Rube Goldberg

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Rube Goldberg
Goldberg Himself.jpg
In 1916
Born Reuben Garrett Lucius Goldberg
(1883-07-04)July 4, 1883
San Francisco, California, U.S.
Died December 7, 1970(1970-12-07) (aged 87)
New York City, New York, U.S.
Resting place Mount Pleasant Cemetery in Hawthorne, New York
Occupation Engineer, sculptor, news reporter, cartoonist
Known for Rube Goldberg machines
Something for nothing (1940)

Reuben Garrett Lucius "Rube" Goldberg (July 4, 1883 – December 7, 1970) was an American cartoonist, sculptor, author, engineer, and inventor.

He is best known for a series of popular cartoons depicting complicated gadgets that perform simple tasks in indirect, convoluted ways, similar to Heath Robinson devices in the UK, as well as the Storm P devices in Denmark. Goldberg received many honors in his lifetime, including a Pulitzer Prize for his political cartooning in 1948 and the Banshees' Silver Lady Award in 1959.[1]

Goldberg was a founding member and the first president of the National Cartoonists Society,[2] and he is the namesake of the Reuben Award, which the organization awards to the Cartoonist of the Year. He is the inspiration for various international competitions, known as Rube Goldberg Machine Contests, which challenge participants to make a complicated machine to perform a simple task.

Personal life

Reuben Lucius Goldberg was born July 4, 1883, in San Francisco, California, to Jewish parents Max and Hannah (Cohen) Goldberg.[3] He was the third of seven children, three of whom died as children (older brother Garrett, younger brother Walter, and younger sister Lillian also survived).[4]

Rube began tracing illustrations when he was four years old, and first took professional drawing lessons when he was eleven.[4]

Rube married Irma Seeman on October 17, 1916.[3] They lived at 98 Central Park West in New York City and had two sons named Thomas and George.

During World War II Goldberg's sons changed their surname, at Goldberg's insistence, because of the amount of hatred towards him stemming from the political nature of his cartoons.[5] Thomas chose the surname of George for his brother, and George, wanting to keep a sense of family cohesiveness, did the same. Thomas and George's children now run a company called RGI (Rube Goldberg Incorporated) to maintain the Goldberg name. John George (Thomas's son) is assisted by his cousin Jennifer George[6][7] (George's daughter) and John's son Joshua George to keep the family name alive.[8]

Goldberg died in 1970 at the age of 87, while his widow, Irma, died on April 26, 1990 at the age of 95.[9]


Rube Goldberg with family, 1929

Goldberg's father was a San Francisco police and fire commissioner, who encouraged the young Reuben to pursue a career in engineering. Rube graduated from the University of California, Berkeley in 1904 with a degree in Engineering [1] and was hired by the city of San Francisco as an engineer for the Water and Sewers Department. After six months he resigned his position with the city to join the San Francisco Chronicle where he became a sports cartoonist.[1] The following year, he took a job with the San Francisco Bulletin, where he remained until he moved to New York City in 1907, finding employment as a cartoonist with the New York Evening Mail.[4]

The New York Evening Mail was syndicated to the first newspaper syndicate, the McClure Newspaper Syndicate, giving Goldberg's cartoons a wider distribution, and by 1915 he was earning $25,000 (25,000 is equivalent to about 581,217 dollars today) per year and being billed by the paper as America's most popular cartoonist.[4] Arthur Brisbane had offered Goldberg $2,600 per year in 1911 in an unsuccessful attempt to get him to move to William Randolph Hearst's newspaper chain, and in 1915 raised the offer to $50,000 per year. Rather than lose Goldberg to Hearst, the New York Evening Mail matched the salary offer and formed the Evening Mail Syndicate to syndicate Goldberg's cartoons nationally.[4]

Goldberg was syndicated by the McNaught Syndicate from 1922 until 1934.

A prolific artist, Goldberg produced several cartoon series simultaneously, including Mike and Ike (They Look Alike), Boob McNutt, Foolish Questions,[10] What Are You Kicking About,[11] Telephonies,[12] Lala Palooza and The Weekly Meeting of the Tuesday Women's Club. The cartoons that brought him lasting fame involved a character named Professor Lucifer Gorgonzola Butts. In that series, Goldberg drew labeled schematics of the comical "inventions" that would later bear his name.

Cultural legacy

In 1931 the Merriam-Webster dictionary adopted the phrase "Rube Goldberg"[dubious ] as an adjective defined as accomplishing something simple through complicated means.[13]

Predating Goldberg, the corresponding term in the UK was, and still is, "Heath Robinson", after the English illustrator with an equal devotion to odd machinery, also portraying sequential or chain reaction elements.[14]

Goldberg's work was commemorated posthumously in 1995 with the inclusion of Rube Goldberg's Inventions, depicting Professor Butts' "Self-Operating Napkin" in the Comic Strip Classics series of U.S. postage stamps.[15]

Film and television

Advertisement (1916)
Advertisement (1916)

Rube Goldberg wrote a feature film featuring his machines and sculptures called Soup to Nuts, which was released in 1930 and starred Ted Healy and The Three Stooges.

In the 1962 John Wayne movie Hatari!, an invention to catch monkeys by character Pockets, played by Red Buttons, is described as a "Rube Goldberg."

In the late 1960s and early 70s, educational shows like Sesame Street, Vision On and The Electric Company routinely showed bits that involved Rube Goldberg devices, including the Rube Goldberg Alphabet Contraption, and the What Happens Next Machine.[16][17]

Various other films and cartoons have included highly complicated machines that perform simple tasks. Among these are Flåklypa Grand Prix, Looney Tunes, Tom and Jerry, Wallace and Gromit, Pee-wee's Big Adventure, The Way Things Go, Edward Scissorhands, Back to the Future, Honey, I Shrunk the Kids, The Goonies, Gremlins, the Saw film series, Chitty Chitty Bang Bang, The Cat from Outer Space, Malcolm, Hotel For Dogs, the Home Alone film series, Family Guy, American Dad!, and Waiting...

Also in the Final Destination film series the characters often die in Rube Goldberg-esque ways. In the film The Great Mouse Detective, the villain Ratigan attempts to kill the film's heroes, Basil of Baker Street and David Q. Dawson, with a Rube Goldberg style device. The classic video in this genre was done by the artist duo Peter Fischli & David Weiss in 1987 with their 30-minute video "Der Lauf der Dinge" or "The Way Things Go".

Honda produced a video in 2003 called "The Cog" using many of the same principles that Fischli and Weiss had done in 1987.

In 2005, the American alternative rock/indie band The Bravery released a video for their debut single, "An Honest Mistake," which features the band performing the song in the middle of a Rube Goldberg machine.

In 1999, an episode of The X-Files was titled "The Goldberg Variation". The episode intertwined characters FBI agents Mulder and Scully, a simple apartment super, Henry Weems (Willie Garson) and an ailing young boy, Ritchie Lupone (Shia LaBeouf) in a real-life Goldberg device.

The 2010 music video "This Too Shall Pass – RGM Version" by the rock band OK Go features a machine that, after four minutes of kinetic activity, shoots the band members in the face with paint. "RGM" presumably stands for Rube Goldberg Machine.[18]

2012 The CBS show Elementary features a machine in its opening sequence.

2014 The Web Series, "Deadbeat," on Hulu features an episode titled, "The Ghost in the Machine," which features the protagonist, Kevin, helping the ghost of Rube Goldberg complete a contraption that will bring his grandchildren together after making a collection of random items into a machine that ends up systematically injuring two of his grandchildren so they end up in the same hospital and finally meet.


Both board games and video games have been inspired by Goldberg's creations, such as the 60's era board game Mouse Trap, the 1990s-era series of The Incredible Machine games, and Crazy Machines.[citation needed] The Humongous Entertainment game Freddi Fish 2: The Case of the Haunted Schoolhouse involves searching for the missing pieces to a Rube Goldberg machine to complete the game.

Rube Works: The Official Rube Goldberg Invention Game, the first game authorized by The Heirs of Rube Goldberg, was published by Unity Games (the publishing arm of Unity Technologies) in November 2013.[19]

See also


  1. 1.0 1.1 1.2 Goldberg, Reuben. "Members / In Memoriam / Rube Goldberg" (JPEG). National Cartoonists Society. Retrieved August 5, 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. "The History of the NCS". National Cartoonists Society.
  3. 3.0 3.1 Contemporary Authors: First revision, Volumes 5–8. Gale Research Company. 1969. p. 448.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. 4.0 4.1 4.2 4.3 4.4 Marzio, Peter C. (1973). Rube Goldberg: His Life and Work. Harper and Row. ISBN 0060128305.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. Peterson, Alison J. (November 20, 2007). "George W. George, at 87; writer, producer of films and Broadway plays". New York Times News Service. Boston Globe. Retrieved January 28, 2015.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  6. "The Art of Rube Goldberg". Jennifer George NYC. Retrieved December 13, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  7. George, Jennifer. "About".<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  8. Peterson, Alison J. (November 20, 2007). "Obituaries – George W. George, at 87; writer, producer of films and Broadway plays". The Boston Globe. New York Times News Service. Retrieved November 28, 2007.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  9. "Obituaries – Irma Seeman Goldberg; Hospital Volunteer, 95". The New York Times. April 27, 1990. Retrieved August 5, 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  10. "Foolish Questions hi". The San Francisco Call. December 2, 1910. p. 13.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  11. "What Are You Kicking About". The San Francisco Call. June 1, 1910. p. 13.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  12. "Telephonies". The San Francisco Call. July 12, 1911. p. 10.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  13. "Rube Goldberg". Merriam-Webster Online Dictionary. 2009. Retrieved August 5, 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  14. "Pleasingly Pointless". February 27, 2012. Retrieved December 13, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  15. "American Topics: 20 Classic Comic Strips Get (Postage) Stamp of Approval". The New York Times. May 8, 1995. Retrieved August 5, 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  16. "Sesame Street: What Happens Next Machine". August 6, 2010. Retrieved December 8, 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  17. "Rube Goldberg alphabet contraption, Sesame Street". Retrieved December 8, 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  18. "OK Go – This Too Shall Pass – Rube Goldberg Machine version". YouTube. March 1, 2010. Retrieved March 2, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  19. "Rube-Goldberg Puzzler "Rube Works" Now Available for iPad and iPhone". Gamasutra. November 13, 2013. Retrieved December 27, 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  • Wolfe, Maynard Frank (2000). Rube Goldberg: Inventions. New York: Simon & Schuster. ISBN 0684867249.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>

External links

la:Machina Rube Goldberg