Shapiro, Bernstein & Co.
Shapiro, Bernstein & Co., Inc. is an American music publishing company established in 1900.
Contents
History
The company was established 1900 in New York's Tin Pan Alley by Maurice Shapiro, who had worked at Adelphi Music publishing company, and his brother-in-law, real-estate dealer Louis Bernstein (not to be confused with the Louis Bernstein better known as Leonard). Early on the company also included songwriter Harry Von Tilzer, who composed what became the company's first hit, "A Bird in a Gilded Cage".[1] The song, with lyrics by Arthur J. Lamb, sold two million copies of sheet music,[1] which encouraged Von Tilzer to form his own publishing company in 1902.[2] When Maurice Shapiro died in 1911, Bernstein took over the company.[3]
The company became a successful publisher of popular music, especially novelty songs. They made a contract with newspaper publisher William Randolph Hearst in 1916 to include their songs in Hearst's newspapers, which greatly increased the sales. Among the company's successful publications was Vernon Dalhart's "The Prisoner's Song", published in 1924.[1]
Shapiro and Bernstein, along with Decca Records and Columbia Pictures, formed a company called Mood Music in 1947 to publish songs from film musicals including The Jolson Story.[1]
Name
The company started out as Shapiro, Bernstein & Von Tilzer. When Von Tilzer left in 1902, the name was changed to Shapiro, Bernstein & Co.[3]
Shapiro joined Jerome H. Remick in 1904 to form Shapiro & Remick, Co., but left the company to Remick in 1905. The following year he re-established his own publishing firm under the name Shapiro Music Publisher. Bernstein changed the name back to Shapiro, Bernstein & Co. after Shapiro's death.[3]
Notes
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