Red Robin

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This article is about the restaurant chain. For other uses, see Red Robin (disambiguation).
Red Robin Gourmet Burgers, Inc.
Public
Traded as NASDAQ: RRGB
Industry Restaurant
Founded 1969 Seattle, Washington,
Headquarters Greenwood Village, Colorado (2000)
Number of locations
 500 (September 2014)[1]
Products Casual Dining
Website redrobin.com

Red Robin Gourmet Burgers, or simply Red Robin, is a chain of casual dining restaurants founded in 1969 in Seattle, Washington, and now headquartered in Greenwood Village, Colorado.

History

The original Red Robin stood at the corner of Furhman and Eastlake Avenues E. in Seattle, at the southern end of the University Bridge. This building dates from 1940 and was first called Sam's Tavern. The owner, Sam, sang in a barbershop quartet and could frequently be heard singing the song "When the Red, Red Robin (Comes Bob, Bob, Bobbin' Along)". He liked the song so much that he eventually changed the name to Sam's Red Robin.[2]

A Red Robin restaurant in Tukwila, Washington
Red Robin burger with fries

In 1969, local Seattle restaurant entrepreneur Gerry Kingen bought the restaurant and expanded it. The business dropped the "Sam's" and simply became Red Robin. The first restaurant was 1,200 sq ft (110 sq m). It was a favored hangout for University of Washington students.[3][4] Kingen continued to operate the location as a tavern for a few years, but later added hamburgers to the menu, eventually giving fans 28 different burgers to choose from, and sales skyrocketed.

After 10 years of building the Red Robin concept Kingen decided to franchise it,[5] which proved to be significant in the development of the chain. Through franchising, and through one franchisee in particular, the chain drew its strength. Kingen's association with the company he founded later ended, but the franchising system endured, creating disciples of the gourmet burger format that extended the physical presence and geographic reach of the enterprise for beyond the efforts of its creator.

In 1979, Kingen sold Michael and Steve Snyder the rights to open a Red Robin in Yakima, Washington and The Snyder Group Company became Red Robin's first franchisee. In 1980, Red Robin opened a restaurant in Portland, Oregon. In 1983, Red Robin adopted a mascot named Red. In 1985, Red Robin boasted 175 restaurants when the corporate headquarters was moved from downtown Seattle to Irvine, California after CEO Kingen sold a controlling interest in Red Robin Corp. to Skylark Corporation of Japan and where Michael Snyder had Red Robin offices. With marginal successes and poor financial performance under Skylark's management, Kingen, then a minority owner, in 1995 stepped back into Red Robin with Michael Snyder to nurse the company back to profitability. In 2000, the company opened its 150th restaurant. Headquarters was moved to the Denver Tech Center. In 2000, Red Robin merged with the Snyder Group, and Snyder became president, chairman and CEO of the merged company. Snyder took the company public in 2002. The company has more than 450 restaurants with combined sales close to US$1,000,000,000.

The original Red Robin closed on March 21, 2010 due to prohibitive maintenance costs for the old building.[6][7][8][9] It was demolished on August 28, 2014.[10]

Recently, Red Robin has added a "simplified" line of restaurants called Red Robin's Burger Works featuring quick service and with locations in Washington D.C., Illinois, Ohio and Colorado.[11]

Data security complaint

In 2011, Neowin reported that Red Robin forced customers to use their phone number as the password to access their “Red Royalty” rewards program account, as well as the means to look up the account in the restaurant, should the customer forget his/her card. Moreover, the program's Terms and Conditions read:

“You will need your password (phone number) to access your Red Royalty account. If someone does learn your password, then you accept full responsibility for any actions that person takes using your password.”

Neowin concluded: "While guessing this password does not give an attacker any credit card information, there is still no excuse for this type of shoddy security practice in 2011."[12]

See also

References

  1. ↑ Red Robin Gourmet Burgers 2010 Annual Report
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Hillestad, Kimberly "A Long Dry Spell" The Daily University of Washington April 8, 1999
  4. ↑ Vu, Tiffany "Bye bye, birdie" The Daily University of Washington March 5, 2010
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ "Red Robin to close original Seattle location March 21." The Seattle Times.
  8. ↑ Guzman, Monica "Red Robin publishes Seattle memories of shuttered restaurant" Seattle Post-Intelligencer blog March 23, 2010
  9. ↑ Sthe Stranger, March 25, 2010: The End of a Red Robin Era Linked 2014-08-31
  10. ↑ The Stranger, August 28, 2014: This Red Robin Is No More! It Has Ceased To Be! This Is An Ex-Robin! Linked 2014-08-31
  11. ↑ Red Robin's Burger Works[1]
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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