Shufersal

Shufersal Ltd.

מרכז|240px|סמליל החברה
Type	Public company
Traded as	TASE: SAE
Industry	Retailing
Founded	1958 (1958)
Headquarters	Rishon LeZion, Israel
Number of locations	248
Revenue	₪ 11.13 billion (2011)
Operating income	₪ 415 million (2011)
Net income	₪ 276 million (2011)
Owner	Discount Investment Corporation
Number of employees	12,400
Website	shufersal.co.il/supersol_en/ (English website)

Shufersal in Kiryat HaYovel, Jerusalem

Shufersal (Hebrew: שופרסל‎), formerly known as Shufra-Sal, is the largest supermarket chain in Israel. As of 2012, Shufersal had 248 stores and 12,400 employees. Shufersal shares are traded on the Tel Aviv Stock Exchange, and it is a constituent of the TA-100 Index.

History

File:Shufersal-Talpiot.JPG

Shufersal Deal store

Shufersal was founded in 1958. In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli".

In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million.

In 2009 it launched a subsidiary, Yesh, targeting the Haredi market. Features of Yesh stores include products marketed to larger families, lower prices, stricter kashrut standards, and in some stores, separate hours for men and women In 2009, Shufersal was threatened with an antitrust suit for the purchase of Clubmarket.

Shufersal label

Shufersals sells more than 1,300 store brand products in its stores. In 2011, the company had 59 supermarket branches in Jerusalem alone.

Services

Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet.

See also

• Hatzi Hinam
• Rami Levy Hashikma Marketing

External links

• Official website