Robert Morse

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Robert Morse
Robert Morse at PaleyFest 2014.jpg
Morse at The Paley Center For Media's PaleyFest 2014 Honoring Mad Men
Born (1931-05-18) May 18, 1931 (age 87)
Newton, Massachusetts, U.S.
Occupation Actor, singer
Years active 1953–present
  • Carol Ann D'Andreá (m. 1961; div. 1981)
  • Elizabeth Roberts (m. 1989)

Robert Alan Morse (born May 18, 1931) is an American actor and singer best known as the star of both the 1961 original Broadway production and 1967 movie version of How to Succeed in Business Without Really Trying, and as Bertram Cooper, from 2007 to 2015, in the AMC dramatic series Mad Men.[1][2][3][4]

Early life

Morse was born on May 18, 1931 in Newton, Massachusetts, the second child of Charles Morse and Mary SIlver. He attended a number of different schools until finding his inspiration in Henry Lasker, a drama teacher at Newton High School. "He knew what I had burning in me and wanted to express." Upon graduation, he left home for New York City to fulfill his ambition of becoming an actor, joining his elder brother Richard who was already studying acting at the prestigious Neighborhood Playhouse. With almost lightning speed he wound up with a role in The Proud and Profane (1956), a film starring William Holden and Deborah Kerr (although uncredited, he did manage to work for five to six weeks on the film at the lofty sum of $500 a week). Soon thereafter, he was cast as Barnaby Tucker in the original Broadway production of Thornton Wilder's The Matchmaker, and his career was off and running.


Morse has earned multiple nominations and wins for Tony, Drama Desk and Emmy awards over a period of five decades. He is well known for his appearances in musicals and plays on Broadway, as well as roles in movies and television shows. Perhaps best known for his role as young 1960s New York City businessman J. Pierrepont Finch in the 1961 Broadway production and 1967 film version of the Frank Loesser and Abe Burrows musical, How to Succeed in Business Without Really Trying, Morse gained new prominence in the late 2000s for his recurring role of elder 1960s New York City businessman Bertram Cooper on the AMC television show Mad Men.[5]

Having already played Barnaby on Broadway, Morse reprised the role in the 1958 film adaptation of The Matchmaker, this time opposite Shirley Booth. That same year, he won the Theatre World Award and was nominated for the Tony Award for Best Performance by a Featured Actor in a Play for Say, Darling. What was considered the final step toward full stardom was his performance as J. Pierrepont Finch in the Pulitzer Prize-winning How to Succeed in Business Without Really Trying. It won him the Tony Award for Best Performance by a Leading Actor in a Musical in 1962.[6] He also starred in the 1967 movie version.

Photo by Carl Van Vechten, 1958

In 1964, Morse co-starred in the comedy film Quick, Before It Melts. In 1965, Morse appeared in the black comedy film The Loved One, a movie based on the Evelyn Waugh novel of the same name that satirized the funeral business in Los Angeles, in particular the Forest Lawn Cemetery. In 1967, he co-starred in A Guide for the Married Man, opposite Walter Matthau. In 1968, he appeared in the comedy Where Were You When the Lights Went Out? opposite Doris Day. In the same year, he appeared in the 1968 television series That's Life, which attempted to blend the musical genre with a situation comedy centered on newlyweds "Robert" and "Gloria" (played by E. J. Peaker).[7] In 1987, Morse also appeared in the movie The Emperor's New Clothes , in which he played "The Tailor" starring Sid Caesar. Morse was in the original Broadway cast of Sugar, a 1972 musical stage adaptation of Some Like It Hot, for which he was nominated for another Tony. He won a Tony for Best Performance by a Leading Actor in a Play and the Drama Desk Award for Outstanding One-Person Show for his portrayal of Truman Capote in Tru (1989).[8] In 1992, he recreated his performance for the PBS series American Playhouse and won the Emmy Award as Best Actor in a Miniseries or Special. In 1999, Morse was inducted into the American Theater Hall of Fame for his long career as a stage actor.[9] In 2002, Morse was cast in the role of the Wizard of Oz in the San Francisco run of the musical Wicked, but quit the show before it opened on Broadway. He was replaced by Joel Grey.[10]

Morse joined other performers, including Marlo Thomas, in creating the 1972 Free to Be... You and Me children's album.

He also provided the voice for the cartoon character Howler in Hanna Barbera's Pound Puppies.

Another famous role he played was Jack in the 1979 animated Rankin/Bass special Jack Frost. In The First Easter Rabbit, also by Rankin/Bass, he was the voice of the main character, Stuffy.

Morse has appeared in dozens of TV shows going back to the live days of television with the Kraft Theatre and General Electric Theatre. He appeared as Boss Hogg's devious nephew, Dewey Hogg, in The Dukes of Hazzard sixth season episode "How to Succeed in Hazzard" (1984). He had featured roles in the 1993 miniseries Wild Palms and the 2000 medical drama City of Angels.

Beginning in 2007, Morse took on a recurring role in the AMC dramatic series Mad Men as Bertram Cooper, a partner in the advertising agency Sterling Cooper, for which role he was nominated for a Primetime Emmy Award for Outstanding Guest Actor in a Drama Series in 2008, 2010, 2011, 2013, and 2014.

Personal life

Morse has been married twice[8] and has five children.[citation needed]



Year Title Role Notes
1956 The Proud and Profane Casualty Uncredited
1958 The Matchmaker Barnaby Tucker
1963 The Cardinal Bobby
1964 Honeymoon Hotel Jay Menlow
1964 Quick Before It Melts Oliver Cromwell Cannon
1965 The Loved One Dennis Barlow
1967 Oh Dad, Poor Dad, Mamma's Hung You in the Closet and I'm Feelin' So Sad Jonathan
1967 How to Succeed in Business Without Really Trying J. Pierpont Finch
1967 A Guide for the Married Man Edward L. Stander
1968 Where Were You When the Lights Went Out? Waldo Zirrer
1970 The Boatniks Ensign Garland
1976 The First Easter Rabbit Young Stuffy Television movie
1978 The Stingiest Man in Town Young Scrooge Television movie
1979 Jack Frost Jack Frost Television movie
1979 Rudolph and Frosty's Christmas in July Jack Frost Television movie
1984 Calendar Girl Murders Nat Couray Television movie
1987 Hunk Garrison Gaylord
1987 The Emperor's New Clothes The Tailor
1990 Masquerade N/A Television movie
1995 Here Come the Munsters Grandpa Television movie
2002 It's All About You Dr. Flowers
2006 I Did Not Know That Nick Rabinowitz Television movie
2012 The Man Who Shook the Hand of Vicente Fernandez Burt


Year Title Role Notes
1954 The Secret Storm Jerry Ames #1 Unknown episodes
1955 Goodyear Playhouse N/A Episode: "Man on Spikes"
1956 The Alcoa Hour Jiya Episode: "The Big Wave"
1956 Matinee Theatre Larry Episode: "Eye of the Storm"
1957 Matinee Theatre Frank Wilson Episode: "Rain in the Morning"
1959 Alfred Hitchcock Presents Phil Episode: "Touché"
1959 Play of the Week Gustave Episode: "Thieves Carnival"
1960 Alfred Hitchcock Presents Len Episode: "Hitch Hike"
1960 Play of the Week Professor Pearson Episode: "The Velvet Glove"
1961 Shirley Temple's Storybook Drum Carpenter Episode: "Rebel Gun"
1961 Naked City Richy Wilkin Episode: "Sweet Prince of Delancey Street"
1968–1969 That's Life Robert Dickson 26 episodes
1971 Alias Smith and Jones Fred Philpotts Episode: "The Day They Hanged Kid Curry"
1971 Night Gallery Roger Blacker Episode: "Marmalade Wine"
1971 Love, American Style N/A Episode: "Love and the Ledge"
1974 Love, American Style Everett Episode: "Love and the Forever Tree"
1978 Fantasy Island Barney Shore Episode: "The Island of Lost Women"
1982 All My Children Harry the Bookie Episode: "20 July 1982"
1982 The Good Book N/A Unknown episodes
1983 Monchhichis Moncho Unknown episodes
1983 One Day at a Time Frank Sampson Episode: "Worried Heart"
1983 Masquerade N/A Episode: "Pilot"
1984 The Fall Guy Sky Kelly Episode: "Rabbit's Feet"
1984 The Dukes of Hazzard Dewey Hogg Episode: "How to Succeed in Hazzard"
1984 Tales of the Unexpected Stephen Shaw Episode: "Sauce for the Goose"
1985 Murder, She Wrote Marc Faber Episode: "Broadway Malady"
1985 Trapper John, M.D. Honest Wayne McIntyre Episode: "A False Start"
1985 The Twilight Zone Cupid Episode: "Ye Gods"
1986 You Again? Officer Morton Episode: "The Lush Life"
1986–1987 Pound Puppies Howler 25 episodes
1991 ProStars N/A Unknown episodes
1992 Tiny Toon Adventures Goopy Geer Episode: "Two-Tone Town"
1992 American Playhouse Truman Capote Episode: "Tru"
Primetime Emmy Award for Outstanding Lead Actor in a Miniseries or a Movie
1993 Wild Palms Chap Starfall 3 episodes
1995 Aaahh!!! Real Monsters Dootch Episode: "Where Have All the Monsters Gone?"
1997 Rugrats Mr. Koch Episode: "Faire Play"
1997 Superman Desaad Episode: "Father's Day"
1997 Union Square Santa Claus Episode: "Jack Gets a Hot Tip"
1998 Suddenly Susan Uncle Bert Episode: "The Thanksgiving Episode"
1999 The Wild Thornberrys Jake Episode: "Two's Company"
2000 City of Angels Edwin O'Malley 14 episodes
2007–2015 Mad Men Bertram Cooper 58 episodes
Satellite Award for Best Cast – Television Series
Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series
Nominated—Primetime Emmy Award for Outstanding Guest Actor in a Drama Series (2008, 2010–11, 2013–14)
Nominated—Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series (2008, 2011, 2013)
2007 Jeff Ltd. Ron Episode: "Too Many Hens in the Foxhouse"
2014 Sofia the First Marshak Episode: "Mystic Meadows"
2014 The Legend of Korra Governor Episode: "After All These Years"


  1. Lua error in Module:Citation/CS1/Identifiers at line 47: attempt to index field 'wikibase' (a nil value).
  2. Simonson, Robert. ""Mad Men" and In Your Arms Star Robert Morse on Making Jon Hamm Cry". Retrieved 25 July 2014.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. "Robert Morse". Retrieved 25 July 2014.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. "Bertram Cooper".<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. Itzkoff, Dave (May 27, 2014). "Robert Morse on His Big 'Mad Men' Number". New York Times. Retrieved 25 July 2014.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  6. " – The American Theatre Wing's Tony Awards – Official Website by IBM". IBM Corp., Tony Award Productions. Retrieved 10 March 2011.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  7. entry for That's Life
  8. 8.0 8.1 Hutchings, David (January 15, 1990). "His Boyishness a Casualty of Age and Experience, Robert Morse Is Reborn as Truman Capote". People.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  9. "On Stage: New class of theater hall of famers". Pittsburgh Post-Gazette.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  10. David Cote (2005). Wicked: The Grimmerie: A Behind-the-Scenes Look at the Hit Broadway Musical. Hyperion. ISBN 1-4013-0820-1.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>

External links