NHS, Inc.
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| Private | |
| Industry | Retail |
| Founded | 1973 |
| Headquarters | Santa Cruz, California United States |
| Products | Apparel Sporting Equipment |
| Website | www |
NHS, Inc. is a United States skateboard distribution company based in Santa Cruz, California.[1] The company distributes the following brands: Santa Cruz, Creature, Independent Truck Co., Krux, Flip Skateboards, Ricta, Mob Grip, OJs, StrangeNotes.com, designarium, Bullet, Skateboarding Is Not A Crime, Nor Cal and Bern.
NHS's main products are skateboard-related,[2] but the company also manufactures snowboarding[1][3] and surfing equipment.[4]
Contents
History
Lua error in package.lua at line 80: module 'strict' not found. The Santa Cruz brand, distributed by NHS, is the oldest continuous skateboard company in the world, originally founded by Richard Novak, Doug Haut, and Jay Shuirman.[5]
Teams
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Santa Cruz Skateboards
owners
- Mark Gray
Veteran (Vet) team
- Jason Jessee
- Tom Knox
- Eric Dressen
- Steve "Salba" Alba
Amateur team
- Mikey Curtis
- Josh Borden
- Travis Erickson
- Cody Chapman
- Ethan Kessinger
Past professional team members
Natas Kaupas
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| 136px |
| "Screaming Hand" logo |
| 136px |
| Additional logo |
Logo
The "Screaming Hand", designed by Jim Phillips Sr. in 1985, is the main logo of the Santa Cruz brand.[6] The logo has become a skateboarding icon and is recognized widely throughout the skateboarding community; in 2015–16, its 30th anniversary was celebrated with a touring exhibition.[7] As of February 2013[update], Phillips's son Jimbo also designs artwork for the Santa Cruz brand.
A controversy arose in February 2013, following Jeremy Scott showing clothing and accessories att New York Fashion Week that featured designs very similar to the Phillipses' on clothing designed by Jeremy Scott. There was an outcry from Santa Cruz artists, as well as the skateboarding sub-culture, and Denike stated:
It's obvious to us, the Phillips family, the fans of Jim Phillips Sr. and Jimbo Phillips, and fans of the brand Santa Cruz Skateboards, as well as many in the global skateboard and skate art community that there is clear and obvious infringement by Mr. Scott.[8]
The matter was settled in September with Scott admitting error and the items being destroyed.[9]
Creature
Fiends
- David Gravette
- Taylor Bingaman
- Al Partenan
- Darren Navarette
- Willis Kimbel
- Stu Graham
- Devin Appelo
- Sean Conover
- Adam Effertz
- Sam Hitz
- Neil Heddings
- Truman Hooker
- Alex Horn
- Adrian Mallory
- Silent Mike
- Ryan Reyes
- Chris Russell
- Milton Martinez
References
- ↑ 1.0 1.1 (May 21–27, 1998.) "Extreme Success - A hedonist work ethic leads to big bucks for SC entrepreneurial slacker" from Metro Santa Cruz, published by Metro Newspapers. Accessed September 2011.
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