Simone Ahuja
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Dr. Simone Ahuja is the founder of Blood Orange Media, a marketing and strategy advisory company with digital media capabilities, as well as special expertise in innovation. Headquartered in Minneapolis, Minnesota (with teams in Mumbai, India), Blood Orange Media works with integrated branding and international media, incorporating a variety of forms, including corporate films and television series.[1]
Career
Ahuja developed and produced the television series, Indique | Big Ideas from Emerging India [1], in which she explored how innovation within India drives socioeconomic development. The series was based on extensive ground research and academic research conducted in partnership with the Centre for India & Global Business at the University of Cambridge's Judge Business School. This research, along with her personal experience in leveraging the complementary skill sets of transnational teams, and meetings with CEOs of multinational corporations as well as grassroots entrepreneurs heralding bottom-up, small scale innovation gave her a holistic look at the methods and mindset of innovation employed in emerging markets, and its relevance in a global context.
Ahuja has served as an advisor to the Centre for India & Global Business at Judge Business School, University of Cambridge and as an Associate Fellow for the Asia Society, NYC. She provides advisory services and keynote presentations to trade delegations, academic institutions, and Fortune 100 companies including Pepsi Co, Procter & Gamble, Honeywell, General Mills, ECOLAB, Colgate-Palmolive and Best Buy Corp. She regularly contributes to a Harvard Business Review blog on HBR.org. Her upcoming book, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, co-authored with Navi Radjou and Jaideep Prabhu and published by Jossey Bass, is due out in the US in April, 2012.
References
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External links
- Why Good Enough is Better: Lessons in Simplicity From Emerging Markets
- When Ingenuity Saves Lives
- Business Innovation: Follow the Jugaad Principle
- Millennials Are the MacGyvers of Business
- Use Jugaad to Innovate Faster, Cheaper, Better
- Jugaad: A New Growth Formula for Corporate America, HBR.org
- America Must Embrace Global Innovation, CNN World
- Learning from the Frugal Mindset, Asia Society
- Globally Networked Creativity, Coming Soon to a Theater Near You, HBR.org
- Jugaad and Innovation, Beyond Profit
