Joe Quesada

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Joe Quesada
12.21.10JoeQuesadaByLuigiNovi.jpg
Quesada at the December 21, 2010 press conference to announce the "Fear Itself" event at Midtown Comics Times Square in Manhattan.
Born Joseph Quesada
(1962-12-01) December 1, 1962 (age 61)
New York City
Nationality American
Area(s) Writer, Penciller, Editor
Awards 1993 Diamond Gem Award for Best Cover[1]

Joseph "Joe" Quesada (born December 1, 1962)[2] is an American comic book editor, writer and artist. He became known in the 1990s for his work on various Valiant Comics books, such as Ninjak and Solar, Man of the Atom. He later worked on numerous books for DC Comics and Marvel Comics, such as Batman: Sword of Azrael and X-Factor, before forming his own company, Event Comics, where he published his creator-owned character, Ash.

In 1998 he became an editor of Marvel Comics' Marvel Knights line, before becoming editor-in-chief of the company in 2000, the first artist to attain that position. He was named Chief Creative Officer of Marvel Entertainment in 2010 and left his editor-in-chief role in January 2011, being replaced by Axel Alonso. He was, at his retirement, the longest-serving Marvel editor-in-chief other than Stan Lee.

Early life

Quesada was born in New York City to Cuban-born parents, and grew up in the Jackson Heights neighborhood of Queens.[3] The first comic book he became an ardent fan of was The Amazing Spider-Man, which he began reading around issue #98,[4] the last issue of a historic[5] anti-drug storyline, which garnered his father's approval. As the character resonated with him (in part because both grew up in Queens), Spider-Man remains a character he particularly enjoys drawing.[4]

Quesada majored in illustration at the School of Visual Arts,[4] from which he graduated with a BFA in 1984.[6] Though he had drifted away from comics, having come to think of them as a child's medium, his interest in them was renewed at age 25 when a friend who learned of his interest in art showed him Frank Miller's The Dark Knight Returns.[4]

Career

File:Ninjak03.jpg
The Mucha-inspired cover to Ninjak #3 (April 1994).

Writer and artist

Quesada started out as a freelance artist for Valiant Comics in the early 1990s.[4] His first widely distributed works were for Valiant Comics, specifically penciled interiors and covers for Ninjak, Solar, Man of the Atom and others. His art was heavily influenced by Alex Toth, Mike Mignola and Alphonse Mucha.[7] At DC Comics, he and writer Jack C. Harris co-created an updated version of the Golden Age character the Ray.[8] Quesada co-created the character Azrael with writer Dennis O'Neil in the Batman: Sword of Azrael miniseries in 1992.[9]

Later, Quesada and his inking partner Jimmy Palmiotti, formed a publishing company, Event Comics,[4] and co-created Ash, a firefighter with superpowers.[10][11] Quesada cites his editorial experience with Event, and the creators he formed relationships with during that period as that which best prepared him for the later role of Marvel's editor in chief.[4]

Marvel Comics

Marvel Knights

In 1998, Marvel Comics, which had just filed for Chapter 11 bankruptcy, asked Quesada to work for Marvel in a more exclusive capacity, and contracted him and his partners to produce a line of Marvel books dubbed Marvel Knights. As editor of Marvel Knights, Quesada worked on a number of low-profile characters such as Daredevil, Punisher, The Inhumans and Black Panther,[4] encouraging experimentation and using his contacts in the independent comics world to bring in creators such as David W. Mack, Mike Oeming, Brian Michael Bendis, Garth Ennis and Steve Dillon. Quesada also illustrated a Daredevil story written by film director Kevin Smith.

Editor in chief

Two and a half years after starting Marvel Knights, Joe Quesada became editor-in-chief of Marvel Comics[4] in 2000, following Bob Harras's departure from the company. Joe Quesada is the first artist to become Marvel's editor-in-chief,[12] and did so at the same time that Bill Jemas succeeded to the presidency of the company. The relationship culminated in the establishment of the Ultimate line of Marvel titles, which were aimed at teenagers and took place outside of the restrictive continuity of the Marvel Universe.

In the mid-2000s, Quesada imposed a moratorium on the practice of creatively bringing back characters thought to be dead, known as "dead is dead". In a January 2008 interview in which he was questioned about numerous characters that had since been resurrected, Quesada clarified that the policy was for writers to exercise forethought and caution before killing off characters or resurrecting them, so that such plots were not produced too frequently or without gravitas, and not that it be entirely prohibited.[13]

File:Houseofm1.jpg
House of M #1 featuring the Scarlet Witch. Variant cover art by Joe Quesada and Danny Miki.

Joe Quesada's predecessor as Marvel editor in chief, Bob Harras, canceled and restarted all of Marvel's titles that were not either X-Men-related or at fewer than 100 issues already. This was an effort to shore up sagging sales with a new #1 issue for each of Marvel's popular titles, issued at a time shortly after the 1990s bust of the comic book collecting market, and when Marvel was in the throes of bankruptcy. Quesada reversed this policy first by showing the "old", combined issue numbers beside the "new" numbers on covers (the difference between the two issue numbers shown on the cover would always be the number of issues that the series had before Harras restarted it), and then definitively restoring the "old" numbers for Fantastic Four, Amazing Spider-Man and Avengers when they each passed the 500 mark.[14]

Joe Quesada has been involved in the creation of three successful imprints:

Critics of Quesada's policy of emphasizing trade paperbacks charge that they cannibalize monthly comic book sales, because readers may opt to forego monthly series in order to wait for the cheaper collections, not realizing that monthly sales are an indicator to publishers of interest in such collections.[15]

When confronted with a backlash by fans due to his decision to dictate a controversial retcon of Peter Parker's marriage to Mary Jane Watson in the "One More Day" storyline, Quesada participated in a series of interviews on the subject to address the issue of the marriage, comparing it to real life marriages. He also promoted and praised the MC2 title Spider-Girl for continuing to provide fans with a stable marriage and an expanded family,[16] although that title was later canceled and relaunched multiple times,[17][18] eventually being cancelled for good in 2010.

In June 2009 Quesada began writing a weekly column for Comic Book Resources called "Cup O' Joe", in which he answers questions every Friday from readers or provides information on Marvel projects.[19]

On February 10, 2010, Quesada issued a public apology for the content of Captain America #602, which had drawn condemnation from national Tea Party leaders, for its depiction of an apparent Tea Party protest, and the black superhero Falcon, reacting to it by saying that he would not be welcomed by a crowd of "angry white folks." Also at issue was the slogans on the some of the signs held by the protestors. Quesada stated that future reprints of that story would have the offending material omitted.[20][21]

Chief Creative Officer

File:3.31.12UltimateSpider-ManTVLaunchPartyByLuigiNovi1.jpg
Quesada with writer/producer Joe Kelly prepare a March 31, 2012 sneak preview of Ultimate Spider-Man for fans at Midtown Comics in Manhattan, the day before the series' broadcast TV debut.

On June 2, 2010 Marvel announced that it promoted Joe Quesada to Chief Creative Officer of Marvel Entertainment. In this position Quesada will help ensure that all portrayals of Marvel's characters and stories remain true to the essence of Marvel history. He will also oversee the creative aspects of media adaptations of Marvel properties, which include participating in story and script development.[22]

On January 4, 2011, Quesada stepped down as editor-in-chief, and was replaced by Axel Alonso. After being given the additional job of CCO, in 2010, Quesada explained to Comic Book Resources, "With my increased travel schedule over the last year plus, I've only been able to work with the publishing division in a more macro sense, or as you put it, a more, "big picture," sense. During this time, Tom and Axel have been handling the more detailed functions of the stories within our comics. My role has been one in which I work on the larger stories and the overall flavor and feel of our books and universe."[23][24]

Quesada later elaborated on this decision in a 2011 interview with Visual Arts Journal, a publication of his alma mater, the School of Visual Arts, by saying that he always viewed the editor in chief position as a finite one that he would leave after he accomplished what he had set out to, and that the then-recent purchase of Marvel by Disney opened up opportunities he wanted to explore. Quesada contrasted his former editor in chief role as one in which he was solely focused on rebuilding Marvel's editorial division and overseeing its comics content, with his Chief Creative Officer role as one in which he would be involved creatively with several divisions.[4]

Techniques and materials

When illustrating, Quesada begins with sketches much smaller than the actual size at which he will render the final drawing. He employs a Cintiq drawing tablet when he desires to do a "tighter" digital layout of an illustration. When sketching figures, he will sometimes use photographic reference, and incorporate the photos directly into his sketches during the process of finalizing a layout. Once he makes a final decision on a layout, he will then print it out at full size, and use a light box to pencil it, sometimes altering elements in the design such as lighting or other details.[25][26]

Media appearances

In Kevin Smith's 1995 film Mallrats Quesada is credited as an artist for the opening sequence featuring fictional comic books covers. He appears in the closing scene of Chasing Amy, alongside frequent collaborator and inker Jimmy Palmiotti, signing comic books at a convention. He later appeared as a pizza delivery man in Smith's 2001 film Jay and Silent Bob Strike Back.

Quesada was one of a number of comics creators that appeared in Once Upon A Time The Super Heroes, a 2002 documentary about the creation and evolution of comic book superheroes.[27]

Awards

Personal life

Quesada lives with his wife, Nanci and their daughter, Carlie, in a loft in the Flatiron District.[28] [28][29]

Quesada is a fan of the New York Mets, having grown up 15 blocks from Shea Stadium, which his father help build as part of the construction crew.[28]

Bibliography

DC

Marvel

Other publishers

  • Ash #1, 1/2 (also writer) (Event, 1994–97)
  • Ash: The Fire Within, miniseries, #2 (also writer) (Event, 1997)
  • Deathmate: Epilogue (Image, 1994)
  • Ninjak #1–3 (Acclaim, 1994)
  • Painkiller Jane #1 (writer) (Dynamite, 2006)
  • Painkiller Jane Zero #0 (writer) (Event, 1999)
  • X-O Manowar #0 (Acclaim, 1993)

References

  1. ↑ 1.0 1.1 Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Comics Buyer's Guide #1650; February 2009; Page 107
  3. ↑ Jennings, Dana. "New York Action Hero". The New York Times. November 23, 2003. Accessed may 28, 2009. "Mr. Quesada also falls squarely in comics' up-by-your-bootstraps, Ellis Island lineage. He grew up in Jackson Heights, Queens (Spider-Man's home borough), the comics-seduced child of Cuban immigrants."
  4. ↑ 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 Glaser, Brian. "Q+A: Joe Quesada". Visual Arts Journal. School of Visual Arts. Fall 2011. pp. 50–55.
  5. ↑ Cronin, Brian. "Comic Book Legends Revealed #226". Comic Book Resources. September 24, 2009
  6. ↑ "In the Press: Joe Quesada in The New York Times". School of Visual Arts. October 12, 2011
  7. ↑ Weiland, Jonah. "Father and Child Reunion: Joe Quesada's 'Daredevil: Father'". Comic Book Resources. February 2, 2004
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Manning "1990s" in Dolan, p. 255: "Azrael, one of the most important characters of the modern Batman mythos, was dropped right under the noses of an unsuspecting reading populace in the debut issue of Batman: Sword of Azrael by esteemed bat-scribe Denny O'Neil, talented young penciler Joe Quesada, and inker extraordinaire Kevin Nowlan."
  10. ↑ Brady, Matt. "Josh Brolin in Line for Jonah Hex". Newsarama. October 10, 2008
  11. ↑ Ash Omnibus. Barnes & Noble. Retrieved October 30, 2011.
  12. ↑ David, Peter (May 5, 2014). "Remembering Carl Barks’ work & Marvel editorial changes". peterdavid.net. Reprinted from Comics Buyer's Guide #1401 (September 22, 2000).
  13. ↑ Weiland, Jonah (January 28, 2008). "The 'One More Day' Interview with Joe Quesada - The Fans". Comic Book Resources.
  14. ↑ This was also later done with Daredevil, as well as with Incredible Hulk, Thor, and Captain America for each books' respective 600th issues. In the case of Avengers, this reversion to the "original" numbering was short-lived; at writer Brian Michael Bendis's request, Avengers ended with issue 502 and was almost immediately restarted as New Avengers.
  15. ↑ David, Peter (October 21, 2003). "WHAT'CHA WANNA KNOW?". peterdavid.net. Writer Peter David expressed this sentiment in a question-and-answer thread on his blog, in response to an October 21, 2003 5:45 a.m. post.
  16. ↑ Weiland, Jonah (January 2, 2008). "The "One More Day" Interviews with Joe Quesada, Pt. 3 of 5". Comic Book Resources.
  17. ↑ Khouri, Andy (October 13, 2008). "DeFalco Confirms Amazing Spider-Girl Cancellation". Comic Book Resources.
  18. ↑ "Spider-Girl Returns In Marvel Digital Comics". Comic Book Resources. March 18, 2009
  19. ↑ Quesada, Joe (June 12, 2009). "Joe Quesada Joins CBR!" Comic Book Resources.
  20. ↑ Miller, Joshua Rhett. "Tea Party Jab to Be Zapped from Captain America Comic, Writer Says". Fox News. February 10, 2010.
  21. ↑ Itzkoff, Dave. "Stars and Gripes: Tea Party Protests Captain America Comic". The New York Times. February 10, 2010
  22. ↑ "Marvel's JOE QUESADA Promoted to Chief Creative Officer". Newsarama. June 2, 2010
  23. ↑ Moore, Matt. "Marvel Promotes Axel Alonso to Editor-in-Chief". ABC News. January 4, 2011
  24. ↑ Phegley, Kiel. "Alonso Named Marvel Editor-In-Chief". Comic Book Resources. January 4, 2011
  25. ↑ Quesada, Joe. "The Making of the Cover for 'Amazing Spider-Man' #593". Comic Book Resources. June 12, 2009
  26. ↑ "Cup O' Doodles" Archives. Comic Book Resources, accessed January 10, 2011.
  27. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ 28.0 28.1 28.2 Mala, Elisa (September 30, 2011). "Espresso and the Incredible Hulk". The New York Times. September 30, 2011.
  29. ↑ Quesada, Joe. "Marvel T&A: Tributes & Teasers". Comic Book Resources. September 24, 2010

External links

Preceded by Marvel Comics Editor-in-Chief
2000–2010		 Succeeded by
Axel Alonso
Preceded by Iron Man writer
2000
(with Frank Tieri in late 2000)		 Succeeded by
Frank Tieri
Preceded by The Amazing Spider-Man artist
2007		 Succeeded by
Steve McNiven
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