Prime HD

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Prime HD
Launched 15 October 2007 – 25 September 2010
10 December 2007 – 4 October 2009 (breakaway)
Owned by Prime Media Group
Picture format 1080i (HDTV) 16:9
Slogan Bringing It Home
The Difference Is Clear
Country Australia
Language English
Broadcast area Regional Victoria,
Northern New South Wales,
Southern New South Wales,
Australian Capital Territory
Replaced by 7mate on Prime
Sister channel(s) Prime
7TWO on Prime
Freeview Prime owned (virtual) 60
Austar via Mystar HD DVR (virtual) 60

Prime HD was an Australian television channel, owned by Prime Media Group, that originally launched on 15 October 2007. This 7HD affiliate operated in Victoria, New South Wales, and in the Australian Capital Territory. Prime HD broadcast breakaway programming from 10 December 2007 until 4 October 2009. Prime HD fully ceased broadcasting on 25 September 2010.


During its time of breakaway broadcasting, Prime HD broadcast a range of programming, with exclusive transmissions on weekday and weekend afternoons, late on Sundays and weeknights, and Saturday nights. Approximately seven hours of exclusive programming was broadcast daily.

Weekday afternoon programming included repeats of locally produced lifestyle programming, such as Harry's Practice and The Great Outdoors, as well as movies and Disney cartoons. In the evenings a mixture of exclusive series, movies and encore screenings of series, such as Brainiac: Science Abuse, Day Break, and Scrubs were broadcast. The NightCap was broadcast exclusively on Tuesdays and Thursdays at 10.30pm until its axing during the Easter non-ratings break.

Exclusive weekend programming included extra Disney children's programs, a Saturday Afternoon Movie and an encore of Better Homes and Gardens which screens on Prime on Friday nights.


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