Simon Anholt

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Simon Anholt
Simon Anholt.JPG
Born 1961
Nationality British
Occupation Founder Good Country, Independent Policy Advisor, Speaker, Author & Researcher

Simon Anholt (born 1961)[1] is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries.

These strategies are typically in the areas of national identity and reputation, public diplomacy, economic competitiveness, cultural policy and cultural relations, regional integration, export promotion, tourism, educational policy, immigration and related areas of social policy, security and defence, foreign direct investment, sustainability, talent attraction and major international events. He is best known for his work on the image and reputation of countries, cities and regions.

Simon Anholt has been called the "founder",[2] "champion"[3] and "instigator"[4] of the Nation Branding and Place Branding terms, concepts and field of study and practice.

He is also the founder of Good Country and the Good Country Index launched in his TEDtalk/TED (conference)[5]in June 2014.

He is the founder and publisher of the global annual research studies: Anholt-GfK Roper Nation Brands Index, Anholt-GfK Roper City Brands Index and Anholt-GfK Roper State Brands Index, three major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities and the 52 States of the Union.


He is the author of the book Another One Bites The Grass, and of "Brand New Justice" covering the role of brands in economic development, first published in 2003. His more recent books are Brand America, (Cyan Books 2004 and 2009); Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010). He is editor of the quarterly journal, Place Branding and Public Diplomacy. He is a co-author of Beyond Branding (Kogan Page 2003), Brands and Branding (The Economist 2003), Heritage and Identity – Shaping the Nations of the North (Donhead 2002) and Destination Marketing (Butterworth Heinemann 2001/2003/2009).


  • Anholt, Simon (2010-01-23). Places: Identity, Image and Reputation. Palgrave Macmillan. ISBN 978-0-230-23977-7.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  • Anholt, Simon (2007-01-23). Competitive Identity: the new brand management for nations, cities and regions. Palgrave Macmillan. ISBN 978-0-230-50028-0.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  • Anholt, Simon (2003). Brand New Justice: the upside of global branding (paperback ed.). Oxford: Butterworth-Heinemann. ISBN 0-7506-5699-9.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  • Anholt, Simon; Hildreth, Jeremy (2005-04-01). Brand America: The Mother of All Brands. Cyan Communications. ISBN 1-904879-02-0.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  • Anholt, Simon (January 2000). Another One Bites the Grass: Making Sense of International Advertising. New York: John Wiley & Sons. ISBN 0-471-35488-0.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>


  1. "Es braucht lange, bis Menschen lernen, ein Land zu lieben", sueddeutsche, 9.12.2015
  2. Dinnie, K. "Japan's Nation Branding:Recent Evolution and Potential Future Paths". Japan Aktuell Journal of Current Japanese Affairs. p. (3)pp.43.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. Fullerton, J.A. (2011). "Australia tourism advertising: A test of the bleed-over effect among US travelers". Place Branding and Public Diplomacy. p. 7(4)pp.245.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. Boisen, M., Van Gorp, B. (2011). "The selective nature of place branding and the layering of spatial identities". Journal of Place Management and Development. p. 4(2)pp.140.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
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