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Type Private
Founded 2006
Headquarters Moscow, Russia
Area served Russia, CIS, Worldwide
Founder(s) Oleg Volobuev, Mikhail Paulkin
Key people Yelena Sakharova (CEO), Alexander Dunaevskiy (Deputy Director General, Strategic Development)
Industry Internet
Services Video Sharing (UGC), Video Streaming
Owner Gazprom-Media
Employees Approximately 80
Type of site Video hosting service
Available in Russian
Current status Active

Rutube is a web video streaming service targeted at Russian speakers. The web site includes videos created by private individuals and licensed programming from entertainment companies that are hosted directly on Rutube, and videos that have been viewed on Facebook. As of April 2012, just under 14.5 million unique users per month viewed video clips hosted on Rutube (from a subset of Russian users aged 12–54).[1] Rutube's overall monthly global traffic, as reported by representatives from Rutube, consists of 30 million unique visitors who viewed over 168 million video clips.[2]

Unregistered users on Rutube, can view, share, and search for videos. Registered users via Facebook can perform additional functions such as discovering videos their friends have watched on Facebook, uploading videos, commenting, and liking videos.


Rutube was founded in 2006 by Oleg Volobuev and Mikhail Paukin, both from the Russian city of Oryol.[3] In November 2008, the video portal was acquired by Gazprom Media Holdings. The acquisition price was not revealed, however in March 2009 experts valued the video portal at $15 million.[4] After the purchase, Rutube’s management was replaced, and a new CEO, Mihail Ilyichev was appointed. Previously Ilyichev was the director of the management department for television stations owned and operated by the Russian television network TNT. The Rutube office was relocated to Moscow.


Media holding "Gazprom-Media".[5]

See also


External links