministry of Land, Infrastructure, Transport, and Tourism. 7 July 2011. Retrieved on 21 July 2011. "１．本社所在地 大阪府泉南郡田尻町泉州空港中１番地（関西空港内）"
  14. ↑ "Peach Aviation Moves Operations Office to New Location." (Archive) Peach Aviation. 1 August 2011. Retrieved on 10 September 2012. "Kensetsu-to 5 th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585" Japanese press release: "本社オフィス移転のお知らせ." (Archive) "〒549-8585 大阪府泉佐野市泉州空港北一番地 建設棟 5 階"
  15. ↑ Kyodo News, "Cut-rate carrier Peach starts flights", The Japan Times, 2 March 2012, p. 6.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ http://www.flypeach.com/Portals/0/PressReleases/2013/131008-Press-Release-E.pdf
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ ピーチアビエーション：関空ＬＣＣ、５年で１０路線　ＣＥＯ「海外は香港・台湾優先」, Mainichi Shimbun, 1 June 2011
  24. ↑ [2][dead link]
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ SIA, Thai, ANA Launch New Carriers, Aviation Week
  28. ↑ Title Japan's Peach Aviation takes delivery of its first A320
  29. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ Peach Aviation Fleet of A320 (Active) | Airfleets aviation. Airfleets.net. Retrieved on 2014-04-12.
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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