Promotion Marketing Association
|This article relies too much on references to primary sources. (December 2008)|
The Promotion Marketing Association (PMA) is an advocacy group and trade association for the promotion and integrated marketing sector. It seeks to "be the voice of the promotion industry, recognized and relied upon as the primary resource of promotion education, information and interaction for marketers."
The PMA is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands. Representing $750 billion in sales, these disciplines include promotion marketing, digital marketing, shopper/retailer marketing, sponsorship and experiential marketing. Founded in 1911, the PMA has championed this industry through its combination of research, education, advocacy, and collaboration opportunities. The organization's members are Fortune 500 companies, top marketing agencies, law firms, retailers, service providers and academia, representing thousands of brands worldwide. Our founding principles are:
• Resources • Education • Networking • Community
The PMA sponsors The REGGIE Awards. The REGGIE Awards are dedicatd to recognizing superior thinking, creativity, execution and results across the entire spectrum of integrated marketing. The name of the award -- The REGGIE - is derived from "cash register." Gold, Silver, Bronze awards are presented in each category.
The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.
Its president is Bonnie J. Carlson. The Past President, Claire Rosenzweig, is now President of the Better Business Bureau of New York.
It comprises a number of councils, including
- Entertainment Marketing
- Event Marketing
- Interactive Promotions
- Product Sampling & Demonstration
- Shopper Marketing
For membership information contact the PMA